Martell Brown Email & Phone Number

Fayetteville, AR, US

Blackfriars, London, GB

Blackfriars, London, GB

Drive profitable growth for Unilever above Walmart category growth through the development and execution of the joint business plan managing the Tea and multiple condiment categories directly. Execute Sales Plan: Work with Walmart to build, update, review and execute a collaborative plan. Including negotiation and implementation of pricing, promotions.

Blackfriars, London, GB

• Category specific analytics focused on winning in the marketplace with Unilever's deodorant portfolio (Axe, Degree, Dove, and Suave) grossing over $600M in annual volume at Walmart. Over the last 2 years Unilever.
• Utilize store level data to write store specific order scripts for feature display events in excess of $24M Retail dollars.
• Manage new item setup process within data sync and track feature sell thru, rollback, innovation, plan invest in addition to compiling top store list by brands & traits pertinent to targeted shopper marketing support.
• Generating an additional $1.6M in NSV annually by utilizing WMT’s local assortment guide.
• Assist CBM with optimizing trade spend scenarios to identify underspend/overspend favorability, retailer penny profit & IMU impact.
• Championed the new price change scenario for the sales office including creating training material for the analyst and CBMs’.

Blackfriars, London, GB

• Managed all aspects of the Walmart planning process for the Personal Wash & Skin Care Face categories with over $650M in sales while working closely with the Customer Development Business Manager to achieve forecast.
• Achieved the Supply Chain baseline implementation objective of incorporating 80% of the categories SKU’s forecast with APO baselines by optimizing WoW with CBM and GtM Planners.
• Analyzed and evaluated Tableau data compiled monthly in a loss tree to implement an action plan against top 20% of losses impacting forecast accuracy. Results of loss tree was presented monthly to CBM & GtM team with.
• Utilized share, sales and promotional data from Nielsen to interpret category trends within the industry and applied towards forecasting.
• Build and co-piloted a full year S&OP deck utilizing Retail Link to track Walmart JBP targets while managing R&O and gap to plan. Deck was presented to Walmart team sector leadership resulting in autonomous adoption.
• Support Personal Wash category from 1.43 bps to 17.5 bps and increased sales by 13.2% with the launch of Dove Body Wash’s new formula.

Chicago, Illinois, US

• Supporting all of ConAgra's portfolio of Grocery, Snack, Frozen and Specialty division's forecast with volume exceeding $2.2B of consumer products sold at Walmart.
• Lead cross-functional division consensus process each month to review forecasts, driving alignment to the best operational demand plan. Understood, communicated, and acted upon volume gaps and opportunities between.
• Leverage demand information from a variety of sources. Work collaboratively on CPFR (Collaborative Planning Forecasting and Replenishment) and S&OP (Sales & Operations Planning) processes.
• Drove continuous improvement by reducing forecast error by 48.7% on the Sam’s Club business and 33.4% on the Walmart dry division over the last 3 years by analyzing existing demand planning processes, developing.
• Managed and executed 24 strategic IRI consumption based forecasts comprising of the top 56% of total ConAgra volume and converting them to a shipment forecast producing substantial improvements in Forecast Error.
• RSi Super User responsible for creating and managing multiple supply chain and sales reporting.

Blackfriars, London, GB

• Continuously improve Customer Service levels of the Hand & Body Lotions ($262 MM) category and simultaneously reduce finish goods inventory by improving forecast accuracy, therefore supporting category growth and.
• Maximized the Hand & Body (HBL) category to drive stocks improvements which concluded at $17.6 MM against a target of $18.7 MM. Reduced Working Capital by 13% actualizing in $3.7 MM in favorables.
• Drove business waste improvements by managing pack transition inventory and raw goods while maintaining customer service. Delivered an YTD Waste as a % of Turnover of 1.8% against a target of 3.1%.
• Delivered market execution of the largest 2009 innovation featuring an $11 MM pipe fill with specialized promotional displays while dealing with unique challenges in the supply chain and ever changing demand. Created a.
• Drove improvements in S&OP and customer service through collaborating with the top 5 customers in HBL to better understand the sales forecast. Utilized a prioritization tool to manage 1,200 DFUs by looking at NSV.
• Managed an allocation due to a label issue which resulted in over 50,000 cases cut. Partnered with sales and supply planning to communicate timing of recovery at the customer stores and distribution centers.

Blackfriars, London, GB

• Manage customer level DC forecasts and Sales forecast validation within the tactical planning horizon using Manugistics and DPI applications. Manage the store shelf replenishment at the SKU level using Retail link's.
• Created change catalysts to improve team alignment and relationships through standardizing weekly category meetings with Go-To-Market (GtM) and Customer Development (Sales) to discuss forecast, future promotional.
• Maximized POS through on shelf instocks by creating real accountability through tracking Bias, Net error and Volatility on a weekly basis. Achieved a 12.99% fill rate increase on promotions during peak Chilled season.
• Piloted the Rapid Response Program to deal with short lead time incremental volume business opportunities. Lobbied to acquire dedicated trucks to deliver a second day to cover demand during the Chilled peak season.
• Partnered with the GtM team to improve the Sales and Operating Plan (S&OP) by adding value to Consensus. Specifically providing Sales forecast validation/accuracy improvement, promotional management and creating.

Blackfriars, London, GB

• Manage Walmart orders to assure quality data transfer through EDI including product files, SAP master and customer data, pricing discrepancies, order alignment, and improving sustainability through truckload.
• Achieved a 100% fill rate on TAB orders, 99.61% on Promo orders and 99.37% on short lead time promotions through effective promotional order management.
• Recognized as a leader during project Vital by demonstrating outstanding problem solving, aligning processes and creating cut reports.
• Updated and maintained the CSA training manual to help develop others.