Martha Josephson Email & Phone Number

Madison, Wisconsin, United States

Madison, Wisconsin

Madison, Wisconsin

Madison Area, Wisconsin

• Led the strategic direction for nightly shifts by making data driven decisions to successfully increase overall dollars and pledges from $2.746 million and 12,370 pledges in 2015 to $2.846 million and 14,190 pledges in 2016• Hired, trained, and mentored a staff of 90 students, and reconstructed the hiring model and revamped training and motivation processes leading to an increase in staff retention from 60% in Fall 2014 to 72% in Fall 2015• Coordinated and executed phone efforts for broader multi-tactic integrated marketing and advancement campaigns by refining forecasting documents and analyzing statistics to set projections and recommendations• Prepared reports and presentations for the advancement and marketing teams informing them of campaign outcomes, and managed questions, correspondence, and research generated by the phone program• Improved the acquisition of new donors from 4.22% in Fall 2014 to 15.35% in Fall 2015• Established creative direction for the rebrand of Telefund to Badger Call that improved recruitment methods and led to an increase of 50% more applicants from the previous year• Strengthened internal promotion processes by clearly defining roles, improving interview questions, and cultivating students to become student supervisors, who became self-sufficient under my leadership• Oversaw the first phone sales effort to aid in the reacquisition and acquisition of alumni association memberships• Improved calling efficiency by initiating and conducting testing and analysis of a self-developed Voice Over Internet Protocol (VOIP) simulated test leading to the board approval and implementation of VOIP

• Recruited, hired, trained, managed, and motivated a staff of 30+ student callers at short-term and long-term annual giving programs for five diverse institutions while maintaining positive relationships with clients• Increased overall dollars at Central College by 84% and at Olivet Nazarene University by 19.5% and increased the average pledge at the University of Wisconsin-Whitewater by 27.5%• Analyzed program data to identify trends used to formulate fundraising strategies and created innovative and detailed Excel documents to aid in the reporting process• Solicited and obtained $10,000+ donations from leadership ($1,000+) prospects• Served as a Peer Mentor for a group of five Program Center Managers• Promoted to PCM Trainer who was responsible for the training of newly hired Program Center Managers

Madison, Wisconsin Area

• Demonstrated strong interpersonal and communication skills• Trained and mentored the calling staff as a Caller Mentor• Proposed motivational strategies adopted by management to promote a positive work experience for co-workers• Raised $231,514 for the benefit of the University of Wisconsin-Madison

Madison, Wisconsin Area

• Recorded, analyzed data, and created reports• Produced solvents, extracted muscle fibers, created slides, and ran assays