Martha Guzman-Hurtado Email and Phone Number

Serve as the Lead Information Officer for the Fontana Police Department and advise the Chief of Police on all media issues affecting the department.Manage and monitor all digital media platforms for the department. Plan, develop and execute effective communication strategies and public awareness campaigns. Prepare and update Police and City news releases.Disseminate news to the press, radio, and television through written releases, personal interviews, and/or press conferences in both English and Spanish.Assist in the preparation of reports or informational publications about the PoliceDepartment and other City Departments, including researching, writing, and coordinating the photography, lay out, and printing.Prepare written statements and speeches for members of the department’s Executive Staff; inspects and corrects written work produced by the department staff prior to dissemination to the media.Coordinates special events, press conferences and tours.Assist in the coordination of city-wide marketing, advertising and promotional programs.

Responsible for establishing media relationships and developing communication strategy for a variety of City Departments. Oversee the International Relations Program with our Sister Cities in San Luis Rio Colorado and Mexicali, Mexico. Host and produce City News Programs, "Yuma Le Informa" and "Yuma 411." Coordinate media campaigns for a variety of City programs.

Planned, developed and executed effective marketing campaigns for clients based on needs assessment.Provided clients with creative marketing strategies to increase top of mind awareness. Customized short-term and long-term strategies for each client to increase market share.

In charge of daily news editorial meetings. Organized news coverage and guided staff in achieving their objectives. Managed and monitored news coverage, approved scripts and offered staff feedback on a daily basis. Worked with News Director on planning and executing objectives for the news department. Researched, wrote and assisted producers with newscasts.Attended meetings with community stakeholders and acted as emcee and host for many charity events.