Martha Chrisander Email & Phone Number

Sweden

Copenhagen, Capital Region, DK

Leading a cross-functional team driving the transformation within Logpoint from a product-focused approach to more market and customer-oriented focus. Orchestrated the transition to a SaaS solution and led cross-departmental SaaS deal clinics to land and onboard the first SaaS customersKey accomplishments- Spearheaded a strategic shift from product-centric.

Copenhagen, DK

As a solo PMM, I drove go-to-market strategy and launch processes for new and existing product categories, collaborating closely with product and sales teams to optimize market readinessKey accomplishments- Directed the marketing strategy for a range of machine-learning technology products, achieving strong market adoption and sales growth- Managed.

Greater Copenhagen, Denmark, DK

As the product marketing lead for a new product category, I conducted market research and developed value propositions, successfully launching a new product line that exceeded initial sales targetsKey accomplishments- Directed the marketing strategy for a range of security software and hardware products, achieving strong market adoption and sales growth.

Malmö, Skåne, SE

Launched Malmö University's first international marketing campaign, crafting messaging and materials for prospective students, increasing international enrollmentKey accomplishments- Spearheaded the creation of marketing materials for web and print for prospective international students, including university introduction guide, new student pamphlets and.

+ Copy edited 6-8 journalism articles on deadline written by non-native English speakers per week for publication

+ Took an active role in developing key focus areas for each edition, including ownership of monthly calendar section, which included finding and researching different events happening in the industry and writing supporting content + Researched, wrote and edited articles, press releases and product briefs for two different monthly trade publications for.

Champaign, IL, US

+ Worked for the independent university daily newspaper in a variety of different positions. I started as a features reporter and the following year I became features editor and led the entire features staff and edited their work. After that I oversaw the entire design and print departments as the managing editor for print and then later the managing.

Bachelor’S Degree, Journalism

Master’S Degree, Literature-Culture-Media