Martha Mcgee Email & Phone Number

Player/coach leading a great team responsible for the global marketing of the barcode scanner and RFID portfolios.

Houston, Texas Area

• Executed global 360-degree marketing campaign for SMB products across the HP portfolio including digital, web, channel and customer activation.
• Created pan-HP content strategy and deliverables for a leading-edge security campaign.
• Identified areas of focus including hp.com, channel partner websites, internal content development processes and asset development.
• Developed internal processes to develop customer stories and showcase unique implementation of HP products and solutions.

Houston, Texas Area

• Implemented consistent strategy for local-market adaptation of Americas marketing campaigns. Streamlined process with Omnicom agency resulting in an average decreased cost YoY.
• Deployed a tool and end-to-end process across Latin America and North America designed to let partners create co-branded marketing materials for broader market coverage and leveraged brand recognition.

Houston, Texas Area

• Leading a team of writers, developed strategic messaging that was targeted to the customer and more relevant to the buying cycle. Supported the launch of over 300 new product introductions annually for technology.
• Streamlined the messaging development process and delivered messaging in time for region needs in order to increase messaging and brand consistency.
• Assessed messaging usage and effectiveness in a variety of end-user deliverables including hp.com, sales presentations and retail point of sale, resulting in a consistent message across the buyer’s journey.
• Ensured digital content for hp.com and microsites was consistent with the strategy and messaging provided for products and product categories.
• Evaluated messaging agencies and made recommendations to senior management based on creative ability and cost efficiencies.
• Developed new messaging agency relationships and managed a multi-million dollar budget while analyzing the development process for cost savings optimization.

Houston, TX

• Developed and implemented messaging and marketing collateral for the consumer, SMB and enterprise products, services, and software and solutions markets.
• Managed staff that created SEM- and SEO-optimized web messaging and microsite content, including contract, budget and resource planning.
• Maintained ongoing communication of new processes, organizational changes and relevant project updates for global customers.
• Planned and developed marketing collateral, photography, and product demos.
• Implemented improved tracking of deliverables and available assets with an internal tracking matrix and weekly communication cycle resulting in improved on-time delivery of marketing assets in one development cycle.
• Managed printing processes and volumes and maintained digital content management systems (Concentra and Product Bulletin).

Houston, Texas

• Participated in developing and implementing strategies to reduce the print volume for commercial documentation and transition to a modular online documentation strategy. Estimated 70 percent savings in development.
• Managed and developed end-user documentation for commercial desktop customers including user guides, maintenance and service guides, and software manuals.
• Produced print and online document deliverables and managed localization for up to 33 languages.

Ma, Human Sciences

Ba, English Literature