For more than 30 years, Grupo IDM has collaborated with the best companies in Mexico to better understand their market, their customers and consumers, and what they think of their brands, products and services. Our research models are an integration of knowledge, experience, talent and technology, applied to build deep understanding and solutions. At Grupo IDM we believe that integrating knowledge with experience and strategic sense contributes to the construction of high-impact growth plans.I am responsible for the strategic area and development of models and methodologies to world-class clients.

Carry out market research and consulting projects in business development and customer service for different companies.Lead moderation, coordination, analysis and presentation of qualitative studies, applying various strategic methodologies, managing Customers’ objectives and expectations.

Headed strategic and operational department for designing the most suitable market research for each client according to their defined “S” and expectations.

Led all development efforts of a full Market Research department. Responsible for designing and implementing of research and intelligence program for the OTC brands. (Analgesic, Antacid, Antifungal, Nutritional and Cold remedies)

Responsible for implementing an internal research department, coordinating efforts for designing, field, process, analysis and reporting.

Led external research studies design, field coordination, analysis, report and customer service.