Martha Hidalgo Email & Phone Number

Working in an interim volunteer role overseeing the supplemental food program for seniors with Fountain of Life, a key food partner agency for Feeding South Florida. Serve as liaison between the partner agency, Feeding South Florida, volunteers and older adults, providing high levels of service. This includes ensuring compliance for new applicants, maintaining records in a timely and accurate manner and coordinating all aspects of the food distribution program.

Provided home care and general medical management for an aging family member to maximize health, function and well-being, as well as to assist during the COVID-19 pandemic. Coordinated health care, assisted with doctor visits and medications, served as a liaison with insurance companies to ensure quality care and coverage, assisted with daily living activities, and provided transportation.

Managed sales for the food and beverage industry for accounts throughout the U.S. and Canada. Held direct accountability for leading and growing new and existing business developing the product mix, placement, pricing, and promotional strategies. A highly visible and collaborative role with responsibility for effectively developing, managing, and communicating the category plan, as well as maintaining and developing new accounts.Key Account Management Initiatives ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✔Generated new leads and profitable business opportunities.✔Developed and implemented functional account plans to meet company business objectives. ✔Provided customers with product samples, technical information, and recommendations based on their needs and interests.✔Negotiated and executed sales contracts for major food and beverage companies.✔Led marketing activities for industry conferences including AFFI, Natural Products Expo West, SIAL, and IFT.✔Drove changes and innovation by continuously seeking and implementing value-added and customer-centric innovative solutions.Select Accomplishments▬▬▬▬▬▬▬▬▬▬▬ ✔Generated new revenue growth by developing, aligning, and translating overall business objectives into long-/medium-term performance targets, goals and account plans. Increased overall sales by 26%.✔Increased sales to a strategic customer in the frozen food industry by 343%. ✔Nearly doubled sales for frozen fruit from $3.5MM to $6.7MM.✔Collaborated with Product Line and Marketing to anticipate, identify, and assess emerging industry trends, business opportunities, and potential value creation which led to an increase in sales of cold press juice of 241%. ✔Select clients included Pepsi, Beechnut, Hain Celestial, Bolthouse, Suja, Country Pure Farms, Agrana, Materne, and Lassonde.

Promoted for outstanding performance to lead, mentor and motivate a commercial team of five through a disciplined coaching process to build a high performing sales team. Directed sales and export operations for the Central American and Caribbean region for the Feed and Food division in a market representing 7MM metric tons. Monitored and analyzed financial and non-financial metrics of defined product lines, including budgets, product margins and credit risk. Managed P&L of $3MM-$5MM and customer credit lines up to $10MM.✔Partnered with product line and marketing teams to consolidate customer and market insights, competitor intelligence and market trends into customer focus portfolio development and account plans. ✔Influenced and collaborated with senior members of the sales teams and cross-functional leadership to enable increased profits through resource allocation across the portfolio within the product line. ✔Researched and capitalized on global trends, current markets and customer drivers to identify value-added products and services. ✔Worked closely with U.S. suppliers for value-added ingredients to provide complete solutions for customer feed formulation needs.✔Cultivated and developed excellent relationships with customers penetrating their organizations at multiple levels that led to competitive sales and market share advantages. Through these relationships, obtained an 80% market share with our strategic customers in Panama.✔Consistently exceeded yearly target by 20-35%.

Promoted to work with large customer accounts in Central America and the Caribbean working directly with owners and C-level management. Spearheaded the growth of the existing base of customers and capitalized on tactical selling opportunities. Emphasis on long-term relationships selling Cargill’s value proposition and strategically positioning the company’s product portfolio.✔Created and implemented strategic customer account plans. Assisted in preparing budgets, conducting market analyses, business strategy, and P&L management for customer accounts.✔Worked with the credit department to set up new customers and manage credit lines for existing customers.✔Partnered with Trade Structured Financing and Risk Management divisions to mitigate risk as well as access risk management instruments for customers.✔Turned customer and market insights into customer solutions that created distinctive value to our business. Became a recognized Partner of Choice which was key in capturing 67% market share in Honduras.✔After the acquisition of two poultry operations in Costa Rica and Nicaragua, leveraged the operations to increase the volume and profitability of our third-party customers by 40%.✔Consistently a top performer, meeting and exceeding monthly sales goals.

Marketed feed grains products to key accounts in the Latin American region, accountable for growth of the consumer product portfolio and providing logistical support for all client orders. Coordinated all aspects of customer care from sales quote and order placement with customer service to shipment while anticipating and managing any issues that arose.✔Instrumental in establishing new offices in the Dominican Republic and Costa Rica, as well as building a sustainable program with new teams.✔Partnered with the logistics department to negotiate long-term freight contracts to position Cargill in a highly competitive market generating a profit of $600,000.✔Negotiated supply agreements with key customers representing 40% of the Feed Grains/Proteins budget.✔Collaborated with export elevator, operations and logistics departments to ensure timely shipments.✔Also served as a Sales Manager, based in Peru for the Feed Grains/Proteins division responsible for developing and implementing a tactical strategy for the region.