Who is Martha Adeleke? Overview
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Martha Adeleke is listed as Product Designer at AndScale, based in Nigeria. AeroLeads shows a matched LinkedIn profile for Martha Adeleke.
Martha Adeleke previously worked as Product Designer at Heroshe and Design Tutor at This Tech Thing. Martha Adeleke holds Master Of Business Administration - Mba, Marketing from Ahmadu Bello University.
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AndScale
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Profile bio
About Martha Adeleke
I am a product designer with over four years of hands-on experience in crafting user-centric experiences for businesses and their customers across web and mobile platforms. My forte lies in blending empathy, creativity, and strategic thinking to develop digital solutions that not only enhance user engagement but also drive business success.Throughout my career, I have collaborated with diverse teams and clients spanning industries such as Finance, Education, Healthcare, and Agriculture. These experiences have afforded me the opportunity to contribute to the successful launch of several impactful products.I thrive on learning and adapting, constantly seeking out opportunities to expand my skill set and push the boundaries of what's possible in the world of design.I am excited to connect with fellow designers, product enthusiasts, and industry professionals. If you'd like to explore potential collaborations, or simply have a conversation, don't hesitate to reach out.
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9 roles
Martha Adeleke work experience
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Product Designer
Design Tutor
This Tech Thing
- Coached 10 budding designers to increase their design proficiency.- Developed and delivered tailored design workshops and tutorials on best UX practices.- Provided constructive reviews and feedback on design projects.
Feb 2023 - Jun 2023
Product Designer
Design Consultant at Sats App- Designed the referral system and cashback reward feature, resulting in a 65% increase in user acquisition and a 38% boost in customer retention.- Proposed market strategies that led to a 25% increase in user adoption, capitalizing on in-depth product knowledge and competitor insights.- Conducted field study with 8 participants to gather customer feedback; synthesized and designed against findings which reduced bounce rate for primary user flow by… Show more Design Consultant at Sats App- Designed the referral system and cashback reward feature, resulting in a 65% increase in user acquisition and a 38% boost in customer retention.- Proposed market strategies that led to a 25% increase in user adoption, capitalizing on in-depth product knowledge and competitor insights.- Conducted field study with 8 participants to gather customer feedback; synthesized and designed against findings which reduced bounce rate for primary user flow by 15%.- Collaborated closely with the CEO and product manager to define and shape the scope of the KYC flow, referral system, and cashback feature. Show less
Jul 2022 - Dec 2022
Product Designer
- Led the end-to-end design of a mobile app focused on enhancing the digital and vocational skills of Africans for employment, successfully reaching 10,000 direct users within its initial six months of release.- Spearheaded the redesign of company websites, yielding a boost in online presence and a 45% reduction in bounce rate.- Increased user adoption by 78% through strategic marketing designs for social media campaigns and billboards.- Leveraged a user-centred design approach to… Show more - Led the end-to-end design of a mobile app focused on enhancing the digital and vocational skills of Africans for employment, successfully reaching 10,000 direct users within its initial six months of release.- Spearheaded the redesign of company websites, yielding a boost in online presence and a 45% reduction in bounce rate.- Increased user adoption by 78% through strategic marketing designs for social media campaigns and billboards.- Leveraged a user-centred design approach to conceptualize and develop intuitive and visually engaging prototypes, resulting in a 27% increase in user satisfaction and a 15% decrease in user-reported navigation issues.- Collaborated closely with engineers to identify product constraints during the design stage, reducing post-implementation design-related bug reports by 12%.- Partnered with the UX research team to conduct extensive user research and usability testing, leading to the identification of 12 critical gaps and opportunities for improvement in the product.- Implemented innovative design elements, including gamification and progress tracking, resulting in increase in user motivation and a 23% improvement in overall product engagement.- Prioritized inclusion during the design process, implementing text-to-speech functionality for users who cannot read written language to enhance product accessibility.- Developed a unified design system to accelerate the team’s productivity and ensure uniformity across all platforms, optimizing workflow efficiency and brand consistency. Show less
Apr 2021 - Jun 2022
User Interface Designer
Azaman Global
- Collaborated closely with the business owner to define an optimal website scope aligned with business goals to increase conversions and revenue.- Crafted a responsive website design, strategically elevating the business's online presence.- Developed detailed prototypes and comprehensive style guides, ensuring a consistent and visually appealing user experience to reduce design-related bugs post-implementation.
Apr 2022 - May 2022
User Interface Designer
- Spearheaded the design of a travel booking website.- Collaborated closely with fellow designers and developers to ensure an seamless and user-friendly interface.- Actively engaged in market research activities, helping to identify pain points and product opportunities.
Nov 2021 - Dec 2021
Ux Designer
Keo Wallet
- Spearheaded the responsive design of an app targeted at providing a savings solution tailored for underserved individuals in Nigeria.- Enhanced the customer experience by leveraging data-driven product objectives and competitor analysis to increase user satisfaction.- Collaborated with cross-functional teams to identify and implement optimal app features to boost user engagement.- Designed detailed wireframes and prototypes for evaluation of the savings flow with the target… Show more - Spearheaded the responsive design of an app targeted at providing a savings solution tailored for underserved individuals in Nigeria.- Enhanced the customer experience by leveraging data-driven product objectives and competitor analysis to increase user satisfaction.- Collaborated with cross-functional teams to identify and implement optimal app features to boost user engagement.- Designed detailed wireframes and prototypes for evaluation of the savings flow with the target audience to improve onboarding and user adoption rate. Show less
Nov 2020 - Apr 2021
User Interface Designer
- Collaborated with a team of designers to create a talent pool management app, enhancing efficiency in talent acquisition to save the company recruiting costs and connects talents with potential employers.- Partnered with fellow designers to design and launch MedBuzz, a mobile app aimed at assisting patients in managing their medications.- Designed a user-friendly website for a hotel booking company.- Developed and executed a highly effective social media advertising strategy in… Show more - Collaborated with a team of designers to create a talent pool management app, enhancing efficiency in talent acquisition to save the company recruiting costs and connects talents with potential employers.- Partnered with fellow designers to design and launch MedBuzz, a mobile app aimed at assisting patients in managing their medications.- Designed a user-friendly website for a hotel booking company.- Developed and executed a highly effective social media advertising strategy in close partnership with teammates for a digital product on YouTube, leading to an increase in sales and reaching the largest audience within the team. Show less
May 2020 - Aug 2020
3 education records
Martha Adeleke education
Master Of Business Administration - Mba, Marketing
Graphic Design
Geneza School Of Design
Bachelor'S Degree, Microbiology And Immunology
FAQ
Frequently asked questions about Martha Adeleke
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What company does Martha Adeleke work for?
Martha Adeleke works for AndScale.
What is Martha Adeleke's role at AndScale?
Martha Adeleke is listed as Product Designer at AndScale.
Where is Martha Adeleke based?
Martha Adeleke is based in Nigeria while working with AndScale.
What companies has Martha Adeleke worked for?
Martha Adeleke has worked for Andscale, Heroshe, This Tech Thing, Ypa Digital, and Learnam.
How can I contact Martha Adeleke?
You can use AeroLeads to view verified contact signals for Martha Adeleke at AndScale, including work email, phone, and LinkedIn data when available.
What schools did Martha Adeleke attend?
Martha Adeleke holds Master Of Business Administration - Mba, Marketing from Ahmadu Bello University.
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