Marta Yuliana Email and Phone Number
A seasoned Communications expert with a track record of creating and putting into action all-encompassing communication strategy and plan. Strong background in non-profit and CSR initiatives, supporting poverty reduction and gender equality. Exceptionally adept at handling government affairs, engaging stakeholders, and managing various projects effectively. Possesses strong writing and editing skills, enabling impactful messaging and effective communication across various platforms.
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Communications & Eced ConsultantIndependent Jun 2022 - PresentJakarta, Indonesia- Lead, monitor, and execute a wide range of communication initiatives for a variety of clients, including designing internal communications & Learning Management System (LMS), writing and editing Annual Reports and sustainability blogs, producing audio-visual content, and managing translations. - Work with cross-functional teams and use project management apps like Asana to build and optimize project flows, assign tasks, create priorities, and track progress in real time, ensuring that all team members have defined responsibilities and project goals are consistently reached. - Provide informative qualitative and quantitative reports on project progress, using data-driven decision-making to promote continual improvement.
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University LecturerUniversitas Katolik Atmajaya Aug 2018 - PresentJakarta- Actively involved in the education and development of future communicators in classes such as English for Journalism, Public Speaking, and Oral Communications, with the creation and delivery of course materials and curriculum. This involves teaching students how to create audio and visual content, reports, and social media assets. - Shared the latest trends, policies and practices of Corporate Communications as the university’s subject matter expert in workshops and training sessions- Became the speaker at TedXUAJ, discussing about mental health and depression -
Co-Founder & Program DirectorMika Education Center Nov 2016 - PresentSouth Quarter, Jakarta- Created a comprehensive curriculum and program for Mika's center and online classes, incorporating Montessori and sensory-based activity techniques.- As an Early Childhood Education spokesperson, represented Mika Education Center in local and national webinars and conferences.- Managed and developed the center's social media involvement (Instagram, Facebook, and YouTube). Crafted and developed parenting training content, which included podcasts, video series, and ebooks for corporate clients.
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Svp, Corporate CommunicationsCommonwealth Bank Aug 2016 - Dec 2018Indonesia- Collaborated closely with Australian DFAT on the "Investing in Women" program, contributing reports, articles, blogs about the financial empowerment and gender equality catering to the Indonesian women-owned enterprises. - Led the comprehensive revamping of the bank's communications network, which included the corporate website, social media channels, blogs, and online applications. Ensured consistent messaging and a cohesive look and feel, demonstrating great editing and content development skills.- Managed a four-person communication team, overseeing a USD 200,000 annual budget, planning, and vendor management, providing editorial assistance and control for team communications.- Led external communications efforts, exceeding the company's yearly news value goal of USD 800,000 through effective media engagement -
Head Of Marcomm And SegmentationPt Bank Victoria International Oct 2013 - Jul 2016Greater Jakarta Area, Indonesia- Developed branding and marketing messaging for the bank including the launches of financial products, resulting in a total news value of USD 630,000. With the effort, the Bank received the WOW Marketing award from Markplus Inc under the category of “mortgage” in 2014 – making it the first marketing-related award for the Bank - Led the bank's crisis communications messaging and implementation, ensuring clear and succinct written communication in difficult times.- Created a website from scratch, overseeing the creation of all content, metadata, and sitemap. Managed SEO and SEM strategies, demonstrating expertise in online content generation and optimization.
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Head Of Group Strategic Marketing And CommunicationsDbs Bank Jul 2013 - Oct 2013Jakarta, Indonesia- Collaborated with the CEO to create branding efforts that strengthened the Bank's position as the Asian bank of choice. This included developing leadership messaging, constructing speaking points, and delivering effective speeches.- Improved the CSR plan and volunteer program, with an emphasis on social entrepreneurship, and created a detailed global report outlining the programs' achievements and impact. -
Head Of Corporate Communications, Csr And Media BuyingAnz Apr 2009 - Jun 2013Jakarta, Indonesia- Over a four-year period, successfully increased the Bank's news value and share of voice from an average of USD 35k to USD 900k. Awarded Outstanding Performer at the ANZ Global Communication Conference.- Championed the RBS acquisition integration process, ensuring effective launch dates, customer communication execution, internal communication, and media relations. Being rewarded the High Performer Award by The Asia-Pacific Integration Committee for skills in merger and acquisition messaging.- Collaborated with the Corporate Banking team to provide key messages for the Leadership team on the company's environmental sustainability strategy.- Spearheaded the MoneyMinded financial inclusion program in Indonesia- Developed the planning and execution of ANZ Board visit, which included the media relations for the meeting between ANZ Group, CEO Mike Smith, and the Indonesian government, President Susilo Bambang Yudhoyono -
Head Of PublicationsSampoerna Foundation Sep 2005 - Mar 2009Jakarta, Indonesia- Created the concept, budget, and implementation for all printed and non-printed communication products. Wrote and edited content for websites, newsletters, business profiles, TV commercials, PSAs, quarterly and annual reports, demonstrating versatility in writing and editing across several mediums.- Led a team of five people and was named Best online in the Education Category by Bubu Awards, recognizing excellence in online content production and management.- Sampoerna Legacy Book was successfully launched with minimum budget resources, resulting in media coverage of USD 100,000. Proven writing abilities in promotional content and press materials. -
EditorIndonesia Tatler And Group (Pt Mobiliari Stephindo) Jun 2004 - Aug 2005Jakarta, IndonesiaWorking as Editor at Indonesia Tatler & Program Developer & Announcer for Asia Calling (Radio 68H)Serving as a part time English Teacher at The British Institute (TBI), Sudirman, Jakarta and handling Business English, Better Writing and IELTS classes, Giving lectures to a class of Reading II at Atmajaya University, English Education Faculty. Giving lectures at Bina Nusantara University, which consist of teaching majors such as Pronunciation, Composition and Conversation
Marta Yuliana Education Details
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Professional, Technical, Business, And Scientific Writing -
English/Language Arts Teacher Education
Frequently Asked Questions about Marta Yuliana
What company does Marta Yuliana work for?
Marta Yuliana works for Universitas Katolik Atmajaya
What is Marta Yuliana's role at the current company?
Marta Yuliana's current role is Communicator - Educator - Entrepreneur.
What schools did Marta Yuliana attend?
Marta Yuliana attended University Of Technology, Sydney, Universitas Katolik Indonesia Atma Jaya.
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