Martha Olsen

Martha Olsen Email and Phone Number

Principal, The Leap Group @ The Leap Group
Martha Olsen's Location
San Anselmo, California, United States, United States
Martha Olsen's Contact Details

Martha Olsen work email

Martha Olsen personal email

n/a
About Martha Olsen

I’m a story builder, content creator, and go-to-market strategist for technology companies. I believe that the best path to winning the hearts and minds of customers is through a strategic narrative that is clear, honest, and relevant.For more than 25 years, I’ve enabled product teams to focus on the right target audiences, create customer-centric positioning and messaging, and accelerate pipeline. Through my work with technology innovators, I have honed the ability to listen deeply, learn quickly, and turn complexity into clarity.Expertise: Positioning, messaging, content marketing, sales enablement, marketing communications, campaign management, partner marketing, digital marketing, field marketing, presentations, and sales tools.Recent clients include: PayPal, SAP, Intermedia, Deloitte Digital, Jitterbit, Mitek, Socialcast, Autodesk.

Martha Olsen's Current Company Details
The Leap Group

The Leap Group

View
Principal, The Leap Group
Martha Olsen Work Experience Details
  • The Leap Group
    Principal
    The Leap Group Apr 1997 - Present
    Us
    Story builder, content creator, and go-to-market strategist for both emerging and established high technology companies. Recent clients include:PayPal, SAP, Ticketmaster, Socialcast, Autodesk, and Deloitte Digital. Positioning and messaging - Communicate product capabilities and value propositions clearly and accurately to simplify the work of cross-functional teams in creating external-facing content and promotions.Content creation - Quickly find the essence of the story and write a wide range of highly readable content including sales presentations, solution briefs, FAQs, and case studies.Launch management - Develop go-to-market plans, key messages, and core content that make cross-functional launch teams more focused and effective.
    View
  • Sybase, Inc.
    Director Of Field Marketing
    Sybase, Inc. Jul 1996 - Apr 1997
    Directed team of 30 professionals and annual budget of $6 million to generate 80% of the leads to the US sales force. Developed and deliver all field-based marketing programs including advertising, public relations, events, direct marketing programs, seminars, brochures, promotions and sales communications for Enterprise product divisions and industry-focused business units.Our collaborative marketing planning process resulted in integrated and cost-effective marketing programs and was designated as "best practice" by senior management..1996 Sybase Outstanding Achievement Award.
  • Sybase, Inc.
    Industry Marketing Group Manager
    Sybase, Inc. Apr 1993 - Jul 1996
    Created Sybase's first industry-focused marketing team that succeeded in driving company-wide transition from technology vendor to solutions provider, helping to drive rapid revenue growth in targeted industries. Built team of four industry marketing managers to drive all aspects of integrated, cross-company marketing initiatives in seven target industries. Q3 Marketing Quality Award, 1995.
  • Tandem
    Marketing Manager
    Tandem Oct 1991 - Apr 1993
    Launched new direct marketing function for the US sales force. Built and trained a team of 4 full-time program managers.Launched 14 direct marketing campaigns and contributed $3 million in qualified sales leads to the direct sales force in an 8-month period. Revenue Enhancement Award, 1992.
  • Tandem Computers
    Account Manager
    Tandem Computers Jun 1988 - Sep 1991
    Responsible for account relationships and incremental revenue in several Fortune 100 Tandem accounts in the San Francisco Bay Area.

Martha Olsen Skills

Lead Generation Product Marketing Management Positioning Strategy Messaging Integrated Marketing Enterprise Software Marketing Direct Marketing Multi Channel Marketing Collateral Marketing Strategy Strategic Partnerships Selling Skills Program Management B2b Marketing Online Marketing Web Marketing Competitive Analysis Executive Management Campaigns Sales Advertising Demand Generation Crm Budgets Branding And Identity Affiliate Marketing Public Relations Recruiting B2b Email Marketing

Martha Olsen Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    Marketing And Strategic Planning
  • Pepperdine University
    Pepperdine University
    Psychology And Sociology

Frequently Asked Questions about Martha Olsen

What company does Martha Olsen work for?

Martha Olsen works for The Leap Group

What is Martha Olsen's role at the current company?

Martha Olsen's current role is Principal, The Leap Group.

What is Martha Olsen's email address?

Martha Olsen's email address is ma****@****oup.com

What is Martha Olsen's direct phone number?

Martha Olsen's direct phone number is +141545*****

What schools did Martha Olsen attend?

Martha Olsen attended University Of California, Berkeley, Pepperdine University.

What skills is Martha Olsen known for?

Martha Olsen has skills like Lead Generation, Product Marketing, Management, Positioning, Strategy, Messaging, Integrated Marketing, Enterprise Software, Marketing, Direct Marketing, Multi Channel Marketing, Collateral.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.