We grow companies.Our Collective solves challenges across business, brand, product, executive recruiting, and technology. We have developed a flat, flexible, and efficient model that allows us to support our clients by providing top-down leadership that drives change and accelerates growth, subject matter experts that can execute challenging tasks, and the ability to find and help build top tier in-house teams through our network.We believe our approach is the future of work. We have reinvented the traditional company by removing traditional hierarchies, unnecessary costs, and a business model that breed inflexibility. Our approach attracts multi-disciplinary leaders and entrepreneurial free thinkers that self-manage and solve meaningful challenges for our clients. The approach that sparked our company will revolutionize yours.As a Chameleon I focus on interim Chief Digital Officer, Chief Marketing Officer, VP of Marketing, or VP of E commerce roles for our clients.

Led business transformation to revive a once iconic brand with 82 years of history and brand recall akin to Coca Cola. Achieved a radical turnaround by reversing a negative EBITDA of $ -9M into a positive one of $ +23M, in only two years.Shifted the brand narrative from feature-based selling to story-driven marketing, repositioning Polaroid’s products to align with this overarching ethos. Built a marketing team with a deep digital expertise and growth mindset.Created an Annual Business Planning framework to synchronize product development, marketing investments and consumer and market dynamics.

Owned E-commerce P&L and built team to drive accelerated growth of digital sales, which accounted for 70% - 100% of total sales during the pandemic.Guided digital marketing across media and CRM to drive growth and retention. Managed media agency. Pioneered the implementation of the new omnichannel technology system, the largest technology project in company’s history. Launched unified inventory capabilities, click-and-collect program, and new payment methods amongst other innovations.

Drove 29% YOY sales increase. Led shift from traditional marketing approach to a digital-first mindset, optimizing media investments and achieved the most successful product launch for Carolina Herrera in the US. Pioneered custom content digital campaigns in partnership with ELLE for PRADA.Drove influencer marketing initiatives for brand ambassadors, KOLs and micro influencers. Managed PR agency.

• Loyalty marketing strategy • Premium customer strategy• Beauty - support 2020 growth strategy via category specific personalized promotions and sampling initiatives • International e-Commerce marketingDefined and launched experience-based rewards program aimed to retain most valuable customer Designed conversion-driving personalized offers and beauty sampling programs for top vendors like Michael Kors, Estée Lauder and Ralph Lauren. segment that drove $7 Billion in sales.

• eCommerce Marketing Strategy for macys.com• Mobile marketing• International Marketing Strategy and Business Development• Millennial, Bridal and Latina Marketing Strategy• CRM Strategy, Loyalty Marketing and Credit Marketing• Testing and Experimentation (website, email, mobile, tablet)Achieved +37% YOY online sales growth. Led marketing programs to maximize E-commerce, Mobile and International sales.Owned Ralph Lauren partnership to drive $1B wholesale business via digital marketing campaigns and experiences.