Specialties: Marketing, Procurement Banking Specialist, Luxury Brand Management, Online Business Luxury Strategy, PR & Marketing orientated in luxury industry field. Digital creative. Social media marketing management. Growth strategies optimization for the online businesses.Key strengths: Passion for luxury brands, PR, Marketing, Digital marketing experience, Procurement banking and multicultural mindset.Multilingual: English, French, Spanish, Chinese.
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Digital CreativeAm2PmBucharest, Romania -
Procurement SpecialistChain Iq Group Ag Oct 2023 - PresentBucharest, Romania• Driving strategic sourcing initiatives to optimize procurement processes within Switzerland's Banks.• Leveraging expertise in supplier management and negotiation to secure favorable terms and ensure supply chain resilience.• Collaborating with cross-functional teams to align procurement strategies with business objectives and regulatory requirements.• Analyzing market trends and data to identify cost-saving opportunities and enhance operational efficiency for Pictet Swiss & UBS bank -
Digital CreativeAm2Pm 2017 - PresentBucharest, RomaniaWith a lot of enthusiasm & a spakle of creativity, based on our PR team experience, we were working so we could always give life and constantly growing our clients’ brands.We master some of our strong key points in terms of:• Digital Strategy & Brand Positioning • Content Development • Growth Optimization • Social Media Advertising • Graphic Design Photography • Facebook Ads • Photo & Video creation.Meet few of our clients:Florens Atelier, Ida Spa, Ministry of Finance, Lelas Perfums, Bloom Clinique, Cristallini, Auchan, dMonitor.Find our strengths:• Launching. With many years of PR experience in luxury field, we were launching from zero a brand, creating and giving sense to new stories for our costumer’s businesses.• Repositioning/ Rebranding. Our team helped reposition brands and businesses. Worked with our clients to define a holistic strategy, to craft the perfect story and engage with the right partners.• Building. From planning to execution, we had the insight, ideas, connections and strategy to build stronger& brighter brands.• Navigating. Our clients trusted us to help them grow their reputations. From building media relationships to better positioning on the market, we help brands navigate any situation smoothly and confidently. -
Procurement SpecialistHp Jan 2018 - Dec 2018Bucharest, RomaniaHP - Bucharest RomaniaProcurement Specialist - MEMA Region- French speaking (July 2018 – December 2018) Job Scope: • provide daily operational support to Partners via phone and e-mail (French and English communication) • manage and coordinate any order scheduling/prioritization requests with the supply chain organizations to meet partner expectations• provide training and information on CO processes and tools to Partners as needed, in collaboration with the Country support in the respective country• manage the daily interaction with the Transaction Processing Center (ISS team), find solutions to queries and issues raised• provide continuous visibility of the order backlog situation to partners and HP stakeholders, in collaboration with the respective Country Support.• ensure structured and high-quality communication related to issues affecting the order backlog to both Partners and HP Sales and Business Units• manage exceptions and specials (special deal monitoring, delivery coordination, dealer price increase)• manage the claims processes. Ensure resolution of all channel partner physical and financial claims.• deal with all written or verbal requests from the partners (inquiries, complaints, etc.)• provide partners with solutions when problems arise, efficiently utilizing the HP network• ensure that HP policies and legal regulations are met and maintained. -
Marketing And Public Relations ManagerParfums Christian Dior Jan 2011 - Apr 2014Bucharest, RomaniaMain responsabilities:Public Relations and Marketing advisor• Planning, managing & monitoring monthly media marketing activities• Monitoring PR and Marketing activities. Preparing advertising reviews i.e for both DIOR and other competitors for example Chanel.• On-going/preparing monthly International 3 - PR reports.• Planning & coordinating main marketing and advertising materials with bigest media trusts and glossy magazines like (ELLE, Harper’s Bazaar etc.) i.e. ready to write (RTW) articles, layouts, advertorials according to deadlines• Translation and reviews - official materials intended to be published i.e. press releases, press kits, layouts, invitations etc.• Intermediary mediator between Dior and bloggers, fashion/ beauty/ editors chiefs/ press.• Propose 2 main creative actions plans for press meetings.• Active collaboration and communication with Dior PR Department in France• In Charge - Dior internal events; & follow-up post ev. Proposing and launching around 3 big events per year.• Translation from English / French - So many labels for the products according to Romanian laws and regulations. * Contributed to visual merchandising, inventory management and CRM procedures. * Attended 4 product trainings organized by Dior Internal /per year. * Support Retail Management for retail performance related analyses Administration• bookings for internal and external meetings - CEO & MM* Daily management: Regular team meetings, Team motivation and development. Follow-up after meetings (Memo meetings)• Create and update electronic media data base. Monthly• Events planner ( Monthly press meetings/clients etc.) • Support and oversee daily sales operations of beauty consultants.(employees)* Support Client Development online actions & in-store events. Human Resources Implication HR• Recruitment of interns-interviews/selections for summer holidays help.• Delegated tasks to interns & follow-up internal workshops.
Martha Banu Skills
Martha Banu Education Details
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International Business And Economics -
Business Administration And Management, General -
National College Mihai EminescuFrench Studies
Frequently Asked Questions about Martha Banu
What company does Martha Banu work for?
Martha Banu works for Am2pm
What is Martha Banu's role at the current company?
Martha Banu's current role is Digital Creative.
What schools did Martha Banu attend?
Martha Banu attended University Of Bucharest, University Of Bucharest, National College Mihai Eminescu.
What are some of Martha Banu's interests?
Martha Banu has interest in Skiing, Jogging, Luxury, Traveling, Fashion, Beauty, Photography, Events, Swimming, Movies.
What skills is Martha Banu known for?
Martha Banu has skills like Loan Servicing, Social Media, Media Monitoring, Human Resources, Magazines, Online Marketing, Media Relations, Event Planning, Communication, Translation, Office Administration, Digital Marketing.
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