As a Sr. Analyst, Marketing Automation at Spectrum Reach, I support the Demand Marketing teams in implementing, maintaining, and optimizing multichannel marketing campaigns across various platforms, such as Salesforce Marketing Cloud, Pardot, Salesforce CRM, and D&B RevUP. With over 11 years of experience in digital marketing and design, I have developed a creative mind and an analytical skillset that enable me to deliver effective and engaging solutions for diverse clients and audiences.I am also a certified MarTech Strategist and Visual Designer with expertise in SharpSpring, Salesforce, Salesforce Marketing Cloud, Pardot, Hubspot, Constant Contact, many other marketing automation MAP tools, many customer data platforms such as Marketo Dun & Bradstreet RevUpABX/Explore/Hoovers, SQL, AMPscript, APIs, email sender reputation Validity Everest/Briteverify/ReturnPath, as well as many othermarketing technology systems & integrations. and global administrator duties for both B2B and B2C spaces I have successfully strategized, executed, and managed email and automated drip campaigns, trained agency clients and internal employees on marketing automation platforms, and handled SEO responsibilities for many clients. Additionally, I have skills in digital design, compositing, 3D modeling, rotoscoping, Adobe Creative Suite, Wordpress, UX/UI, and motion graphics. I am passionate about combining creativity and analytics to drive multichannel marketing campaigns that generate leads, conversions, and retention and upsell, and reducing churn, preventing data silos and drops in targeting and deliverability performances.Sharpspring Salesforce Marketing CloudSalesforceHubspotDun & Bradstreet RevUpABXDun & Bradstreet HooversDun & Bradstreet Explore Validity Everest BriteverifyZerobounceGoogle Postmaster MX ToolBoxGoogle AdsGoogle AnalyticsOutbrainStackAdaptLinkedin Campaign Manager DoubleClick / Google Ad ManagerThe Foundry NukeAdobe Creative SuiteAutodesk Maya Sublime Text CDPCRMMAPISPESPPython SQLEmail HTMLWeb HTMLCSSB2B/B2CRFPsLeadershipSelf-Starter
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Sr. Analyst, Marketing AutomationSpectrum Reach Oct 2022 - Oct 2023United States- Support Demand Marketing team in Implementation, maintenance, and optimization of multichannel marketing campaigns across all marketing technology channels, including, but not limited to Salesforce Marketing Cloud, Pardot, Salesforce CRM, and D&B RevUP platform- Responsible for supporting system integrations, API connections, along with solutions to best optimize internal resources- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards- Translate and implement business requirements in marketing automation platforms- Partner with Salesforce CRM team to come up with the best integration and implementation solutions to ensure the successful delivery of strategic campaigns- Monitor journeys and campaign operations- Design and configure journeys using activities within Journey Builder- Use Automation Studio to execute multi-step marketing and data management activities on an immediate, triggered or scheduled basis- Conduct database management for list building, data hygiene, and data enrichment activities- Integrate projects from various platforms, like Pardot, Dunn and Bradstreet to SFMC- Manage API integrations- Track and analyze performance; use data to form insights and test hypotheses- Understand and evaluate campaign metrics and distribute campaign performance to team members- In partnership with Marketing Intelligence team develop and monitor critical metrics and reports to provide performance analysis, including recommendations for improving results and be responsible for success metrics -
Martech StrategistMadden Media Feb 2020 - Oct 2022Tucson, Arizona, United States- Global admin for the agency's primary email marketing & marketing automation platform, Sharpspring.- Strategizing of basic to complex email and automated drip campaigns- Train agency clients, and internal employees on the platform, and how to be more efficient with automated workflows - Handle SEO responsibilities for several clients - Management of billing, and platform audits- Analyze, scrub, clean, and migrate clients data from outside platforms to ours- Implementation of proper IP warming strategies to ensure smooth deliverability and increased performance on email marketing campaigns.- Works across all teams, to maximize efficiency, and performance for all email marketing and marketing automation efforts for both internal processes, and for our clients best interest- Set up and management of successful lead generation campaigns -
Digital Marketing SpecialistMadden Media Feb 2019 - Feb 2020Tucson, Arizona Area• Producing and deploying digital campaigns, which may include one or more of the following: Facebook Ads; Google AdWords; Bing Ads; YouTube video ads; display networks and individual site placements; retargeting platforms and/or B-to-C emails• Provide daily monitoring, goal tracking and optimization• Provide regularly scheduled performance reports• Effectively communicate with operations and sales staff• Continued research, development and evolution of all digital marketing offerings and tactics
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Brand Ambassador/Event ManagerBrand Ambassador - Independent Contractor 2013 - Oct 2022• Grassroots/field marketing promotional events for over 50 high-profile companies and brands such as, State Farm, PS4, Under Armor, Mountain Dew, Academy Sports, Adidas, AT&T and several others • Prepare the event according to safety standards, lead the set-up and tear-down of kiosk, booths, and tents and organize premiums at beginning and end of events• Develop marketing strategies to generate the maximum amount of interest in the product/service• Manage a group of brand ambassadors and demonstrate conflict resolution• Record raw customer demographic interaction data and compile for reporting purposes• Other duties include IT, EMCEE, Team Lead, Lead Brand Ambassador, Event Manager• Build rapport with customers to help maintain a positive brand image
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Visual Designer | Compositing Artist | 3D GeneralistSelf-Employed Oct 2011 - Oct 2022 -
Digital Marketing ManagerInspire Live Apr 2017 - Jan 2019Lincoln, Nebraska Area• Managed enterprise size databases & CRM’s (Experience with Active Campaign, Salesforce, Marketing Cloud, Zoho, & Marketo)• Developed & Produced original ideas and creative concepts for direct marketing campaigns, including B2C Digital Marketing SEO, PPC, CPL, Facebook & Social Media Campaign Management• Created & managed multiple subscription services, acquisition, & retention• Managed All admin responsibilities for Google Analytics, Adwords, Adsense, Facebook Ads, Facebook Pixel for multiple entities simultaneously • Designed & created digital video platform for Web & OTT Apps• Produced Digital-rendered creative concepts to communicate ideas to the other departments and clients• Strategized & created automations for CRM’s, Graphics, & Marketing applications• Designed, Created, & Managed all websites, and e-commerce stores• Contributed to design, technical, and functional documentation such as detailed architecture, and design documents• Participated in project planning, meetings, and evaluated project actives for compliance with design/developmental guidelines and UX/UI Standards• Customized UX & UI Design to enhance user satisfaction, by improving the usability, accessibility, and pleasure provided in the interaction with our products. • Project Management for all SEO, Design, Print and Digital Marketing campaigns• Designed logos, apparel, websites, emails, social media ads, and all other marketing materials• Storyboarded, Shot, & Edited videos• Created click funnels -
Digital Marketing Manager / Visual DesignerBeachlifestyle Oct 2011 - Jun 2015Everywhere!• Managed SEO analytics for multiple websites, blogs, and profiles • Produced and booked guests for internationally syndicated radio network, WSG-DB• Created Storyboards, Blogs, Videos, and other marketing content • Managed multiple social media accounts for international social media campaigns, which directly boosted the user-experience and influenced the Company’s overall online social media presence• Managed, organized, and archived all content within the company’s servers• Designed and created marketing materials, logos, t-shirtsI love to help transform peoples lives by sharing the guidelines to living Beachlifestyle! I help people get in shape and get fit and make their wallet grow!
Marcus Reynolds Education Details
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Computer Animation -
Economics
Frequently Asked Questions about Marcus Reynolds
What is Marcus Reynolds's role at the current company?
Marcus Reynolds's current role is Sr. Analyst, Marketing Automation | Award Winning Martech Guru.
What schools did Marcus Reynolds attend?
Marcus Reynolds attended Full Sail University, Johnson County Community College.
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