I love connecting with people. As an experienced sales leader, I am passionate about forging partnerships, directing teams, and, driving revenue across the media and advertising industry. Beyond my professional experience, being a mom, an athlete, and one of 10 children has fostered empathy, grit, and a serious amount of collaboration. I have leveraged my expertise in digital and linear advertising sales and experiential marketing to manage teams focused on using data to grow both brand awareness and performance. In my experience, I have unlocked innovative marketing and advertising opportunities for both clients and agency decision-makers across all platforms and properties including CBS, CBS Sports, Paramount+, Pluto, MTV, VH1, Comedy Central, Paramount, Logo, Smithsonian, POP, Nickelodeon, TVLand, CMT, NAN, TeenNick, NickToons and Nick Jr. I utilized my industry knowledge and client relationships to help kickstart and lead new sales efforts for both established and emerging networks across the Paramount portfolio. I strive to be a collaborative partner and engaging leader where I align stakeholders to facilitate stellar results.As a former college lacrosse player, I am passionate about and continue to promote the game. I coached both my daughter’s recreational lacrosse teams and was a board member for our youth lacrosse program. I continue to remain active with endurance hiking, skiing, tennis, golf, and pickleball.My foundational experience includes roles at MTV Networks, where I was the Director of Sales for MTV2. With the launch of MTV2, I was charged with the go-to-market strategy to generate incremental revenue. For 3 years, we exceeded our targets and grew revenue over 30%. I was challenged to collaborate with the existing sales team and hire specialty sellers. I gained this role by being a stellar account executive who consistently over-delivered revenue goals and client expectations. My career in advertising began in national broadcast investment at DMB&B which was later acquired by Publicis.
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Senior AdvisorAudynsBedford Hills, Ny, Us -
Advisory Board MemberEvergreen TradingBedford Hills, Ny, Us -
Former Svp, Agency Head At Paramount AdvertisingParamount Nov 2022 - May 2024New York, New York, United StatesOversaw the Paramount relationship for the largest media holding company, their respective agencies and, the corresponding client roster. - Directed a dynamic 45-member sales team across portfolio of broadcast, cable, digital, data, and influencer. - Established and maintained C-suite relationships with top advertisers and agency leaders. - Collaborated with agency and client partners to uncover a vibrant pipeline of strategic opportunities designed to drive revenue, increase ROI and ROAS. -
Svp, Convergent SalesViacomcbs Jan 2020 - Nov 2022Greater New York City AreaProvided a consultative sales approach, leveraging technological innovations to educate all levels of clients inclusive of influencer, branded programming, data and programmatic sales. Oversaw $400M in revenue across ViacomCBS Cable Properties. Supervised a multi-disciplined 25-member sales team. - Collaborated with broadcast and digital counterparts on revenue opportunities for clients. - Recognized as the top-producing advanced advertising sales team within the division. -
Senior Vice President, Partner SolutionsViacom May 2015 - Jan 2020New York, NyControlled $350M in Linear and Digital revenue for MTV, MTV2, mtvU, VH1, LOGO, Comedy Central, Spike, TV Land, CMT, Nickelodeon, and Nick @ Nite. Directed a versatile 22-member sales team. - Executed a cross-divisional strategy allowing Viacom to go to the entire media market as one product solution. - Championed digital and audience-targeting sales to “follow the audience” into linear addressable, streaming, digital, and mobile-first advertising with high ROI and ROAS. - Adopted and packaged new products like PlutoTV to drive brand incrementality and an additional $5M in revenue. - Generated $10M in new revenue by signing the company’s first-ever advanced audience deal, the culmination of years of research and customized scenarios to demonstrate potential ROI and ROAS. -
Senior Vice President, Music Group, Brand SalesViacom Jan 2014 - Apr 2015New YorkCreated Go-to-Market sales opportunities for MTV, MTV2, mtvU, and VH1. Liaised between network presidents and head of advertising sales. Supervised a team of 7. - Collaborated with integrated marketing teams on presentations and decks for sales teams. - Directed sales and integrated marketing for major events like the Video Music Awards and MTV Movie Awards. -
Vice President, Mtv Music Group - Mtv, Mtv2, Mtvu, Vh1, Vh1 Classic And PalladiaMtv Networks Jul 2005 - Jan 2014New York City Metropolitan AreaEnabled $200M in revenue for MTV, MTV2, mtvU, VH1, VH1 Classic, and LOGO. Directed a team of 5 Directors, Account Executives, and Sales Service Executives. - Negotiated upfront deals for Carat, Initiative, UM, Horizon, W&K, and Optimedia. - Generated $5M in new business annually. - Promoted coordination within the cable portfolio to craft cross network client partnerships.
Martha Riley Education Details
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History -
Theological Transformation Through The Ages
Frequently Asked Questions about Martha Riley
What company does Martha Riley work for?
Martha Riley works for Audyns
What is Martha Riley's role at the current company?
Martha Riley's current role is Senior Advisor.
What schools did Martha Riley attend?
Martha Riley attended College Of The Holy Cross, Richmond, The American International University In London.
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Martha Riley
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