Leading a cross-functional team driving the transformation within Logpoint from a product-focused approach to more market and customer-oriented focus. Orchestrated the transition to a SaaS solution and led cross-departmental SaaS deal clinics to land and onboard the first SaaS customersKey accomplishments- Spearheaded a strategic shift from product-centric to customer-focused SaaS marketing with a strong focus on channel partners, contributing to a 20% increase in annual revenue- Led cross-functional teams to develop new product positioning and implement a comprehensive growth strategy, resulting in a 45% month-over-month increase in online leads and a 17% year-over-year rise in high-intent leads within six months- Transformational team leader who chaired product strategy discussions with C-level executives, fostering alignment on strategic product directions, and achieving consistent over-performance in OKR stretch goals- Led global sales training and developed new product messaging, increasing sales confidence by 75%- Directed churn analysis and customer retention initiatives, resulting in a net revenue retention (NRR) increase from 90 to 103 within one quarter- Developed and managed an analyst relations program, consistently securing top rankings in three major cyber industry analyst reports, among others

As a solo PMM, I drove go-to-market strategy and launch processes for new and existing product categories, collaborating closely with product and sales teams to optimize market readinessKey accomplishments- Directed the marketing strategy for a range of machine-learning technology products, achieving strong market adoption and sales growth- Managed product-related marketing materials, leading customer and stakeholder webinars and overseeing product web pages and documentation

As the product marketing lead for a new product category, I conducted market research and developed value propositions, successfully launching a new product line that exceeded initial sales targetsKey accomplishments- Directed the marketing strategy for a range of security software and hardware products, achieving strong market adoption and sales growth- Created and communicated product positioning, messaging strategy and value propositions based on analysis of market needs and customer segmentation

Launched Malmö University's first international marketing campaign, crafting messaging and materials for prospective students, increasing international enrollmentKey accomplishments- Spearheaded the creation of marketing materials for web and print for prospective international students, including university introduction guide, new student pamphlets and department branding- Developed and coordinated digital campaigns working cross-departmental to write web copy, develop web pages and analyze campaign performance

+ Copy edited 6-8 journalism articles on deadline written by non-native English speakers per week for publication

+ Took an active role in developing key focus areas for each edition, including ownership of monthly calendar section, which included finding and researching different events happening in the industry and writing supporting content + Researched, wrote and edited articles, press releases and product briefs for two different monthly trade publications for the boating and marine industry

+ Worked for the independent university daily newspaper in a variety of different positions. I started as a features reporter and the following year I became features editor and led the entire features staff and edited their work. After that I oversaw the entire design and print departments as the managing editor for print and then later the managing editor for visuals+ Spearheaded training sessions and enhanced communication between departments in order to help employees become cross-functional and learn new roles