Martha Bucci Email & Phone Number

New York City

New York, New York, United States

• Motivate, mentor and lead the Chains and Mass Channel Sales teams with responsibilities for HBG's largest accounts including Barnes & Noble, Target, Walmart, Costco, Sam's, airport, grocery and drug stores. Helped drive significant year-over-year increases for a number of key retailers including double digit growth for B&N and Target. Made 100% of our territory budget in 2023. • Liaison responsibilities for Grand Central Publishing, HBG’s largest imprint, partnering closely with the… Show more • Motivate, mentor and lead the Chains and Mass Channel Sales teams with responsibilities for HBG's largest accounts including Barnes & Noble, Target, Walmart, Costco, Sam's, airport, grocery and drug stores. Helped drive significant year-over-year increases for a number of key retailers including double digit growth for B&N and Target. Made 100% of our territory budget in 2023. • Liaison responsibilities for Grand Central Publishing, HBG’s largest imprint, partnering closely with the imprint on all aspects of publishing 300 new titles annually including those by celebrity and powerful brand authors, bestselling commercial and literary fiction as well as nonfiction across a variety of genres.• Budget responsibilities for all new titles each year from Grand Central Publishing Group. • Develop and grow critical relationships with key stakeholders and retail partners leveraging the HBG brand to optimize sales.• Formulate strategic, data-driven approaches to capitalize on retail opportunities.• Negotiate favorable partnership agreements with key Chain and Mass Channel retailers and wholesalers.• Communicate key market developments to company stakeholders, including the Executive Management Board. • Participate in brand author meetings contributing account and sales insights. • Create timely sales reports to improve decision-making and drive increased profit.• Work with HBG’s Inventory teams to manage stock, reprints and reorder releases effectively and efficiently. Show less

Greater New York City Area

• Little, Brown Sales Liaison and Director of Sales to the Chains Sales Team with responsibilities for Barnes & Noble and Books-A-Million.• Highlights included championing a customer-centric approach within my Chains team, encouraging a focus on understanding customer needs and preferences, which contributed to a 38.5% improvement in net sales the year after B&N restructured.• Partnered closely with Publishing, Marketing, Sales, Inventory and Operations on all aspects of launching and… Show more • Little, Brown Sales Liaison and Director of Sales to the Chains Sales Team with responsibilities for Barnes & Noble and Books-A-Million.• Highlights included championing a customer-centric approach within my Chains team, encouraging a focus on understanding customer needs and preferences, which contributed to a 38.5% improvement in net sales the year after B&N restructured.• Partnered closely with Publishing, Marketing, Sales, Inventory and Operations on all aspects of launching and publishing Little, Brown’s storied list, including books by internationally bestselling authors such as James Patterson, Malcolm Gladwell, Donna Tartt, David Sedaris, Elin Hilderbrand, Michael Connelly and J.K. Rowling. • Liaison responsibilities including attending imprint meetings (acquisitions, jacket, marketing, author and agent strategy meetings,) budgeting for acquisitions and providing market intelligence and analytics. Show less

Toronto, Ontario, Canada

• Oversaw HBG’s Canadian division, including retail and online sales as well as marketing and publicity strategies for some of the world's best-selling authors and emerging talent.• Lead an accomplished team of cross-functional publishing professionals with the goal of creating growth for HBG, HUK and Client publisher titles in the Canadian marketplace.

Toronto, Ontario, Canada

The LPG is a not-for-profit association of Canadian literary book publishers. Its mandate is to foster the survival, growth and maintenance of Canadian owned and operated publishing houses through advocacy and group initiatives.Responsibilities:Director of the in-house sales, marketing and publicity team. Projects included revamping LPG's website, online and social media marketing, B2B account sales to Ingram, Baker & Taylor, Indigo and Amazon as well as playing an advisory and… Show more The LPG is a not-for-profit association of Canadian literary book publishers. Its mandate is to foster the survival, growth and maintenance of Canadian owned and operated publishing houses through advocacy and group initiatives.Responsibilities:Director of the in-house sales, marketing and publicity team. Projects included revamping LPG's website, online and social media marketing, B2B account sales to Ingram, Baker & Taylor, Indigo and Amazon as well as playing an advisory and advocacy role to member publishers. Show less

Toronto, Ontario, Canada

Madison Press Books was a Toronto-based book packager specializing in illustrated and children's books as well as innovative custom publishing solutions for the Canadian and international markets.Responsibilities:Led an in-house sales team and a team of 14 sub-agents to achieve commercially viable co-edition sales in all markets and formats. License and contract negotiation. International travel.

Toronto, Ontario, Canada

Georgetown Publications Inc. offered US and UK distribution clients publicity, sales and inventory management solutions within the Canadian retail marketplace. Clients included Meredith Corporation and Pleasant Company.Responsibilities:Established a GPI imprint of titles (adult nonfiction, YA and children's), with full P&L responsibility, by acquiring publishing rights for the Canadian marketplace and directing an integrated sales, marketing and publicity strategy. Key account… Show more Georgetown Publications Inc. offered US and UK distribution clients publicity, sales and inventory management solutions within the Canadian retail marketplace. Clients included Meredith Corporation and Pleasant Company.Responsibilities:Established a GPI imprint of titles (adult nonfiction, YA and children's), with full P&L responsibility, by acquiring publishing rights for the Canadian marketplace and directing an integrated sales, marketing and publicity strategy. Key account director and team leader. Show less

Toronto, Ontario, Canada

Lobster Press was an award-winning, independent publisher of quality books for children, tweens, and teens, with offices in Montreal and Toronto.Responsibilties:Created the Press’ first domestic and international sales department, including building an effective sales infrastructure, setting sales targets, operating budgets and implementing successful marketing strategies. Managed an integrated team of publicity, marketing and sales support professionals.