Martha Cornejo, Mba

Martha Cornejo, Mba Email and Phone Number

Shopper Marketing Manager, Drug Channel @ Dr. Simi
Austin, TX, US
Martha Cornejo, Mba's Location
Austin, Texas Metropolitan Area, United States, United States
Martha Cornejo, Mba's Contact Details

Martha Cornejo, Mba personal email

n/a
About Martha Cornejo, Mba

Results-driven Marketing Manager with experience in the Consumer Goods and Retail Industries, specializing in Omnichannel Marketing, Digital Innovation, and Project Management. Proven ability to develop strategies that drive brand awareness, customer engagement, and revenue growth. Experienced in managing cross-functional teams and collaborating with stakeholders to align marketing initiatives with business goals. Excellent communication skills in English and Spanish, able to effectively engage diverse audiences.

Martha Cornejo, Mba's Current Company Details
Dr. Simi

Dr. Simi

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Shopper Marketing Manager, Drug Channel
Austin, TX, US
Website:
drsimi.us
Employees:
14
Martha Cornejo, Mba Work Experience Details
  • Dr. Simi
    Shopper Marketing Manager, Drug Channel
    Dr. Simi
    Austin, Tx, Us
    View
  • The Hershey Company
    Sr. Associate Manager, Omnichannel Marketing - Drug Channel
    The Hershey Company Jul 2023 - Present
    Hershey, Pennsylvania, Us
    Drive omnichannel growth at Walgreens and CVS ensuring a seamless shopper experience across touchpoints.• Led development of over 40 national merchandising displays, enhancing brand visibility and customer experience.• Partnered with Category Management to build digital sales reporting, uncovering online sales doubled in 2023.
    View
  • The Hershey Company
    Sr. Associate Manager, Digital Innovation
    The Hershey Company Sep 2022 - Jun 2023
    Hershey, Pennsylvania, Us
    Identified and developed new packaging innovations for Amazon and other eCommerce retailers and performed digital business reporting.• Renovated Color Kisses at Amazon by analyzing past sales data to optimize portfolio, resulting in significantly improved margins and 50% incremental sales volume in Summership.
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  • The Hershey Company
    Associate Manager, International Marketing
    The Hershey Company Dec 2018 - Aug 2022
    Hershey, Pennsylvania, Us
    Managed strategic projects across key international markets - Canada, Mexico, LATAM, India, AEMEA, and China - driving brand awareness and growth.• Led development of Kisses Special Selection sub-brand, performing consumer research in Mexico and China. Launched in international markets generating $5M in net sales in the first year.• Organized first international Digital Supplier Summit with vendors across the consumer funnel. Selected top 5 digital capabilities with regional teams for leadership presentation and crafted scope for test and learns in 2021.
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  • Fresh
    Purchasing Mba Intern
    Fresh Mar 2018 - May 2018
    New York, Ny, Us
    • Developed dashboard to measure Purchasing team’s KPIs, identified $1.4M in savings and presented to Director.
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  • Kimberly-Clark
    Associate Brand Manager Mba Intern, Huggies Wipes
    Kimberly-Clark Jun 2017 - Aug 2017
    Irving, Tx, Us
    • Collaborated with cross-functional teams to identify $12M online vs. offline share gap at Amazon. Leveraged data to uncover assortment gap in target price points, recommended product mix to increase revenue by $5M.
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  • Grupo Yes Sac
    Marketing Manager
    Grupo Yes Sac Feb 2014 - Apr 2016
    Grupo Yes owns the franchises of Emporio Armani, Hugo Boss, Adolfo Dominguez and other leading luxury brands in Latin America. Managed annual $1M marketing plan and budget for six luxury brands and led two direct reports.• Secured exclusive partnership with VISA for three annual events, developed marketing campaigns generating incremental $1.5M in net sales per year.
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  • Grupo Yes Sac
    Marketing Coordinator
    Grupo Yes Sac Feb 2012 - Jan 2014
    View

Martha Cornejo, Mba Skills

Marketing Mercadotecnia English Brand Development Spanish Microsoft Office Advertising Desarrollo De Marca Social Media Marketing Publicidad Brand Management Corporate Identity Plan De Marketing French Graphic Design Market Planning Mercadotecnia En Medios Sociales Microsoft Excel Adobe Creative Suite Branding And Identity Analysis Competitive Analysis Writing

Martha Cornejo, Mba Education Details

  • Nyu Stern School Of Business
    Nyu Stern School Of Business
    And Data Analytics
  • National University Of Singapore
    National University Of Singapore
    Doing Business In Asia
  • Texas Christian University
    Texas Christian University
    Graphic Design

Frequently Asked Questions about Martha Cornejo, Mba

What company does Martha Cornejo, Mba work for?

Martha Cornejo, Mba works for Dr. Simi

What is Martha Cornejo, Mba's role at the current company?

Martha Cornejo, Mba's current role is Shopper Marketing Manager, Drug Channel.

What is Martha Cornejo, Mba's email address?

Martha Cornejo, Mba's email address is mp****@****nyu.edu

What schools did Martha Cornejo, Mba attend?

Martha Cornejo, Mba attended Nyu Stern School Of Business, National University Of Singapore, Texas Christian University.

What skills is Martha Cornejo, Mba known for?

Martha Cornejo, Mba has skills like Marketing, Mercadotecnia, English, Brand Development, Spanish, Microsoft Office, Advertising, Desarrollo De Marca, Social Media Marketing, Publicidad, Brand Management, Corporate Identity.

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