Sr. Analyst, Marketing Automation
- Support Demand Marketing team in Implementation, maintenance, and optimization of multichannel marketing campaigns across all marketing technology channels, including, but not limited to Salesforce Marketing Cloud, Pardot, Salesforce CRM, and D&B RevUP platform- Responsible for supporting system integrations, API connections, along with solutions to best optimize internal resources- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards- Translate and implement business requirements in marketing automation platforms- Partner with Salesforce CRM team to come up with the best integration and implementation solutions to ensure the successful delivery of strategic campaigns- Monitor journeys and campaign operations- Design and configure journeys using activities within Journey Builder- Use Automation Studio to execute multi-step marketing and data management activities on an immediate, triggered or scheduled basis- Conduct database management for list building, data hygiene, and data enrichment activities- Integrate projects from various platforms, like Pardot, Dunn and Bradstreet to SFMC- Manage API integrations- Track and analyze performance; use data to form insights and test hypotheses- Understand and evaluate campaign metrics and distribute campaign performance to team members- In partnership with Marketing Intelligence team develop and monitor critical metrics and reports to provide performance analysis, including recommendations for improving results and be responsible for success metrics