Martha Sanchez is a regional sales and training professional with a background in beauty and cosmetics. Her expertise ranges from the luxury makeup/skincare market to the organic and natural market including health, beauty and the CPG industry. She has been in territory sales, training and business development since 2006 and is also a professional makeup artist. Ms Sanchez earned a Bachelor of Arts Degree from the University of California, Los Angeles in English Literature with a concentration in Creative Writing: Poetry. She earned an additional certificate of completion for international studies at Korea University, Seoul, Korea. She went on to successfully complete a Masters Program Diploma from Cinema Makeup School where she graduated top of her class. While employed at L’Oreal USA, she was awarded the Star Area Sales Manager Award for highest regional sales performance nationwide. She was also recognized as a key contributor to national marketing roll-out campaigns while a national trainer, also for L’Oreal USA. In the natural health/beauty and CPG industry, she has been continuously recognized and sought after for her successful results on a territory level. Martha Sanchez is currently earning a professional certificate in Marketing and Digital Marketing. She lives in Santa Ana, CA
Freelance Make-Up, Hair, Sfx And Prosthetics
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Professional Makeup ArtistFreelance Make-Up, Hair, Sfx And Prosthetics Jan 2012 - PresentUnited StatesProfessional set etiquette, diligence with details, advance working knowledge of script breakdown, punctual, professional and passionate about supporting the end goal of production. Experienced, comfortable and confident with celebrity status talent. Makeup Artist for TV, Film, Theatre, Print, Runway, Fashion, Editorial, Commercial, SFX, Bridal, All occasions
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Professional Makeup ArtistGabriel Cosmetics Inc. Jun 2014 - Mar 2021Orange County, California AreaSales and national events makeup artist for Gabriel Cosmetics. Represent Gabriel across the natural market channel within retailers such as Mother’s Market, Whole Foods, Sprouts. Attend national and regional events such as Natural Products Expo. Maintain an efficient call cycle, educate on brand, be an in store brand ambassador, conduct makeup applications on site, strengthen relationships and increase brand loyalty across all doors, provide market feedback to Sales Representative. -
Manager Of Consumer Engagement (Digital Marketing)Quest Nutrition Feb 2017 - Apr 2019Greater Los Angeles Area• Manage and direct the Consumer Engagement Department (Create a culture of engagement, provide tools for success, manage daily department operations) consisting of an international, a domestic remote and in-house corporate team• Hire, train and retain best talent, ensure execution of highest level of Customer Satisfaction• Handle and resolve highest level of escalated issues (i.e. legal, quality, consumer and accounting) • Analyze and provide qualitative and quantitative… Show more • Manage and direct the Consumer Engagement Department (Create a culture of engagement, provide tools for success, manage daily department operations) consisting of an international, a domestic remote and in-house corporate team• Hire, train and retain best talent, ensure execution of highest level of Customer Satisfaction• Handle and resolve highest level of escalated issues (i.e. legal, quality, consumer and accounting) • Analyze and provide qualitative and quantitative customer insight to Operations, Marketing, Sales, IT and Finance. • Develop kpis and reporting systems to provide monthly insights and represent the voice of the consumer • Provide competition intelligence by identifying business strategic opportunities, getting information on competitors, product performance and providing new customer service trends or new technologies to improve the customer experience• Promote Inter-departmental collaboration, support and promote other department initiatives. Champion a “Service Culture” throughout the company• Pursue operations excellence to provide seamless experience through website, social media and call center• Overseeing company website’s E-commerce business channel, update website inventory needs• Response and monitor social media needs for consumer responses Show less -
Consumer Marketing ManagerQuest Nutrition Feb 2017 - Apr 2019El Segundo, CaliforniaSupervise a team in a fast paced call center, handle escalated issues, create training material for new hires, train on the fly, Work side by side with director of customer service. -
Regional Field Sales MarketingCpg Mar 2013 - Feb 2017Orange County, California Area• Sales and field marketing for broker, New Connections Marketing Group representing lines such Seaweed & Bath Company, Sibu, Jeffery James, Ener-C, Tera’s Whey Protein • Sales and field marketing for boker, West Coast Natural Sales representing companies such as Saavy, and eBoostExceed sales goals for all brands and provide regular sales recap reports, results and forecast. Provide market feedback to corporate teams. Otimize strategy and positioning of marketing and sales… Show more • Sales and field marketing for broker, New Connections Marketing Group representing lines such Seaweed & Bath Company, Sibu, Jeffery James, Ener-C, Tera’s Whey Protein • Sales and field marketing for boker, West Coast Natural Sales representing companies such as Saavy, and eBoostExceed sales goals for all brands and provide regular sales recap reports, results and forecast. Provide market feedback to corporate teams. Otimize strategy and positioning of marketing and sales initiatives. Attend trade shows and industry conventions. Negotiate product line placement and sku expansion on a store by store basis. Build relationship and brand loyalty with stores at multi-level positions: Store Managers, Team Leaders, Sales Associate, Buyer. Maintain an organized, efficient and proactive call cycle and schedule. Show less
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Territory Sales RepresentativeGeneral Mills Jan 2015 - Jan 2017Orange County, California AreaTerritory Marketing/Business Sales Representative for Larabar, General MillsSales and field marketing/merchandizing for the natural food market industry. Carry out sales demos as needed. Negotiate shelf space for Larabar, promote product within team leads and store staff. Conduct product training as needed. Submit recap sales sheets, maintain a very efficient call cycle. Maintain stock levels and supply orders to successfully rollout marketing campaigns. -
Sales RepresentativeBabo Botanicals Jan 2014 - Jan 2016Orange County, California AreaBuild and maintain business revenue and relationships within natural market channels for retailers: Pharmaca, Whole Foods, Mother’s Market and independent natural retailers across Orange County. Negotiate product placement, increase brand visibility per store, increase both base and incremental sales according to marketing strategy, maintain an efficient call cycle and submit sales and store recap reports. Demo product during call cycle. -
Territory Sales RepresentativeDale Audrey Oral Care Sep 2013 - Jan 2016Orange County, California AreaSales and field marketing: Attend trade shows and industry conventions. Negotiate product line placement and sku expansion on a store by store basis. Build relationship and brand loyalty with stores at multi-level positions: Store Managers, Team Leaders, Sales Associate, Buyer. Maintain an organized, efficient and proactive call cycle and schedule. Negotiate product visibility and merchandising, increase purchase order buy ins by selling the value and long term benefits of products in store.
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Area Sales ManagerL'Oréal Sep 2006 - Dec 2011CaliforniaSurpass territory (Southern California, Nevada and New Mexico) sales revenue goals. Guide the growth and development of sales associates; train, motivate and develop a team of beauty advisors and pharmacists to gain brand loyalty and increase sales revenue across several distribution points.• Consistent double digit growth with sales results surpassing 2.5 millions• Introduce and rollout a new category into the drugstore market and maintain category captain status• Consistently… Show more Surpass territory (Southern California, Nevada and New Mexico) sales revenue goals. Guide the growth and development of sales associates; train, motivate and develop a team of beauty advisors and pharmacists to gain brand loyalty and increase sales revenue across several distribution points.• Consistent double digit growth with sales results surpassing 2.5 millions• Introduce and rollout a new category into the drugstore market and maintain category captain status• Consistently dominated 1st place in over 95% of nationwide revenue sales & events • Proven track record earning several sales, leadership and entrepreneurial awards including Star Area Sales Manager Show less -
National Training ManagerL'Oréal Sep 2006 - Dec 2011Orange County, California AreaNational Trainer Asst, L’Oréal USA, Dermatological Division: Vichy Laboratoires and DermablendSupport the rollout of a new beauty category into the US while maintaining close relationships with international teams. Establish myself as category contact.. Train and develop over 100 beauty advisors on a national level with a concentration on the West Coast (California, Arizona, Nevada) in skincare, cosmetic, and sales. Consistently support East Coast territory Sales and training needs… Show more National Trainer Asst, L’Oréal USA, Dermatological Division: Vichy Laboratoires and DermablendSupport the rollout of a new beauty category into the US while maintaining close relationships with international teams. Establish myself as category contact.. Train and develop over 100 beauty advisors on a national level with a concentration on the West Coast (California, Arizona, Nevada) in skincare, cosmetic, and sales. Consistently support East Coast territory Sales and training needs. Create and develop training materials such as training PP, manuals and in store train-by-example sales structures across CVS Pharmacy, Longs Drugs and Pharmaca. • Launched the Expert Certification and Awards Program which lead to over a 90% brand loyalty increasing sales by double digits• Created the customer/client registry card file system which increased customer retention through follow-up practices• Product trainer for our NY Corporate team Show less -
Business ManagerShiseido Americas Corporation Jan 2005 - Jan 2006Orange County, California AreaBusiness Manager: Shiseido Macy’s South Coast Plaza/Nordstrom Brea, CA Plan and strategize monthly, weekly, and daily business plans; aggressively pursued new business and aligned the sales team with promotional calendars and successful new product launch execution. Stayed on top of business industry trends and incorporated into business successes • Successfully managed Shiseido’s 3rd largest cosmetic counter in the US• Awarded Counter Manager of Month for… Show more Business Manager: Shiseido Macy’s South Coast Plaza/Nordstrom Brea, CA Plan and strategize monthly, weekly, and daily business plans; aggressively pursued new business and aligned the sales team with promotional calendars and successful new product launch execution. Stayed on top of business industry trends and incorporated into business successes • Successfully managed Shiseido’s 3rd largest cosmetic counter in the US• Awarded Counter Manager of Month for highest % over Last Year (LY) in sales, ranking number one in the cosmetic department. • Coached and developed team to consistently surpass company business goals.• Successfully maintained Shiseido’s revenue ranking in the top five percent in the US Show less -
Makeup ArtistMac Cosmetics Oct 2004 - Jan 2005Brea, CaliforniaHighest sales track record of the holiday season against counter Mac Team. Makeovers and customer care. -
Counter ManagerShiseido Apr 2004 - Oct 2004Brea, CaliforniaTemporary Manager for Shiseido Cosmetics. Stock ordering, RTVs, scheduling, problem solving, customer service, business management, promotional execution -
Beauty AdvisorBobbi Brown Cosmetics Jan 2003 - Jan 2004Orange County, California AreaBeauty Advisor: Bobby Brown Sales support, Nordstrom, Brea, CA Support Bobby Brown sales and increase customer usage and loyalty.• Increased Items Per Transaction (IPT) increasing the overall IPT of the entire counter by 10%. • Maximized sales opportunities during the season and became a key sales beauty advisor with department management recognition. • Delivered the key message of Bobby Brown and executed all applications -
Business Account RepresentativeLa Prairie Jan 2002 - Jan 2003Orange County, California AreaAccount Business Developer: La Prairie Cosmetics Niemen Marcus, Saks 5th Avenue, Los Angeles and Orange County Regions, CA • Increased front of store visibility, gaining complimentary shelf square footage due… Show more Account Business Developer: La Prairie Cosmetics Niemen Marcus, Saks 5th Avenue, Los Angeles and Orange County Regions, CA • Increased front of store visibility, gaining complimentary shelf square footage due to strategic negations with department heads • Maximized retail counter sales and maintained an efficient call cycle to fully support this high end, cosmetic company. • Gained and maintained a very loyal high end clientele. • Consistent business sales increases within territory by pulling customers, introducing the brand and demoing on every customer that walked into the fast paced cosmetic department. . Show less -
Lead ConsultantEsteé Lauder Jul 1999 - Dec 2001Santa Ana, CaliforniaBeauty Advisor of the year (Southern California), lead consultant, head of events and meetings. Top level service CRM, presale, bookings, makeovers
Martha S. Education Details
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English Literature (British And Commonwealth) -
Cinema Makeup SchoolMake-Up Artist/Specialist -
International Relations And Affairs -
Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Martha S.
What company does Martha S. work for?
Martha S. works for Freelance Make-Up, Hair, Sfx And Prosthetics
What is Martha S.'s role at the current company?
Martha S.'s current role is Regional Sales Trainer and Professional Makeup Artist.
What schools did Martha S. attend?
Martha S. attended University Of California, Los Angeles, Cinema Makeup School, Korea University, Santa Ana College.
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Martha Brettschneider, she/her(s)
Mindfulness And Ei Skill Building Through Transformational Group Programs, 1:1 Coaching, And Customized Workshops. I Talk About #Mindfulness #Emotionalintelligence #Positiveintelligence #Mentalfitness #NatureVienna, Va -
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