• Plan, develop, and implement SEM strategies.• Regularly perform thorough keywords research.• Monitor / Identify key SEM KPIs.• Prepare and present reports regularly.• Identify the company’s buyer persona to better target identified audiences.• Pinpoint deficiencies and implement solutions in a timely manner.• Suggest improvements for process and productivity optimization.

• Monitoring active SEM campaigns• Trafficking new campaigns, ads, and keywords• Optimizing budget pacing, bids and bidding strategies• Pulling data from multiple systems to create PPT and Excel reports• Identifying opportunities or insights during ongoing accounts from Engine systems and reports• Creating and updating keywords lists, ad copy, and ad extensions• Providing insights and analysis and suggesting updates/optimizations to improve performanceGoogle Ads Certification: Search and SA360

● Mentoring and training employees● Keeping staff motivated● Implementing business strategies to increase sales● Recruiting, interviewing, hiring and coaching● Managing the execution of product promotions● Enforcing quality customer service● Maintaining and improving company standards

● Took on sole ownership of a women’s fashion boutique and revamped it in order to develop an identity and ensure maximum growth of the business● Buying product and building professional relations with wholesalers● Hiring and training retail employees/key holders● Keeping up-to-date with current fashion trends● Developing and maintaining a brand image using a website and social media accounts● Bookkeeping and accounting for every aspect of the business● Receiving stock shipments and merchandising inventory