martha@cusickconsulting.comI help businesses of all sizes grow sales, brand awareness, and market presence through competitive and market research, marketing planning and strategy, branding and positioning, communications, social media, and events. Examples of the work I do include:Launched a startup dental insurance company designed to close the gap between cost and care. Work included business planning, positioning, message strategy, value proposition, definition of target markets, Go-to-Market (GTM) strategy and tactics, market-facing e-commerce website and digital strategy, and consulting on execution of GTM plan. Brought a technology product to market (B2B2C), managing a comprehensive program from brand development, positioning, and digital strategy to launch at the Consumer Electronics Show (CES). Secured international media coverage, in The Wall Street Journal, The London (GB) Times, Wired magazine, and The Sydney (AU) Morning Herald, among others.Rebuilt corporate marketing, branding, and communications operations for a global financial services firm, engaging employees on 4 continents, implementing communications strategies, built brand awareness and favorability, regionalized a global brand for specific markets, built a team of marketers worldwide, and led all aspects of marketing campaigns, communications, client and stakeholder communications, sales enablement, strategic initiatives, PR, and business development.Served as head of marketing and communications for a 4,000-member industry association, reinventing communications and marketing operations and increasing member engagement by double digits through an omnichannel communications strategy, including more than 8 events per year with attendance of 1500+, the launch of an industry-focused magazine to connect a distributed member base, and a complete rebrand to amplify brand value and positioning.Conducted 1,000 Voice of the Customer (VOC) interviews to develop buyer personas, map customer journeys, define effective marketing and sales touchpoints throughout the journey, and amplify community engagement. Integrated data with Net Promoter Scores (NPS), and customer satisfaction surveys (more than 1000 surveys collected/analyzed).Served on an executive team that realized 200% revenue growth in 4 years for a national law and lobbying firm, relaunching the brand, standing up new digital system (website, social, email, SEM), and building the sales process.
Listed skills include Professional Services Marketing, Marketing Strategy, Digital Marketing, Marketing Communications, and 24 others.
