Martha Bevilacqua Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brazil

Smartkids Educational Activities, São Paulo, Brazil Pioneer program providing educational content for children in Brazil. https://bncc.smartkids.com.br/ - 300,000 monthly users.• Founded a website/portal of educational content including games, printable worksheets, andarticles for children ages 4-10.• Designed to present the concept of playful education and technology (gamification) to Brazilianschools and teachers.• Launched a collaborative online platform to support the… Show more Smartkids Educational Activities, São Paulo, Brazil Pioneer program providing educational content for children in Brazil. https://bncc.smartkids.com.br/ - 300,000 monthly users.• Founded a website/portal of educational content including games, printable worksheets, andarticles for children ages 4-10.• Designed to present the concept of playful education and technology (gamification) to Brazilianschools and teachers.• Launched a collaborative online platform to support the recent implementation of BNCC (thecommon core curriculum for basic education in Brazil). Show less

São Paulo, Brazil

Online Reputation Management (ORM) Startup Company• Collaborated on business strategy and product design with the executive team.• Implemented platforms solutions for Sales, Marketing, Project Management, SEO Management, Social Listening such as: RD station, Monday, Social Backer, BuzzMonitor, SemRush.• Headed the squad-format teams, Agile Methodology (daily meeting, scrum framework, sprint-based projects).• Increased productivity, communication, and engagement of… Show more Online Reputation Management (ORM) Startup Company• Collaborated on business strategy and product design with the executive team.• Implemented platforms solutions for Sales, Marketing, Project Management, SEO Management, Social Listening such as: RD station, Monday, Social Backer, BuzzMonitor, SemRush.• Headed the squad-format teams, Agile Methodology (daily meeting, scrum framework, sprint-based projects).• Increased productivity, communication, and engagement of multidisciplinary teams.• Created product roadmaps focused on solving user problems and behaviors to achieve business goals.• Launched in-house continuous training programs on the various platforms used by the company.• Oversaw expenses and budgeting to optimize operational profit. Show less

São Paulo, Brazil

Brazilian publisher of children's books with over 18 years in the market. • Headed the publisher's digital transformation journey• Implemented Agile Methodology (scrum framework), sprint-based editorial projects, procedures to improve productivity and quality assurance – using the easy-to-use Trello as platform.• Resumed and managed social networks - Instagram, YouTube, Pinterest, Facebook, ReclameAqui - with the aim of improving the brand's reputation and increase sales on… Show more Brazilian publisher of children's books with over 18 years in the market. • Headed the publisher's digital transformation journey• Implemented Agile Methodology (scrum framework), sprint-based editorial projects, procedures to improve productivity and quality assurance – using the easy-to-use Trello as platform.• Resumed and managed social networks - Instagram, YouTube, Pinterest, Facebook, ReclameAqui - with the aim of improving the brand's reputation and increase sales on digital marketplaces - Amazon, B2W, Magazine Luiza and Mercado Livre.• Settled online and offline marketing actions creating a unified agenda. Led weekly Sales x Marketing data analysis using: Google Analytics x Winbooks (publisher platform) x Hootsuite. • Applied SEO terminology to increase the ranking of books/products in search engines.• Launched e-book culture: every printed book must have a digital version. Established partnerships for joint actions with Árvore do Livro, Amazon and Bookwire. Show less

São Paulo, Brazil

The company resumed its activities in São Paulo after a 5-year hiatus. 10’Minutos was acquired by Ogilvy & Mather in 2007.• Played a major role in the development of the company’s business plan.• Oversaw budgets, establishing sales and profit goals.• Controlled operational costs, increasing profitability.• Designed a quality-assurance process, ensuring that services rendered met client expectations.

Miami | London | São Paulo

A soccer-oriented dot.com based in London, servicing Europe, USA, and South America.• Launched a South American news portal & e-commerce platforms for Umbro.com (UK), theUnited Soccer League (US), and South America soccer clubs.• Consolidated five production departments in the USA, Brazil, Chile, Mexico, and Colombia.• Executed content, production, and tech budgets for the USA and South America.• Pioneered monthly events, integrating cross-functional departments for business… Show more A soccer-oriented dot.com based in London, servicing Europe, USA, and South America.• Launched a South American news portal & e-commerce platforms for Umbro.com (UK), theUnited Soccer League (US), and South America soccer clubs.• Consolidated five production departments in the USA, Brazil, Chile, Mexico, and Colombia.• Executed content, production, and tech budgets for the USA and South America.• Pioneered monthly events, integrating cross-functional departments for business opportunities. Show less

Rio De Janeiro Area, Brazil

Teacher for the Social Communication Department.

Rio De Janeiro, Brazil

One of the very first digital agencies in Brazil, 10'Minutos played a major role in the development of the digital industry in the country.• Planned, coordinated, and launched all websites and e-commerce projects. Clients included Shell,Banco Itaú, IBM, Coca-Cola, and Mercedes.• Designed and introduced production process methodology.• Recruited, trained, and motivated the production team.

Master'S Degree - Mps, Tisch School Of The Arts, (Itp) Interactive Telecommunications Program, A

THESIS: Musical multimedia application featuring an interaction device named as electronic drums. The project objective is to stimulate.

Course Edx, Education

Activities and Societies: Deep Learning through Transformative Pedagogy “Deep learning is achieved when students think critically.

Graduated With Degree On Social Communication, Advertising

Estudante Pedagogia, Educação Infantil E Anos Iniciais

Activities and Societies: Monitoria Lab Sing; Voluntária do PAC - Programa Aprendizado Construcionista - uma parceria com o Transformative.