- Responsible for brand marketing for non-western product lines in select North American retailers, including Walmart, Target, Amazon, Dillard's, JC Penney, and Kohl's. - Build commercialization plans, leveraging consumer insights to determine go-to-market strategy for individual products or collections.- Oversee brief-writing process in order to lead development of marketing assets (imagery, video, packaging, signage) from initial concept to launch.- Partner with cross-functional teams to execute cohesive marketing campaigns that deliver against critical KPI's and build brand equity.- Lead photoshoot production in partnership with the internal Creative Director and external producers. - Manage multiple external relationships with agency partners.

- Developed and executed the seasonal content marketing strategy for Women's and Home divisions on Ralphlauren.com, as well as for the annual Pink Pony cancer awareness campaign.- Served as main digital liaison to the Ralph Lauren Agency for shoots, providing shot list direction and ownership.- Responsible for writing and delivering creative briefs to cross-functional teams, including Site Merchandising, Customer Experience, Content Release, Creative Operations, and Digital Creative.- Partner with Digital Marketing and Email teams to provide site destinations for campaigns that result in the best customer experience.- Analyzed performance of marketing content using ecommerce and sales metrics, report out on findings, and continuously apply learnings to drive engagement/conversion.- Partnered with Visual Merchandising, Merchandising Operations, and Buying teams to ensure product flows to site on time and is assorted to provide optimal linking destinations.

- Responsible for all on-site marketing and merchandising on Dillards.com for Handbags, Accessories, Lingerie, Beauty, and Home.- Use sales analysis, ecommerce metrics, and seasonal strategy to make decisions that drive revenue, improve site functionality, and enhance the customer experience.- Collaborate with internal Buying, SEO, and IT teams to insure product is published and marketed on the site in a timely manner.- Own development and implementation of the content marketing calendar.- Manage three direct reports - a graphic designer and two digital production associates (copywriters).

- Same responsibilities as above, except for the Footwear category only.- Streamlined category structure for Men's footwear.- Developed printable fit guide for Kids' footwear to improve customer experience.- Managed two direct reports - one graphic designer and one digital production associate (copywriter).

- Assisted buyer for Private Label Boys' Sportswear and later for Private Label Infant Apparel and branded Baby Gear.- Handled production samples, marketing requests, and order process.- Aided with replenishment, sales, and stock analysis.

(Formerly known as Soderquist Leadership)- Two-year grad assistantship during which I worked for a leadership development firm while pursuing my MBA. - Coordinated strategic planning programs and team building events for a variety of clients (from public to private sector).- Coordinated logistics, facilitated sessions, and contributed to the development of content for a culture onboarding program including newly hired or promoted officers of Walmart.

- Handled communication and correspondence, wrote speeches, and served as a liaison for former Baylor University President Ken Starr. - One-year position awarded to two recent graduates.

- Created a store-profiling database identifying over 150 traits (18,000 key store characteristics in total) that impact merchandising, marketing, and allocation decisions. Tool used by corporate retail team to localize strategy.

- Assisted customers with styling in the fitting rooms, operated POS system, and provided customer service using effective selling techniques.