Martha Eierdanz

Martha Eierdanz Email and Phone Number

Strategic communication and digital product design for a democratic society and economy @ Progressive Perspektive
Martha Eierdanz's Location
Berlin, Berlin, Germany, Germany
Martha Eierdanz's Contact Details

Martha Eierdanz work email

Martha Eierdanz personal email

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About Martha Eierdanz

Martha Eierdanz is a Strategic communication and digital product design for a democratic society and economy at Progressive Perspektive. She possess expertise in user experience, research, consumer insight, strategic planning, social media marketing and 10 more skills. She is proficient in French and English. Colleagues describe her as "I worked with Martha on several projects at Neue Narrative. She impressed me with her exceptional design skills and very high attention to detail. Martha demonstrated a proactive approach to understanding the issue, searching an effective solution, and empathizing with the user's perspective, ensuring our designs were both innovative and user-centric. She provided effective user guidance and regularly analyzed and optimized user flows. Her ability to manage multiple projects simultaneously showed her exceptional organizational skills. Martha's dedication and attention to detail were evident in all her work." and "I had the pleasure of working with Martha during her time as a Senior Product Designer at Civey. She is an extremely quick learner who approached all her projects with a great sense of ownership and strong dedication. Her excellent solutions always conveyed her thorough understanding of the user’s needs. Above this, Martha is also a great team player and very easy to work with, making her a tremendous asset to the team."

Martha Eierdanz's Current Company Details
Progressive Perspektive

Progressive Perspektive

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Strategic communication and digital product design for a democratic society and economy
Martha Eierdanz Work Experience Details
  • Progressive Perspektive
    Co-Founder And Narrative Strategist
    Progressive Perspektive Oct 2022 - Present
    Progressive Perspektive is an initiative for political communication in Germany. We strengthen progressive politics by researching and developing progressive narratives and effective communication.
  • Konsens
    Co-Founder And Designer
    Konsens Oct 2021 - Present
    konsens is a free online tool for participatory, inclusive and asynchronous group decisions. Groups of all sizes can gather proposals and find the best solution together.
  • Fiscalfuture
    Communication And Narrative Strategist
    Fiscalfuture Oct 2024 - Present
    Berlin, Germany
    I research and develop narratives and messaging to change how we talk and think about public finances.
  • Neue Narrative
    Product Designer
    Neue Narrative Nov 2022 - May 2024
    Berlin, Germany
    I was responsible for the user experience and user interface design of Neue Narrative’s websites, mainly focussing on the tool platform 9 Spaces which helps teams transform their organisations and bring #newwork practices to their workplaces.Responsibilities:- Defined the product strategy based on user and market insights- Prioritised features and wrote backlog tickets- Set up a new design system- Redesigned the information architecture- Redesigned the visual identity- Designed new features- Improved user flows- Wrote UX and marketing copy- Set up processes and practices for user testing- Organised and conduced user research sessions- Involved stakeholders through workshops and surveys- Mentored others designers
  • Civey
    Senior Product Designer
    Civey May 2022 - Oct 2022
    Berlin, Germany
    I designed a new feature for building custom charts and comparing different data points. I also improved Civey’s data visualisation and dashboard design.Responsibilities:- Reduced complexity in data design, making it easy to understand for any user- Designed UX and UI for internal tools used by Civey’s research specialists and consultants- Researched customer needs and internal workflows- Set up processes and routines for user shadowing sessions- Organised and conduced internal stakeholder reviews- Led design thinking workshops- Extended the design system and set up regular maintenance practices for the design team
  • Klimaliste Berlin
    Campaigner, Designer And Candidate
    Klimaliste Berlin Nov 2020 - Oct 2021
    Berlin, Germany
    As an early member of the new political party Klimaliste Berlin, I developed communication strategies, created the corporate design, designed the website and supported the election campaign 2021.Responsibilities:- Improved corporate identity with regard to accessibility and branding- Designed logo and website- Created design guidelines for all creators in the organisation- Developed communication strategies- Organised and facilitated communication workshops- Led the design team and onboarded new team members- Ran for the borough parliament of Friedrichshain-Kreuzberg- Engaged in local politics and cooperated with initiatives
  • Volkswagen Ag
    User Experience Designer
    Volkswagen Ag Jun 2018 - Mar 2021
    Berlin, Germany
    I created digital experiences for Volkswagen’s customers and employees.Responsibilities:- Designed mobility services and tools for professionals- Developed user-centred product visions- Organised and conducted user research (usability tests, interviews, field studies)- Iteratively improved features based on user research- Gave lectures about design research
  • Vinted / Kleiderkreisel
    User Experience Designer
    Vinted / Kleiderkreisel Jul 2017 - Apr 2018
    Berlin, Germany
    My team and I released a new feature in 6 international markets which converted a new user segment into paying customers.Responsibilities:- Designed user interfaces for iOS, Android and web- Organised and conducted user research- Iteratively improved features based on user research- Shaped value propositions and communicated them along the user journey - Created help content and landing pages
  • Sofar Sounds
    Designer
    Sofar Sounds Sep 2016 - May 2017
    London, Großbritannien
    I redesigned the event ticket flow and the monthly newsletter which increased page visits by 100% and conversion by 20%.Responsibilities:- Designed new features, web pages and emails- Developed a strategy for a new mobile app- Organised and conducted qualitative and quantitative research- Established a human-centred design culture in the team
  • Diffferent
    Junior Strategist
    Diffferent Jan 2015 - Sep 2015
    Berlin, Germany
    I uncovered consumer needs and business opportunities that gave clients new insights and strategic directions.Industries: Online retail, AutomotiveResponsibilities:- Organised and conducted qualitative research (interviews, online diaries, field studies)- Analysed markets and trends- Prepared and moderated workshops- Generated user insights based on research results
  • Diffferent
    Intern Strategic Brand Consulting
    Diffferent Sep 2014 - Dec 2014
    I defined business priorities based on customer needs together with clients.Industries: Furniture, AutomotiveResponsibilities:- Analysed consumer behaviour, markets and trends- Prepared, facilitated and moderated client workshops
  • Zum Goldenen Hirschen
    Working Student Consulting, Strategy, New Business
    Zum Goldenen Hirschen Mar 2013 - Feb 2014
    Stuttgart, Germany
    I was responsible for the project management of Baden-Württemberg’s apprenticeship site “www.gut-ausgebildet.de“ incl. managing cooperations with the Handwerkskammer.Responsibilities:- Managed projects incl. timing, budgeting and client communication- Supported the strategic planning department on new business projects
  • Zum Goldenen Hirschen
    Intern Consulting
    Zum Goldenen Hirschen Mar 2012 - Sep 2012
    Stuttgart, Germany
    I was responsible for project management and strategic planning of existing client projects and new business pitches.Industries: Health, BankingResponsibilities:- Managed projects incl. timing, budgeting and client communication- Analysed markets and trends- Helped win new business pitches- Designed presentations which later served as the agency’s general presentation template
  • Dr. Šonje Webconsult Gmbh
    Working Student Research, Project Management
    Dr. Šonje Webconsult Gmbh Sep 2011 - Feb 2012
    Stuttgart, Germany
    I conducted research and identified UX issues to improve the client’s intranet.Industries: Energy, BankingResponsibilities:- Organised interviews with users worldwide- Documented, analysed and visualised interview results

Martha Eierdanz Skills

User Experience Research Consumer Insight Strategic Planning Social Media Marketing Project Management User Interface Design Workshops Brand Strategy Prototyping User Research Marketing Interaction Design Business Strategy Design Thinking

Martha Eierdanz Education Details

Frequently Asked Questions about Martha Eierdanz

What company does Martha Eierdanz work for?

Martha Eierdanz works for Progressive Perspektive

What is Martha Eierdanz's role at the current company?

Martha Eierdanz's current role is Strategic communication and digital product design for a democratic society and economy.

What is Martha Eierdanz's email address?

Martha Eierdanz's email address is ma****@****ail.com

What schools did Martha Eierdanz attend?

Martha Eierdanz attended Technische Universität Berlin, Stuttgart Media University.

What skills is Martha Eierdanz known for?

Martha Eierdanz has skills like User Experience, Research, Consumer Insight, Strategic Planning, Social Media Marketing, Project Management, User Interface Design, Workshops, Brand Strategy, Prototyping, User Research, Marketing.

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