I'm a confident and persuasive leader with experience in guiding teams to success in both the public and private sector. I'm passionate about leveraging emerging technologies to streamline business processes and empower employees with cutting edge skills that will take them from good to great. I love what I do because every day there's a new challenge - but also an opportunity for growth.I'm a strategic thinker with an eye for detail. I craft go-to market strategies, establish goals, and benchmark campaign success to make sure we're meeting or exceeding expectations every step of the way. I have a thorough range of experience from digital marketing, corporate sales, brand building and utilizing SaaS software. My career goals are to continue improving every organization I am apart of, lead with integrity and make sure my team members feel valued.
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Founder And CeoTrustavioHouston, Tx, Us -
Co-Founder And Chief Operating OfficerThe New Black Wall Street Jan 2023 - PresentHouston, Texas, United States
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Chief Marketing OfficerGood Feeling Hemp Jan 2020 - PresentHouston, Texas, United States- Utilize CRM software for lead management, email marketing, marketing automation, mobile engagement, social media marketing, and predictive analytics - Responsible for managing B2B sales accounts and generating new client opportunities through Salesforce. - Achieved partnership deal with the largest media distribution company in America called iHeartMedia - Secured national advertisement partnership with Radio 1 Music Getaways events - Created influencer marketing campaigns and collected 30.4 million followers from 470 influencer accounts- Planned product launches, customer engagement and develop content strategy for email marketing, social media, & advertisements (PPC, PPI, & Display ads) - Developed and implemented e-commerce sales, retargeting & branding funnels across each digital platforms -
Lead InstructorT&T Driving School Jan 2020 - PresentHouston, Texas, United States-Provide practical lessons to students, teaching them how to operate a vehicle effectively. This includes teaching proper steering, braking, accelerating, and maneuvering techniques.-Educate students about traffic laws, road signs, and regulations. They ensure that students understand and adhere to the rules of the road.-Teach students how to perform pre-driving safety checks, such as checking tire pressure, inspecting mirrors, and adjusting seats and mirrors for optimal visibility.-Help students develop skills for parallel parking, three-point turns, and other maneuvers necessary for passing a driving test.-Preparing students to respond to emergency situations, such as brake failure, tire blowouts, or accidents, is an important part of the instructor's role.-Emphasize safe following distances, proper use of mirrors, and maintaining a safe speed to reduce the risk of accidents.-Conducting practice driving tests to help students prepare for their official driving tests and gain confidence in their abilities.-Assessing and tracking the progress of each student and providing constructive feedback to help them improve their skills.-Tailoring instruction to the individual needs and abilities of each student, recognizing that everyone learns at their own pace.-Maintaining accurate records of lessons, student progress, and any required administrative tasks, such as scheduling appointments and processing paperwork for licenses.-Ensuring that the vehicle is in good working order and equipped with safety features. Additionally, instructors must effectively communicate with students, provide clear instructions, and create a comfortable and supportive learning environment. -
Territory Marketing ManagerOyo Feb 2020 - Jul 2020Houston, Texas Area -
Associate District ManagerAdp Jan 2019 - Feb 2020Houston, Texas AreaAutomatic Data Processing, Inc. (Nasdaq: ADP), with nearly $10 billion in revenues and about 570,000 clients, is one of the world's largest providers of business outsourcing solutions. Leveraging 60 years of experience, ADP offers the widest range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes.SpecialtiesPayroll Services, HR Outsourcing, Benefits Administration, Time and Labor Management, Sales Tax, Tax Credits, Procure-to-Payment, Retirement Services, Added-Value Services, Medical Practice Services, Mobile Solutions, Human Capital Management -
Business Development ManagerEnterprise Rent-A-Car Feb 2018 - Jan 2019Houston, Texas AreaEnterprise Holdings is a private own company ranked #13 on Forbes Americas Largest Private companies and it has annual revenues of $24 billion. The company offers full transportation rental services, car sales, ride share services, exotic car collection and more to consumers and corporate business service. -
Head Recruiter Of Skills Trade DepartmentAerotek Feb 2017 - Jan 2018Houston, Texas AreaAerotek is a private own company with annual revenues of $35 million. The company provides technical, professional and industrial recruiting and staffing services for businesses. -
Marketing InternSweb Development Nov 2016 - Jan 2017San Antonio, Texas Area• Helped social media manager increased conversion rates by 40% through various contests and promotions• Research local search engine optimization keywords with low to mid competition and moderate to high monthly searches• Connected Google analytic links to websites and edited the backend of Wordpress websites content and digital media
Martel B. Matthews Education Details
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Business Administration-Concentration: Marketing -
Hightower High School
Frequently Asked Questions about Martel B. Matthews
What company does Martel B. Matthews work for?
Martel B. Matthews works for Trustavio
What is Martel B. Matthews's role at the current company?
Martel B. Matthews's current role is Founder and CEO.
What schools did Martel B. Matthews attend?
Martel B. Matthews attended Trinity University, Hightower High School.
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