Martha Cristina Garza Email & Phone Number

New York, United States

New York, Ny, Us

To Luxury brands that are preparing for high growth, Martha is the brand & marketing strategy expert that provides clarity, focus & direction to expand brand impact, reach, and revenue, taking their brands to the next level because a company that is not aligned with its audience can never turn into a true brand.

New York, Ny, Us

Brooklyn, New York, Us

Head of Marketing and communications for Brookland Jewelry.

Brooklyn, Ny, Us

Spearheading the marketing and communications department of Riva Precision Manufacturing, in charge of creating a marketing structure that grows the company to the next level.

Miami, Florida, Us

Spearheading the marketing department, my role is a mix of creativity, strategy, project management and execution. Reporting directly to the Chief Commer- cial officer, and collaborating with senior executive team to develop strategy, 360 marketing plans, and launch calendars, I am responsible for driving all new launches and keep existing products relevant. As the main point of contact of the marketing team with retail, sales and wholesale teams, part of the respons- abilities include managing creative briefs and timelines, ensuring deliverables are achieved on-time, and leading roll-out of new product offerings within retail and and non four wall channels, as well as managing the marketing and visual of our key collaborations such as WeWork’s WeMarket and Whole Foods, our first wholesale client.

Jakarta Utara, Id

Managed the Marketing & Design areas for Maison Kayser in the U.S., successfully opened 5 Cafés in 2017.

Brooklyn, New York, Us

National Retail Marketing: Marketing Strategy for 2 brands and 13 stores.National Visual Merchandising Management: In charge of the visual merchandising for 12 stores.Training: Management & execution of brand and product training in the country for two premium european brands.Digital: Management of social media & mailing for Americas.Management: one marketing assistant and one intern.Overviewing the whole marketing area for our retail clients - the role is a mix of marketing strategy, creative direction and execution. Currently in charge of Moleskine and Piquadro accounts, the role is accountable for all the marketing initiatives plus the direction of the visual merchandising, PR & Communication Management, CRM Programs and all collaborations and events. Managing a team consisting of a marketing operations intern and a marketing assistant.Responsibilities include the development and execution of the annual and quarterly marketing plans for each client that include: Marketing & PR Management - product launches, in-store promotions, all brand communication and media plans and special events in order to achieve brand objectives and sales goals.Creative Direction - design & production of all materials, both visual and copy, for retail marketing efforts as needed - events, product launches, collaborations and other initiatives (eblasts, social media posts, layouts, visuals, POP Materials, Bounce Back Cards).Digital Marketing & SM - developing & exectuting a digital strategy geared towards a 365° marketing plan including customer and prospect customers contact strategies via email, instagram, facebook, etc. Event Design & Production - identifying key opportunities for brand-enhancing events and making them happen, from the conceptualization to the rundown and coordination the day of.Visual Merchandising: Store Planning, Product merchandising & store layout design.

Brooklyn, New York, Us

Retail Marketing: Marketing Strategy for 3 brands and 15 stores.Visual Merchandising Management: In charge of the visual merchandising for 10 stores.Training: in charge of all the training in the country for my 3 brands.Digital: in charge of social media for Americas.Management: 2 internsOverviewing the whole marketing area for our retail clients - the role is a mix of marketing strategy, creative direction and execution. Currently in charge of Moleskine, Piquadro and Tortoise & Blonde accounts, the role is accountable for all the marketing initiatives plus the direction of the visual merchandising, PR & Communication Management, CRM Programs and all collaborations and events. Managing a team consisting of a marketing operations coordinator and a communications coordinator. Responsibilities include the development and executution of the annual and quarterly marketing plans for each client that include: Marketing & PR Management - product launches, in-store promotions, all brand communication and media plans and special events in order to achieve brand objectives and sales goals.Creative Direction - design & production of all materials, both visual and copy, for retail marketing efforts as needed - events, product launches, collaborations and other initiatives (eblasts, social media posts, layouts, visuals, POP Materials, Bounce Back Cards).Digital Marketing & SM - developing & exectuting a digital strategy geared towards a 365° marketing plan including customer and prospect customers contact strategies via email, instagram, facebook, etc. Event Design & Production - identifying key opportunities for brand-enhancing events and making them happen, from the conceptualization to the rundown and coordination the day of.

Working along the marketing director and product managers in order to plan FY Activities & manage the marketing budget. Duties include planning and coordinating product launch campaigns, organizing special events, designing POS material, generating national sell-out reports, supervising projects, managing agent & client relationships, monitoring competitors and market trends, and designing presentations.

Milano, Mi, It

Master in Marketing of Luxury Goods

Coordinated and maintained the commercial showroom, duties included ranged from buyer reception to model management, helping in every detail to successfully showcase Victoria Beckham Collections at Milano Fashion Week Campaign.

Mx

Assessed students to complete jewelry design and productionprojects successfully.

Coordinated all aspects of the jewelry showroom, duties included preparation of technical sheets and samples for factories (China & India), management of sample shipping and presentations to clients.

Monterrey, Nuevo León, Mx

Assisted the ID Director in setting up the new internship database for students. This simplified the internship process for the students. Implemented an organizational system designed to better manage the exchange opportunities available for students. This led to greater efficiency and facilitated the decision process. Motivated prospective applicants into the Industrial Design Program.

Master In Marketing Of Luxury Goods, Luxury

Life Coach, Coaching

Bachelor'S Degree, Industrial And Product Design

Aas, Jewelry Design

Jewelry Design And Production Diploma, Metal And Jewelry Arts

Diploma, Packaging Design

Diploma, Jewelry Design And Rendering