Martha Bernstein is a licensed Realtor in Greater Northern Michigan. Having grown up spending her summers on Torch Lake and winters at Schuss Mountain, Martha is not only versed in the Traverse City housing market but The Chain of Lakes area as well. Her passion for real estate and sense of adventure makes her the perfect fit to help you find your forever home in Northern Michigan. “Your home should tell the story of who you are. I’m here to help write that story” - Nate Berkus

* Leads day to day client interactions; managing and overseeing all customer service inquiries.* Provides effective advice toward the creation of successful promotional activities and strategies by understanding client objectives, brand and products.* Responsible for providing creative and marketing services for a variety of clients.* Coordinates vendors for printing, copywriting, web design, media, trade shows and other services.* Fulfills customer orders and responsible for inventory management, when needed.* Assists in leveraging data and analytics in brand partnerships to drive marketing, sales and strategic initiatives. Generated a 30% increase in sales within the first 6 months.* Focuses on maximizing existing programs and developing new business opportunities for the client or product. New business development increased 27% from launch of product within 2 months.* Supports the team with quarterly business reviews, presentations, media plan execution, product line management, white space market research, the go to market process and creative collateral.

URBAN ARMOR GEARSanta Ana, CAOperations Supervisor* Daily responsibilities included setting priorities, reviewing work standards and implementing methods to enhance workflow by identifying issues and expediting solutions.* Responsible for strategizing and monitoring daily activities of all account reps service operations; supervising all shipping, receiving and order processing while providing them with regular performance-related feedback.* Ensuring that the daily distribution activities are performed in a manner that provides the most efficient and international economical processing, storing and shipping of products to customers on a timely and cost-effective basis.* Assisting account rep staff with duties where required.* Fostering an environment of internal customer resolution as well as exemplary company customer service.* Overseeing total inventory and in-stock levels at all the distribution centers internationally; running daily/weekly/monthly reports to ensure product stock and accuracy. Increasing accuracy reports by 34% within the first month.* Oversaw and manage a staff of 4-6 employees.* Operated in Full Circle daily for all product information, data analysis, dates and distribution.* Experience in analyzing large amounts of data to develop and execute a course of action in a fast-paced environment.

EAGLE CREEK Carlsbad, CA August 2018 – PresentProduct Line Coordinator * Ownership of the line list in an excel document style master.* Coordinated, organized and facilitated with the PLM in all aspects of managing Eagle Creek product categories.* Analyzed sales and market data to develop merchandising plans by distribution channel and key accounts.* Supported and oversaw in-line product assortment as well as SMU’s and quick strikes for all key accounts.* Maintained the seasonal line lists, visual line plans (VLPs) and product reference charts (PRCs).* Gathered competitive data and creating reports using consumer insight research from NPD and WGSN.* Analyzed categories and recommended improvements to product assortment based on sell thru data, competitive landscape and market trends. Adjusted product based on data increased category sales by 42% within a framed time.* Reviewed and proofed seasonal overviews, catalogs and tech packs for alignment and accuracy.* Provided timely, accurate features and benefits (FABs) information in coordination with Design & Product Brand Manager for newly developed products to the Marketing team.* Monitored the go-to-market calendar and supported preparations for major meetings.* Supported sales with creation of merchandising and visual line planning tools. Saved the company 20% of marketing budget.* Provided product solutions based on feedback and performance.* Determined pricing to achieve category margin targets and maintain competitive positioning.

ELECTRIC VISUAL EVOLUTIONSan Clemente, CA 2016 – 2018 Product Manager Eyewear and Apparel * Responsible for purchasing and production activities supporting Electric's eyewear and apparel categories.* Coordinated eyewear and apparel line information; ensuring all development details translated to clear supplier specifications and purchasing instructions.* Maintained Full Circle to support eyewear and apparel production activities; for example creating the BOM, style number, description, images and maintaining updates.* Ensured product lines were brought to market in a timely and profitable manner.* Supported product commercialization activities.* Communicated status and updates; worked closely with members of the Product, Finance, Operations and Sales teams.* Worked closely with the Ecommerce team to update product images and descriptions in Full Circle and Magento.* Supported regulatory compliance activities, managed eyewear and apparel packaging programs, tracked and documented samples from inception to design (Photo & SMS) and organized the intake of all samples company wide.* Worked closely with apparel distributors, specifically off the shelf blanks and eyewear distributors, to ensure the new season rainbow line was available in the office for new season design.* Ensured quality and committed delivery of external manufacturing/art applications.* Responsible for the retail store at the HQ: sales representative, inventory management, customer service rep, display and floorplan design, assortment planner and lead merchandiser. Increased company revenue by 42% category specific.

SUN LOGICBreckenridge, CO 2013 - 2016 Buyer/Retail Associate/Merchandiser * Comprehensive knowledge of purchase orders from the production to the completion, including inputting orders, adjusting retail and receiving in store.* Maintained merchandise levels within the store, including fulfilling ATS orders, order deadlines, and constant product fill.* Analyzed consumer buying patterns and predicting future trends.* Reviewed performance indicators, e.g. sales and discount levels.* Managed plans for stock levels.* Reacted to changes in demand and logistics.* Met suppliers and negotiated terms of contract.* Maintained relationships with existing suppliers and sourced new suppliers for future products.* Attended trade shows, to select and assemble a new collection of products.* Listened to merchandise feedback from customers.* Managed timely entry and maintained all purchase orders and final orders.* Supported ATS orders, order deadlines, and constant product fill. * Managed all vendor relations, and oversaw the buying aspects of the stores for mens and women's* Daily office operations; efficient in Retail Pro, Microsoft Word, Excel, Outlook, and Adobe Suite Programs. * Created and maintained an online store; including design of the website, available merchandise, inventory levels and product description/images

* Oversaw several functions within the retail industry, with emphasis on merchandising, customer relations, staff scheduling, and promotional events. * Provided social networking expertise to Marketing Manager, working with platforms such as Facebook, Twitter, and local Summit County outlets to help drive an increase in consumer revenue.* Maintained point of sales systems, inventory within the company, and daily operational tasks.