Martha Kirkby Email & Phone Number

Birmingham, England, United Kingdom

Birmingham, England, United Kingdom

Project manage and execute multi-channel marketing plans for range reviews, bringing new products and propositions to market effectively, routed in customer and market insight.Collaborate closely with the category team to understand their products, services and suppliers.Develop and deliver briefs to all channels, working cross functionally day to day with in-store space, merchandising and POS, digital, social, CRM, paid media, PR and content teams, as well as external agencies.Manage the partnerships and annual marketing plans for Halfords' BTCC and Caterham Motorsports sponsorships.

London, United Kingdom

• Accountable for building brand reputation and growing sales for Berghaus in the German market• Reviewed and analysed the market, planned, and implemented marketing and pay per click budgets and promotional activities whilst tracking key sales and marketing metrics• Supported maintenance and improvement of our product catalogue on site, including visual assets, text, and product information to make our products more shoppable on Amazon, also using Amazon Vendor Central

• Shopper Design Exec for the Speedo International brand• Managed the in-store trial and analysed the impact and feasibility of new innovative goggle AR technology • Worked with external agencies on multiple projects, including an international online visual merchandising platform, toolkits and handbooks with in-store and digital assets and visual merchandising recommendations • Involved in shopper psychology workshops and insight projects to understand shopper behaviour across different markets and channels• Raised purchase orders and managed project budgets

• Worked across brands Canterbury of NZ and Mitre • Collaborated with brand teams, ambassadors, and partners to create and organise marketing campaigns, assets, and activations e.g. Rugby World Cup kit reveals for England and Ireland• Communicated and built relationships with external organisations e.g. RFU, IRFU, The FA, SPFL and PR agencies• Liaised with key stakeholders to ensure the smooth running of player appearances and photo shoots• Developed a new ticket request system to create a more efficient distribution and effective use of our complimentary tickets from sponsored teams and clubs• Proactively used internal comms to engage employees in sports marketing activities and updates

Loughborough

• Promote, market and advise students on campus about employment opportunities Enterprise offer via different mediums including social media, workshops, careers fairs and creating events.• Worked independently and also as part of a team to produce innovative experiences to communicate prospects in a competitive and target driven environment whilst completing my degree.

Didcot

• Completed my placement year of my degree at Enterprise Rent a Car.• Within 9 months successfully finished the management trainee graduate programme. • Vital member in day to day running of the branch including logistical and operational planning. • Made quick, reactive decisions and had to be flexible in a dynamic and fast paced environment.• Supported the development and growth of the business by actively analysing branch profitability, customer service and marketing strategies with accountability for individual areas. • Developed my communiation skills in a heavily customer service orientated business.• Reached challenging sales goals whilst enjoying the competitive element. • Assisted in training two new trainees advancing my leadership and managerial skills.

White Horse Tennis And Leisure Centre

• Team member working on front of house, as primary representative of the centre.• Required to achieve effective solutions to diverse problems. • Used a range of computer programs effectively as well as taking phone calls from and speaking to the general public, demonstrating I.T competency and development of communication skills.

Bsc Sport Science With Management, First Class

Activities and Societies: AU handball team, Loughborough Coach and Volunteer Academy, Programme Representative

3 A Levels (Aab) And 12 Gcse'S (A*-A)

Activities and Societies: Reading Buddy scheme, Language Leaders, Sports Leaders, Trampolining Club, School Netball Team, Netball Player.