Massimo Martellucci Email & Phone Number

Assago, Lombardia, Italia

Assago, Lombardia, Italia

Main Responsabilities: Responsible for P&L of all Special channels (Pharma, Coffee Shops, Consumer Electionics, DO, Normal Trade).Management of 2 Sales Networks:• Pharmacy (Pharma, Wholesalers, Babyshops): 2 NKA, 3 Area Managers, 44 Sales Agents• Other Channels (Coffee Shops, Consumer Electronics, Modern Distribution, Food Wholesalers, Mamas & Papas): 3 Area Managers, 37 Sales Agents

Milan Area, Italy

Division: PurinaMain Responsabilities:- Manage and define the national contract for assigned clients (Esselunga, Gruppo Auchan, Metro)- Full Responsability of PNL- Ensure the achievement of quantitative and qualitative targets set- Define and implement marketing and promotional plan - Support Field Key Accounts in the implementation of centrally negotiated activities- Manage, develop and coach of 1 resource (Customer Development Assistant)

Milan Area, Italy

Division: PurinaMain Responsabilities: - To manage 8 Key Account Manager in order to gain volume/value/MS targets - KA support during negotiation- Create a development plan for each RKA- Sell out analysis per area- Full responsability of PNL of the area

Milan Area, Italy

Division: PurinaMain Responsabilities:To manage commercial relationship with key clients of GD & DO (Agorà Network, Dimar S.p.A., Crai Codè, Sogegross), in order to gain volume/value margin targets.Main responsabilities:- TTS (Total Trade Spending) management - Promotions management- Price (monitoring price positioning to be in line with mktg strategy) & Margin- 1 year Business/Customer Plan - Listig Plan- Category and space allocation management- Budget management- Market and competitors analysis- Coordination of 13 Rack Jobber (merchandisers) e 15 Sell Out Specialist.

Senior Brand Manager Gourmet (Grocery channel). Company: Nestlé Italiana S.p.A. Division: Purina (petfood). Management of two resources (Junior Brand Manager and Assistant Brand Manager). Main Skills and responsabilities: Consumer insight, market research (qualitative and quantitative), Product development (innovation & renovation), MBS (5 Years Marketing business strategy ), Financial Analysis (P&L and portfolio rationalization), Market analysis (sell in - sell out - Nielsen), Communication strategy (briefing with agencies, copy development, media plan including ATL) and online communication.

Brand Manager Gourmet e PVD (Grocery & Specialist Channel). Company: Nestlé Italiana S.p.A. Division: Purina (petfood). Main Skills and responsabilities: Management of one resource (Junior Brand Manager), Product development on Gourmet, I&R management, definition and implementation of marketing plans, budgeting, forecasting and sell-out and sell-in data analysis, full responsability of P&L & TTS, Media Plan, Web Site and internet activities.

Brand Manager Friskies, Beneful, Felix, Fido, Tonus (petfood – specialist). Company: Nestlé Purina Petcare Italia.Direct report: Marketing Manager. Gestione Management of one resource (Junior Brand Manager). Main Skills and responsabilities: definition and implementation of marketing plan and MBS (3 years MKTG plan), direct and full responsability of P&L & commercial policy, forecast, direct con constant relationship with European MKTG team. Direct relation with Product Packaging Management, Supply, Planning, Purchasing, Sales Force, etc...

Junior brand Manager Accessories (cat, dog & small animals) Friskies ed Encia. Company: Nestlé Purina Petcare Italia. Main Skills and responsabilities: Project Leader Encia brand European Relaunch, marketing coordination of 3 Countries (Spain,Italy,France) and direct coordination of all other functions involved in the process (Quality Assurance, Regulatory Affair, R&D, Product Packaging Management, Demand and Supply, Purchasing, Factory), Launch of the new brand Tidy Cats in Italy (Country test in European market).

Junior Brand Manager for automitive aftermarket:- support the Brand manager- data analysis- develop pop materials and communication

Master, Marketing & Communication

Political Sciences, Economy