Scott Martell Email & Phone Number

Pasadena, California, Us

- Corporate and business development, sales and marketing consultant specializing in technology markets- Corporate development and investor pitches- Strategy development and execution, market positioning, acceleration and partnerships- Sales and marketing plans, Go To Market plans, channel and key account profiles and recommendations- Software, hardware, services, IoT, digital entertainment/OTT- Multi-year forecasts and budgets

San Francisco, Ca, Us

CNET Content Solutions is the global leader in the exchange of product information, rich content and ecommerce solutions. Since 1999 we have served our clients by providing aggregation, management, exchange and syndication of product information (images, specs, related products) between manufacturers, distributors, retailers, VARs, and marketplaces. Over the years our products and services have grown to meet client demands to include rich content syndication, cross-sell and up-sell services, product finders and selectors, custom solutions, quote/procurement Saas solutions, ecommerce store service, and global ecommerce insights and analytics.

Sioux City, Iowa, Us

PC Pitstop, and our a flagship PC Matic product, provide innovative PC performance and security solutions at the client level as well as remote monitoring and management. In a short time, I doubled partnership revenue and positioned the company for expansion with new products and new markets.

San Jose, California, Us

* Managed key retail partnerships with some of the nation’s largest technology retailers including Walmart, Staples, Office Depot, OfficeMax and Sam’s Club. My territory accounted for approximately 50% of the U.S. territory.* In a category that has trended down 20% year-over-year, I was able to grow my region 25% and exceed Plan by 13%.* Hunted and established new relationships including hhgregg, BJ’s Wholesale Club and TigerDirect. * Successfully established incremental merchandising opportunities including PC attach programs and SaaS opportunities targeted at SMB customer segment.* Secured major promotions with key retailers during peak seasons including Black Friday and Tax which significantly raised our market share throughout the entire channel.* Responsible for the rollout of strategic McAfee and Intel joint initiatives.

* Launched industry-first solution to download and burn premium Hollywood content to blank DVD’s. Identified a market need and convinced key segment partners to invest resources and collaborate on this initiative – included B2C and B2B business models.* Established key partner relationships including Hollywood studios, industry forums, content-service providers, retailers, and optical drive manufacturers – including Warner Brothers, Universal, Sony Pictures, Paramount, Lionsgate, Best Buy, Fry’s, Pioneer, PLDS, Dell, HP and others.* Management of CinemaNow relationship led to acquisition in 2008; realigned Sonic as a major participant in OTT content distribution tripling stock value and leading to the acquisition of DivX and being acquired by Rovi for over $720M.* Managed key PC OEM relationships and led internal sales teams, including company’s largest single account. Reversed declining revenue trends to 20% growth in less than nine months.* Deep relationships within the OEM channel including Dell, Lenovo and RIM. Experience with HP, Acer, Toshiba, Sony, and others.* Launched new mobile solutions and revitalized aging mobile handset relationship leading to the largest contract in the division.* Expanded sales in 2 regions and 6 major countries.* Extended contracts for mature products adding incremental revenue streams including upsell and after-point-of-sale revenue.

Ottawa, Ontario, Ca

* Strategic planning and analysis lead to new platform and services strategy allowing for modular plug-ins of complimentary products and services. Determined segments and priorities to monetize this new strategy. Identified, qualified, and negotiated key partner contracts with best-of-breed partners. * Lead sales efforts into digital imaging OEM accounts. Personally responsible for new business with Sony, Lexar, and CVS. Experience with Sprint, Time Warner, Comcast and others. * Ownership of Dell relationship globally. Consistently won new business and extensions in a highly competitive category. Developed creative new product strategies to better align with Dell corporate needs and customer interactions. Implemented effective marketing plans and managed product roadmap and engineering deliverables.* 100% quota and objective attainment.* Highly skilled in marketing and sales planning, promotions, market research, forecasting, financial modeling, contract negotiations, and analytics.

* Execution of new strategic partnerships, new channel initiatives, licensing and acquisitions. Grew this channel from $0 to approximately 30% of our overall revenue and an even greater percentage of overall profitability.* Sales and marketing lead on acquisition team, which lead to acquisition of Sierra Imaging and numerous strategic partnerships. * Increased revenue 65% in major retail accounts including AOL, Office Depot, Office Max, Microcenter and others. * 100% quota and objective attainment.* Implemented and managed cross-functional senior management teams. Defined overall and departmental objectives, scope of work, timelines and action items.

* Created and implemented successful consumer sales and marketing strategies for leading technology firms, such as Digital River, IBM, Motorola and Scansoft (now Nuance), to establish or expand retail channel business. Promoted to Senior Consultant faster than anyone in company history and received the “Best Client Service” award in 1997. * Conducted primary and secondary research and authored several market analysis and market sizing reports.* Managed multiple projects simultaneously with different teams in a high-stress environment to satisfy and exceed clients’ needs. Successfully launched new products, expanded distribution and increased sales. * Highly skilled in retail channel sales and marketing.

B.A., International Business, Economics

Education record