Massimo Martellucci

Massimo Martellucci Email and Phone Number

Sales Manager Nestlé Purina - Business Unit Specialist @
Massimo Martellucci's Location
Milan, Lombardy, Italy, Italy
Massimo Martellucci's Contact Details

Massimo Martellucci work email

Massimo Martellucci personal email

n/a
About Massimo Martellucci

FMCG professional, with extensive experience in local and international commercial roles within major Multinationals. Proven ability to develop business with key strategic stakeholders while working with cross-functional teams. Ability to negotiate and build partnerships at all levels with an analytical mindset that delivers results. Comfortable with change and always striving to deliver improved customer outcomes through effective planning & Management of team and resources

Massimo Martellucci's Current Company Details
Nestle’ Purina Commerciale Srl

Nestle’ Purina Commerciale Srl

Sales Manager Nestlé Purina - Business Unit Specialist
Massimo Martellucci Work Experience Details
  • Nestle’ Purina Commerciale Srl
    Sales Manager
    Nestle’ Purina Commerciale Srl Nov 2023 - Present
    Assago, Lombardia, Italia
  • Nestlé
    Sales Manager Special Channels
    Nestlé Feb 2021 - Oct 2023
    Assago, Lombardia, Italia
    Main Responsabilities: Responsible for P&L of all Special channels (Pharma, Coffee Shops, Consumer Electionics, DO, Normal Trade).Management of 2 Sales Networks:• Pharmacy (Pharma, Wholesalers, Babyshops): 2 NKA, 3 Area Managers, 44 Sales Agents• Other Channels (Coffee Shops, Consumer Electronics, Modern Distribution, Food Wholesalers, Mamas & Papas): 3 Area Managers, 37 Sales Agents
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  • Nestlé
    National Account Manager
    Nestlé Jan 2017 - Feb 2021
    Milan Area, Italy
    Division: PurinaMain Responsabilities:- Manage and define the national contract for assigned clients (Esselunga, Gruppo Auchan, Metro)- Full Responsability of PNL- Ensure the achievement of quantitative and qualitative targets set- Define and implement marketing and promotional plan - Support Field Key Accounts in the implementation of centrally negotiated activities- Manage, develop and coach of 1 resource (Customer Development Assistant)
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  • Nestlé
    Sales Area Manager
    Nestlé Jan 2014 - Dec 2016
    Milan Area, Italy
    Division: PurinaMain Responsabilities: - To manage 8 Key Account Manager in order to gain volume/value/MS targets - KA support during negotiation- Create a development plan for each RKA- Sell out analysis per area- Full responsability of PNL of the area
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  • Nestlé
    Regional Key Account Manager
    Nestlé Feb 2011 - Dec 2013
    Milan Area, Italy
    Division: PurinaMain Responsabilities:To manage commercial relationship with key clients of GD & DO (Agorà Network, Dimar S.p.A., Crai Codè, Sogegross), in order to gain volume/value margin targets.Main responsabilities:- TTS (Total Trade Spending) management - Promotions management- Price (monitoring price positioning to be in line with mktg strategy) & Margin- 1 year Business/Customer Plan - Listig Plan- Category and space allocation management- Budget management- Market and competitors analysis- Coordination of 13 Rack Jobber (merchandisers) e 15 Sell Out Specialist.
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  • Nestlé
    Senior Brand Manager Gourmet
    Nestlé Jan 2009 - Feb 2011
    Senior Brand Manager Gourmet (Grocery channel). Company: Nestlé Italiana S.p.A. Division: Purina (petfood). Management of two resources (Junior Brand Manager and Assistant Brand Manager). Main Skills and responsabilities: Consumer insight, market research (qualitative and quantitative), Product development (innovation & renovation), MBS (5 Years Marketing business strategy ), Financial Analysis (P&L and portfolio rationalization), Market analysis (sell in - sell out - Nielsen), Communication strategy (briefing with agencies, copy development, media plan including ATL) and online communication.
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  • Nestlé
    Brand Manager Gourmet E Pvd
    Nestlé Apr 2008 - Dec 2008
    Brand Manager Gourmet e PVD (Grocery & Specialist Channel). Company: Nestlé Italiana S.p.A. Division: Purina (petfood). Main Skills and responsabilities: Management of one resource (Junior Brand Manager), Product development on Gourmet, I&R management, definition and implementation of marketing plans, budgeting, forecasting and sell-out and sell-in data analysis, full responsability of P&L & TTS, Media Plan, Web Site and internet activities.
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  • Nestlé
    Brand Manager Friskies, Beneful, Felix, Fido, Tonus
    Nestlé Jan 2007 - Mar 2008
    Brand Manager Friskies, Beneful, Felix, Fido, Tonus (petfood – specialist). Company: Nestlé Purina Petcare Italia.Direct report: Marketing Manager. Gestione Management of one resource (Junior Brand Manager). Main Skills and responsabilities: definition and implementation of marketing plan and MBS (3 years MKTG plan), direct and full responsability of P&L & commercial policy, forecast, direct con constant relationship with European MKTG team. Direct relation with Product Packaging Management, Supply, Planning, Purchasing, Sales Force, etc...
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  • Nestlé
    Junior Brand Manager Pet Accessories
    Nestlé Dec 2004 - Dec 2006
    Junior brand Manager Accessories (cat, dog & small animals) Friskies ed Encia. Company: Nestlé Purina Petcare Italia. Main Skills and responsabilities: Project Leader Encia brand European Relaunch, marketing coordination of 3 Countries (Spain,Italy,France) and direct coordination of all other functions involved in the process (Quality Assurance, Regulatory Affair, R&D, Product Packaging Management, Demand and Supply, Purchasing, Factory), Launch of the new brand Tidy Cats in Italy (Country test in European market).
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  • Robert Bosch Italia S.P.A.
    Junior Brand Manager Automotive Aftermarket
    Robert Bosch Italia S.P.A. May 2004 - Oct 2004
    Junior Brand Manager for automitive aftermarket:- support the Brand manager- data analysis- develop pop materials and communication

Massimo Martellucci Skills

Market Research Marketing Sales Negotiation Marketing Communications Marketing Strategy Market Analysis Product Marketing Sales Operations Fmcg Marketing Management Management Market Planning Customer Oriented Business Strategy Business Planning Strategic Thinking Strategic Planning Strategy Trade Marketing Sales Management Forecasting Brand Management Product Development Pricing Strategy Fast Moving Consumer Goods Pricing Key Account Management Nielsen

Massimo Martellucci Education Details

Frequently Asked Questions about Massimo Martellucci

What company does Massimo Martellucci work for?

Massimo Martellucci works for Nestle’ Purina Commerciale Srl

What is Massimo Martellucci's role at the current company?

Massimo Martellucci's current role is Sales Manager Nestlé Purina - Business Unit Specialist.

What is Massimo Martellucci's email address?

Massimo Martellucci's email address is ma****@****bero.it

What schools did Massimo Martellucci attend?

Massimo Martellucci attended Accademia Di Comunicazione, Università Degli Studi Di Perugia.

What are some of Massimo Martellucci's interests?

Massimo Martellucci has interest in High Tech, Technology, Snowboarding, Internet, Soccer, Tennis, Cinema.

What skills is Massimo Martellucci known for?

Massimo Martellucci has skills like Market Research, Marketing, Sales, Negotiation, Marketing Communications, Marketing Strategy, Market Analysis, Product Marketing, Sales Operations, Fmcg, Marketing Management, Management.

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