Profesional con amplia experiencia en dirección de departamentos de Marketing y Comunicación, así como en servicios de consultoría en estas áreas en diferentes países: Colombia, Inglaterra, España y China.Tengo un profundo conocimiento de China, país con el que he estado vinculada desde 2006, lo cual me ha permitido prestar servicios de consultoría a empresas de diversos sectores.Perfecto dominio del inglés y con nivel intermedio de chino mandarín. Dispongo de total flexibilidad para viajar.
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Consejero DelegadoWeilai ChinaColombia -
Consejero DelegadoWeilai China Jan 2022 - PresentBogota, D.C., Capital District, Colombia -
General ManagerLa Despensa Chiguana Oct 2021 - Mar 2022Choachí, Cundinamarca, Colombia
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Coordinadora GeneralInstituto Confucio - U Jorge Tadeo Lozano Aug 2015 - Mar 2022Bogota, ColombiaEl Instituto Confucio es una alianza entre la Universidad Jorge Tadeo Lozano y HANBAN que depènde del Ministerio de Educación de China. Nuestra misión es fomentar y promocionar la cultura china dentro de la sociedad colombiana.- Diseño de estrategias de posicionamiento del Instituto- Diseño y desarrollo de estrategias para promocionar clases de mandarin- Diseño, organización y desarrollo de eventos culturales - Promoción y organización de viajes académicos a China- Promoción de becas de estudio en China- Establecimiento de alianzas- Relaciones Públicas
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Directora De Marketing Y ComercialConfidencial Colombia.Com Jul 2013 - Jul 2015Bogota, ColombiaDiseño, gestión y desarrollo de estrategias de marketing y comerciales para promover el medio digital• Creación del departamento (herramientas, procedimientos, formación de personal)• Diseño de estrategias de posicionamiento de marca y penetración de mercado• Creación y desarrollo de estrategia en redes sociales• Seguimiento y análisis de métricas • Comercialización y gestión de publicidad• Establecimiento de alianzas
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ParticipantEu-China Managers Exchange And Training Programme Feb 2008 - Feb 2014Beijing, China -
Founding Partner / General ManagerStudy Key China Sep 2009 - Dec 2013Madrid Area, Spain / Beijing, ChinaThe aim of the company is to promote courses in China among the Spanish and Latin American markets, as well as relocation services to guarantee a comfortable stay for the clients. Also to offer consultancy services to Universities and other educational institutions that are interested in the market of Chinese students.Currently, the management of the company is in charge of other business partners. -
General ManagerMarkey Consultants Mar 2009 - Feb 2013Marketing and Communications consultancy, specialized in small and medium size companies within Spain, Latinamerica and China -
Marketing ManagerUnion De Creditos Inmobiliarios Feb 2002 - Feb 2008Madrid, SpainDesign and development of marketing strategies for mortgage financial products commercialized through Real State Agents• Annual and short term incentive programs • Organization of trade shows and sector meetings • Market research and analysis • Public Relations• Advertisement
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Airlines Account ExecutiveCm Equipo Oct 2000 - Jan 2002Madrid, SpainDesign and development of communication and PR campaigns to support different companies, such as: Lufthansa, British Midland y AirPlus• Press releases and press conferences• Follow up and analysis of the companies presence in the national media• Communication and PR strategies to support marketing strategies
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Team Manager – Documentation DepartmentCredit Suisse First Boston Mar 1999 - Jan 2000London, United KingdomInternship during Master in Marketing• Design and production of presentations and documents for other departments within the bank• Management of a team of five people• Training of the team -
Marketing ManagerGrupo Santillana Sep 1994 - Sep 1998Bogota, ColombiaDesign and development of marketing strategies for three divisions: text books, Learning English books and literature books• Creation of annual marketing plans• Marketing research and analysis• Training of the Sales Department• Advertisement• Trade shows and exhibitions• Public Relations with Media and Government Education Affairs -
Communications ManagerInterexpo S.A Jun 1992 - Sep 1994Bogota, ColombiaDesign and management of internal communications• Recruitment and training of personnel • Creation of Functions and Procedures Manual• Corporate marketing tools• Public Relations
Martha Ferro Mendieta Education Details
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Social Communications (Media And Journalism) -
Marketing -
Mandarin And How To Do Business In China -
Instituto De Fomento Empresarial - Chamber Of Commerce Of MadridBusiness Administration
Frequently Asked Questions about Martha Ferro Mendieta
What company does Martha Ferro Mendieta work for?
Martha Ferro Mendieta works for Weilai China
What is Martha Ferro Mendieta's role at the current company?
Martha Ferro Mendieta's current role is Consejero Delegado.
What schools did Martha Ferro Mendieta attend?
Martha Ferro Mendieta attended Pontificia Universidad Javeriana, City University (Gb), University Of International Business And Economics, Instituto De Fomento Empresarial - Chamber Of Commerce Of Madrid.
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