Driving Global Growth & Profitability as Chief Commercial Officer at Net Insight, a World Leader in Live Entertainment Transport and Media Cloud TechnologyAs Chief Commercial Officer at Net Insight, I lead the charge in driving global growth and profitability by executing a robust commercial strategy across EMEA, the Americas, and APAC. My role is pivotal in steering the company’s transformation into a cloud-centric powerhouse, seamlessly integrating hardware and software to elevate customer experiences, expand market presence, and foster an agile business model.Key Achievements: • Global Strategy & Business Development: Spearheaded commercial initiatives across three major regions, resulting in sustained growth and enhanced market penetration. • Transformational Leadership: Led the company’s shift to a cloud-centric organization, significantly improving operational agility, expanding our market reach, and driving customer satisfaction. • P&L Ownership: Managed full P&L responsibilities, delivering consistent revenue growth while maintaining operational efficiency and high profitability.Results: • 2022/2023: Delivered a remarkable 17.7% year-over-year revenue growth, with operating earnings reaching SEK 70.9 million, reflecting an operating margin of 12.7%. • 2021/2022: Exceeded performance expectations with a 24.8% year-over-year revenue growth and a sustained operating margin of +12%. • 2020/2021: Achieved a 14.6% revenue growth, generating SEK 26.8 million in operating earnings, reinforcing the company’s financial health and market leadership.

Regional Manager, Nordic Region | Questback - Leading European SaaS Vendor in Employee and Customer Experience ManagementAs Regional Manager for Questback, I spearheaded the company’s expansion and transformation in the Nordic region, driving significant growth and operational excellence in one of Europe’s most competitive markets.Key Achievements: • Operational Leadership: Directed all operations across the Nordic region, delivering a 22% improvement in turnover by implementing strategic initiatives tailored to regional market dynamics. • Transformational Strategy: Orchestrated a comprehensive transformation strategy that propelled EBITDA growth by 35% year-over-year, significantly enhancing the company’s financial performance. • Cross-Border Collaboration: Led a geographically dispersed Nordic organization, fostering a culture of collaboration and innovation that bridged multiple markets and unlocked new opportunities for growth.

Regional Manager, Nordic Region | Insight - Global IT Solutions ProviderAt Insight, a Fortune 500 global IT solutions provider, I led the Nordic region with full P&L responsibility, driving significant growth and scaling operations to meet the demands of a dynamic market.Key Achievements: • Revenue Growth: Delivered a consistent 25% revenue growth over two consecutive years (2015 & 2016), significantly enhancing profitability and establishing the Nordic region as a key contributor to the company’s overall success. • Operational Scaling: Successfully increased the workforce by 70% between 2014 and 2015, while maintaining strong profitability, demonstrating my ability to scale operations efficiently. • Consistent Target Achievement: Achieved and exceeded revenue targets for four consecutive years, reflecting my strong strategic planning and execution capabilities in a competitive market.

• Delivered above yearly targets in 2011, 2012 and 2013. • Increased YoY revenue with 22% in 2012 and 24% in 2013.

Regional Director, Nordics & EMEA | Northern - Global SRM Software ProviderAt Northern, a leader in Storage Resource Management (SRM) software, I directed the innovation and execution of sales and marketing strategies across the Nordics and parts of EMEA, driving significant growth and profitability in a rapidly expanding market.Key Achievements: • Strategic Sales Leadership: Spearheaded the sales and marketing strategy for the Nordics and EMEA, significantly enhancing market presence and driving sustained revenue growth. • Margin Optimization: Increased net margin by 5% through the strategic redesign of the partner sales program, while simultaneously overseeing the establishment of six regional offices, demonstrating my ability to balance growth with profitability. • Landmark Deal: Successfully closed the largest deal in Northern’s European history, securing a €600K contract, which set a new benchmark for the company’s sales efforts. • Innovative Pricing Strategy: Directed the creation and implementation of a new pricing and licensing model, leading to an 11% increase in margin in 2009, showcasing my ability to drive profitability through strategic innovation.

Regional Sales Manager, Nordics | Adobe - Multinational Computer Software CompanyAt Adobe, a global leader in computer software, I played a key role in driving revenue growth and achieving sales targets across the Nordic region, contributing to Adobe’s overall success in EMEA.Key Achievements: • Consistent Target Achievement: Successfully reached quarterly sales targets in 9 out of 10 quarters, demonstrating strong sales acumen and consistent performance in a competitive market. • Record-Breaking Growth: Led the Nordic region to achieve the fastest revenue growth in EMEA in 2006, highlighting my ability to drive exceptional results and elevate regional performance.

Planned the Go-To-Market / Go2Market strategy and launch of all new Adobe software.

Leading Swedish computer reseller, formerly known as “MicroWarehouse”. Targeted customers within the public sector focused on IT products.