The HSW Group (formerly Horizontal Software) is a publisher of HRIS-related software and an expert in niche solutions aimed at reinventing the Human Resources business. The HSW Group currently supports more than 3,000 customers and 2 million users in dealing with issues such as: recruitment processes, digitalisation and performance of professional training and time and activity management.My role as Marketing and Communications Director is a three-stage process. > Audit of a company initially in difficulty, rationalisation and restructuring of assets.> Analysis of market(s), positioning, innovation strategy and branding> Planning, development and support for new strategic activities and teams With the ambition of becoming a publisher at the forefront of innovation in high-potential areas linked to Human Resources, I provide day-to-day support to :- sales teams, from monitoring profitability to improving strategies and practices (CRM, automation, touchpoints and support) - our operational marketing teams, from creating marketing plans to implementing them and reporting to shareholders - the product teams, from identifying key players in the ecosystems to developing our capacity for innovation and adopting a user-centric software approach- the HR teams, to guide the culture of change and achieve Quick WinsBy working closely together, we have succeeded in nearly 2 years in :- positioned and launched 3 expert brands, resulting in : +200% visits, +375% MQL, +260% LinkedIn subscribers, +310% emails sent- improved our sales performance, leading to: a 30% increase in the Win/Loss ratio, +350% in key CRM data, +100% in turnover.- streamline billing exchanges by integrating 3 new CRM teams to : -30% reduction in purchasing lead times, 15% reduction in DSO

As Product Manager for cards for the Individuals market at Natixis, I had to accompany all the banks of the BPCE network (Banque Populaire, Caisse d'Epargne, Crédit Coopératif, Banque Palatine) as well as the subsidiaries in the improvement of the offer for the individual cardholders.Below are some examples of the missions carried out:o Construction and marketing of a PARIS2024 offer under the VISA Only scheme as part of the partnership with the IOC and VISA for the Paris 2024 Olympic and Paralympic Games. > Migration of more than 100 co-badged products to VISA Only. > Uniformity and rationalization of the group's visuals, from more than 150 visuals to about 50 > Follow-up and compliance with the transformation plano Development of a strategic plan for value-added services for the cardholders of the BPCE group banks in the context of the marketing of VISA Only cards for the Paris 2024 Olympic and Paralympic Games. > Organization and participation in Brainstorming workshops > Constitution of the decision file > Creation and restitution of customer pathso Management and support of the marketing of the VISA Infinite card Banque Populaire Banques Privée > Development of a partnership ecosystem dedicated to experiential and travel for the Happy Few.o Construction and framing of affinity offers for Groupe BPCE customer segments and/or for acquisition purposes (Parents-Children / Caregivers-Assisted Persons / ...).o Account Management of Natixis Payments clients for the development of specific projects (Events, POC, ...).o Steering, leading and managing dereferencing, decommissioning and transformation projects for Groupe BPCE's offers to individuals.o Reflection, framing and development of marketing levers for the Banks of the BPCE network.

In order to meet new development challenges and to consolidate UCOPIA's status as European leader, I had the opportunity to work on the company's cross-functional projects. As a federating and structuring force, this position, in continuity with my previous missions, was to co-construct the new tools expected internally but also for our multi-sector clients. Focused on customer and product data as well as Brand Experience, this position allows me to exchange on a daily basis with the whole company to bring this digital transformation to life.This immersion in the operations of all the teams has enabled me to understand all the processes implemented since the creation of the company. In addition, all these projects have enabled me to strengthen my knowledge in :[ X ] Change Management[ X ] Product Owner[ X ] Marketing Strategy[ X ] Digital Strategy[ X ] Communication Strategy[ X ] UX Workshops

In a context of rapidly changing user trends and technology, UCOPIA continues to evolve to match with new brands needs. Between explosion of smartphone usages and physical or online experiences, UCOPIA support its 15,000 customers around the world to integrate Wi-Fi in their digital and physical environment. An often untapped pan where it is possible to create a real added value: for the end user but and the brand as well.This new challenge allows me to work on the UCOPIA Brand Design to remain a privileged partner in the digital transformation of its customers.My different projects are focused on Customer Experience [UX - UI - CRM], brand visibility [Brandcontent - Storytelling - SEM] and Marketing: Channel and Digital [Data - Marketing Automation - CM]These issues allow me to evolve at the heart of many exciting and future topics:- Data Analytics & Data Ethics- Current and predictive uses of devices- IoT, Big Data, Ai, M-Commerce ...[X] Design and Brand Strategy[X] Content Marketing[X] Marketing Strategy Consulting[X] Digital Strategy[X] Community Management[X] Creating and Implementing Customer Experience[X] Design and realization of UX projects[X] Internal Communication[X] External Communication[X] International Project Management[X] Events

Orange Business Services, an international digital company at the forefront of technological services and carrying many ambitions, offered me a first work experience more than enriching.In charge of Internal Communication for the Customer Services & Operations entity (around 8,000 employees in 80 countries) with the management of an international team of about fifteen people, this position allowed me to dive into an exciting universe. Between operational efficiency, creativity and agility, communication within Orange Business Services was synonymous with actions rich in meaning, transformations and know-how.My main missions were to define, create, monitor and participate in the internal communication of Orange Business Services in a digital and international context. [X] Salary Experience & Customer Experience- Design of the new digital communication strategy- Deployment of the Orange strategic vision,[X] Management- Management of the international CSO team to develop working relationships and improve the skills and efficiency of a network of 15 people in 10 countries.- Reflection and implementation of new methods and work processes[X] Operational Communication- Development and management of several projects (Awards, Brand Contente, Storytelling ...)- Management and application of the strategy of CSO: intranet, social networks, public relations ... (writing and content creation: push-mails, newsletters, social media ...)- Contribution to the development of the monthly video program, "CSO News"- Creation and reflection on digital projects: webseries, serious game, gamification.- Creation of promotions and external communication for CSO- Contribute to the smooth running of planning and manage international communications projects. (Seminars, Awards, RKO ...)- Crisis Communication Management: Alerts to Action to Ensure Business Continuity Management Plans

I wanted to take advantage of my studies to satisfy my urges of freelancer. The global context - economic and events (Confederations Cup, World Cup, Olympic Games ...) pushed me to realize my desires in Brazil, in the region of Ceara.I thus prepared upstream my supports to try this Brazilian entrepreneurship adventure.This experience was an opportunity for me to discover the Brazilian and South American market and context, to learn Portuguese and to develop my entrepreneurial and relational skills.I was able to work on the various stages of creating my Start-Up and numerous projects with my customers in Fortaleza, in extremely varied sectors (Restoration, SMB, NightClub, hotels ...):- Creation of Business Model- Prospecting and networking of new clients- Definition of the strategy and creation of the Brand Content- Event Development- Establishment of partnerships...[Clients: LJB Brazil Business Investment, Magic Up, Pirata Bar, Aquiraz...]

As a student, I really quickly wanted to enlarge my personal and profesional point of view. That's why I decided to work abroad or always in an international context and evironment. This first international post allowed me to become aware of the American market and to put into perspective the French companies ways of working.Flocar Investment Group was for me the opportunity to develop the theory of communication and marketing in a highly competitive environment: Florida Real Estate. The current context was really interesting and dynamic, following the previous economic crisis.I was able to carry out the following missions and work on proposals thanks to the very open functioning of the company.- Improved internal and external communication strategy.- Implementation of the strategy with the creation of processes- Redesign and optimization of the BtoB communication tools.- Prototyping and Creation of a new property management system.- Group property management in the state of Florida- Customers relationship.

This first internship in a 360 ° Agency was an opportunity for me to discover the operational functioning of communication and advertising. It has allowed me to collaborate with extremely competent and enriching people on a daily basis.Even if I wanted to turn into the universe of start-ups or global brands, this brief experience nevertheless marked me in the state of mind and ways of working.I was able to gain efficiency and versatility in my reflections and technical abilities thanks to the people whom I met with the November agency.My missions focused on the agency's current affairs and the following,Community Management for:* Arena, Hammerson, Weleda, Adidas ...- Design - Web Writing (Articles, press releases ...)- Creation of visuals for media campaigns- Creation of Facebook contest games:* Musical Dracula (Hammerson).* Animation shopping center (Hammerson).- Reporting Social Networks every month with clients of the agency.- Creation of a folder on the possibility of brands to enrich the user experience.Creation of blogs and website + phases of testing for:- BMW- RothelecFollow-up of client projects.

This second internship was an opportunity for me to test my feelings about a mission in sporting events.Organization of two MMA international events in Switzerland and Germany.- Creation of communication materials, newsletter delivery, material and organizational management.Product marketing management for this particular Adidas shop.- Creation of a new positioning, organization of street marketing operations.

- Management of the back office of the website.- Creation of the Newsletter.- Preparation of the organization of the patrimonial days around the different cultural elements of Alsace.- Redesign of communication tools.- Relations with the various players in the Alsatian economy (Chamber of Commerce, Industry, etc.)