Martha Eierdanz Email and Phone Number
Martha Eierdanz work email
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Martha Eierdanz personal email
Martha Eierdanz is a Strategic communication and digital product design for a democratic society and economy at Progressive Perspektive. She possess expertise in user experience, research, consumer insight, strategic planning, social media marketing and 10 more skills. She is proficient in French and English. Colleagues describe her as "I worked with Martha on several projects at Neue Narrative. She impressed me with her exceptional design skills and very high attention to detail. Martha demonstrated a proactive approach to understanding the issue, searching an effective solution, and empathizing with the user's perspective, ensuring our designs were both innovative and user-centric. She provided effective user guidance and regularly analyzed and optimized user flows. Her ability to manage multiple projects simultaneously showed her exceptional organizational skills. Martha's dedication and attention to detail were evident in all her work." and "I had the pleasure of working with Martha during her time as a Senior Product Designer at Civey. She is an extremely quick learner who approached all her projects with a great sense of ownership and strong dedication. Her excellent solutions always conveyed her thorough understanding of the user’s needs. Above this, Martha is also a great team player and very easy to work with, making her a tremendous asset to the team."
Progressive Perspektive
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Co-Founder And Narrative StrategistProgressive Perspektive Oct 2022 - PresentProgressive Perspektive is an initiative for political communication in Germany. We strengthen progressive politics by researching and developing progressive narratives and effective communication. -
Co-Founder And DesignerKonsens Oct 2021 - Presentkonsens is a free online tool for participatory, inclusive and asynchronous group decisions. Groups of all sizes can gather proposals and find the best solution together. -
Communication And Narrative StrategistFiscalfuture Oct 2024 - PresentBerlin, GermanyI research and develop narratives and messaging to change how we talk and think about public finances. -
Product DesignerNeue Narrative Nov 2022 - May 2024Berlin, GermanyI was responsible for the user experience and user interface design of Neue Narrative’s websites, mainly focussing on the tool platform 9 Spaces which helps teams transform their organisations and bring #newwork practices to their workplaces.Responsibilities:- Defined the product strategy based on user and market insights- Prioritised features and wrote backlog tickets- Set up a new design system- Redesigned the information architecture- Redesigned the visual identity- Designed new features- Improved user flows- Wrote UX and marketing copy- Set up processes and practices for user testing- Organised and conduced user research sessions- Involved stakeholders through workshops and surveys- Mentored others designers -
Senior Product DesignerCivey May 2022 - Oct 2022Berlin, GermanyI designed a new feature for building custom charts and comparing different data points. I also improved Civey’s data visualisation and dashboard design.Responsibilities:- Reduced complexity in data design, making it easy to understand for any user- Designed UX and UI for internal tools used by Civey’s research specialists and consultants- Researched customer needs and internal workflows- Set up processes and routines for user shadowing sessions- Organised and conduced internal stakeholder reviews- Led design thinking workshops- Extended the design system and set up regular maintenance practices for the design team -
Campaigner, Designer And CandidateKlimaliste Berlin Nov 2020 - Oct 2021Berlin, GermanyAs an early member of the new political party Klimaliste Berlin, I developed communication strategies, created the corporate design, designed the website and supported the election campaign 2021.Responsibilities:- Improved corporate identity with regard to accessibility and branding- Designed logo and website- Created design guidelines for all creators in the organisation- Developed communication strategies- Organised and facilitated communication workshops- Led the design team and onboarded new team members- Ran for the borough parliament of Friedrichshain-Kreuzberg- Engaged in local politics and cooperated with initiatives -
User Experience DesignerVolkswagen Ag Jun 2018 - Mar 2021Berlin, GermanyI created digital experiences for Volkswagen’s customers and employees.Responsibilities:- Designed mobility services and tools for professionals- Developed user-centred product visions- Organised and conducted user research (usability tests, interviews, field studies)- Iteratively improved features based on user research- Gave lectures about design research -
User Experience DesignerVinted / Kleiderkreisel Jul 2017 - Apr 2018Berlin, GermanyMy team and I released a new feature in 6 international markets which converted a new user segment into paying customers.Responsibilities:- Designed user interfaces for iOS, Android and web- Organised and conducted user research- Iteratively improved features based on user research- Shaped value propositions and communicated them along the user journey - Created help content and landing pages -
DesignerSofar Sounds Sep 2016 - May 2017London, GroßbritannienI redesigned the event ticket flow and the monthly newsletter which increased page visits by 100% and conversion by 20%.Responsibilities:- Designed new features, web pages and emails- Developed a strategy for a new mobile app- Organised and conducted qualitative and quantitative research- Established a human-centred design culture in the team -
Junior StrategistDiffferent Jan 2015 - Sep 2015Berlin, GermanyI uncovered consumer needs and business opportunities that gave clients new insights and strategic directions.Industries: Online retail, AutomotiveResponsibilities:- Organised and conducted qualitative research (interviews, online diaries, field studies)- Analysed markets and trends- Prepared and moderated workshops- Generated user insights based on research results -
Intern Strategic Brand ConsultingDiffferent Sep 2014 - Dec 2014I defined business priorities based on customer needs together with clients.Industries: Furniture, AutomotiveResponsibilities:- Analysed consumer behaviour, markets and trends- Prepared, facilitated and moderated client workshops -
Working Student Consulting, Strategy, New BusinessZum Goldenen Hirschen Mar 2013 - Feb 2014Stuttgart, GermanyI was responsible for the project management of Baden-Württemberg’s apprenticeship site “www.gut-ausgebildet.de“ incl. managing cooperations with the Handwerkskammer.Responsibilities:- Managed projects incl. timing, budgeting and client communication- Supported the strategic planning department on new business projects -
Intern ConsultingZum Goldenen Hirschen Mar 2012 - Sep 2012Stuttgart, GermanyI was responsible for project management and strategic planning of existing client projects and new business pitches.Industries: Health, BankingResponsibilities:- Managed projects incl. timing, budgeting and client communication- Analysed markets and trends- Helped win new business pitches- Designed presentations which later served as the agency’s general presentation template -
Working Student Research, Project ManagementDr. Šonje Webconsult Gmbh Sep 2011 - Feb 2012Stuttgart, GermanyI conducted research and identified UX issues to improve the client’s intranet.Industries: Energy, BankingResponsibilities:- Organised interviews with users worldwide- Documented, analysed and visualised interview results
Martha Eierdanz Skills
Martha Eierdanz Education Details
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Language And Communication – Cognitive Linguistics -
Advertising And Market Communications
Frequently Asked Questions about Martha Eierdanz
What company does Martha Eierdanz work for?
Martha Eierdanz works for Progressive Perspektive
What is Martha Eierdanz's role at the current company?
Martha Eierdanz's current role is Strategic communication and digital product design for a democratic society and economy.
What is Martha Eierdanz's email address?
Martha Eierdanz's email address is ma****@****ail.com
What schools did Martha Eierdanz attend?
Martha Eierdanz attended Technische Universität Berlin, Stuttgart Media University.
What skills is Martha Eierdanz known for?
Martha Eierdanz has skills like User Experience, Research, Consumer Insight, Strategic Planning, Social Media Marketing, Project Management, User Interface Design, Workshops, Brand Strategy, Prototyping, User Research, Marketing.
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