Martha E. Gonzalez Email and Phone Number
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Collaborative. Creative. Chicana.A marketing professional with an integrated marketing skillset, who brings a balance of creative and analytical skills, and has demonstrated experience managing cross-functional projects.Experienced in startup and small business marketing strategies and graphic design tools. She may not know it all but is willing to take the time to research, learn, and pay it forward for your business success.In all honesty, if Martha can't help you, she will put you in contact with someone who can. Martha's purpose is not to sell you something, but rather to help your business succeed; if that means referring you to someone else, that's OK in her book.Martha truly believes success is achieved by working with a team, as a team. ‘Teamwork’ doesn’t necessarily mean being in the same office, department, or even in the same building; it means having open communication with your peers, brainstorming ideas, listening, supporting, offering and receiving constructive criticism, and having fun collectively. Titles like Marketing Manager, Assistant Brand Manager, or Marketing Coordinator are not important to Martha, nor taking credit for ideas. Martha suggests that what truly matters is that the team succeeds as a whole whether she plays a large or small role.Professional career highlights are:Successfully managed International Tradeshow logistics, planning, and sales support materials for tradeshows like ANUGA, INC, GulFood, Sial, and domestic tradeshows like Natural Products Expo, Fancy Food Show, and more.Marketing professional with 5+ years of CPG branding experience and 12+ years of demonstrated experience managing cross-functional projects.Conceptualized new brand launches and brand packaging refreshes for Grower Direct Nut, The Nutty Gourment, and La Michoacana.An integrated marketing skillset, bringing a balance of creative and analytical skills to digital media strategies. Built company-branded website with over 30K monthly users.Built company social media channels from less than 150 followers to 30K in Facebook, 2.5K in Instagram. Oversee social media, e-newsletters, and influencer campaigns to increase brand awareness and product trial.On a personal note, Martha loves to travel, hike, canoe, and camp, but her most recent hobby has been running after her little ones.Click the link below for a full resume.www.ybsmarketing.com/resume
Ybs Marketing
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Senior Marketing ManagerYbs Marketing Mar 2020 - PresentMarketing consultant for startups and small Latino businesses. Our mission is to ayudar a crear successful strategies for small businesses in the Latinx community en su idioma.
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Marketing ManagerGanaz, Inc. Oct 2021 - PresentSeattle, Washington, UsGanaz is a workforce management platform for agriculture that addresses shared pain points between employers and workers, in a way that makes a real difference for both.Develop a strategy and plan for increasing awareness and inbound lead generation for our B2B enterprise sales process. Develop sales collateral and support strategy. Execute customer interviews for multiple communication channels. New product communication and promotional strategy. Coordinate targeted event participation and sponsorship. -
Marketing ManagerPaleteria La Michoacana Oct 2018 - Sep 2021Ontario, California, UsLead development and execution of consumer marketing initiatives including event marketing, social/ digital programs, and account-specific programs.Work with R&D in leading product renovation and innovation process from ideation through implementation.Manage execution of packaging graphics including updates to brand refresh whilst coordinating with cross-functional groups and vendors.Assist field sales team in building customer sales presentations and updating all product specification changes and new product point of sale materials.Analyze company sales performance on an ongoing basis and utilize primary and secondary data to analyze consumer trends and competitive activity. -
Marketing ManagerGrower Direct Nut Company, Inc. Feb 2017 - Oct 2018Hughson, Ca, UsEvent planning and participation in local, national, and international marketing tradeshows.Develop, plan and implement strategic Grower Relations & Sales marketing programs. Promote team building and internal marketing through company-wide employee programs. Act as a liaison between the Sales, Operations, and Grower Relations teams.Responsible for producing valuable content for the company’s digital presence.Conduct general market research to keep abreast of trends and competitor movements. Prepare reports for review by the company’s executives as needed. -
MarketingThe Nutty Gourmet (Grower Direct Nut Affiliate) Feb 2017 - Oct 2018Hughson, California, UsRe-brand the company image, including trademark registration, website creation, and social media presence.Launch new product lines from the R&D to shelf, including sourcing of co-packers, ingredients, materials, and artwork.Event planning and participation in local and national tradeshow events.Manage online store including FBA Amazon storefront.Produce valuable content for the company’s social media presence including Facebook, Instagram, and Twitter. -
Marketing CoordinatorPmz Real Estate Nov 2016 - Mar 2017Modesto, Ca, UsDevelop and launch strategic programs that increase perceived value to the brand.Coordinate events for the corporate office, companywide training, award ceremonies, award dinners, and tours.Implement and manage recruiting and outreach programs for new and prospecting agents.Hold daily Social Media training sessions with individual agents.Design web pages for agents within our company page using Illustrator and HTML.Utilize Google Analytics to analyze website performance for multiple company websites.Utilize AdWords to increase website traffic.Participated in the initial steps of rebranding the company culture and image. -
Marketing CoordinatorFreshpoint, Inc. Jun 2015 - Nov 2016Houston, Texas, UsManage social media accounts for the OpCo and submit written Blog posts for the overall company website.Develop, implement, and manage the “Locally Grown” program; this includes sourcing local vendors, managing database,coordinating production, packaging, managing costs, and pitching the program for sale into retail. Develop OpCo presence in both print and social media pages.Develop, implement and manage community outreach programs throughout the year.Provide materials and coordinate trade shows, special events, produce fairs, and local tours.Bring concepts to life by coordinating projects from design, print, and implementation. -
Logistics And Marketing ManagerGrower Direct Nut Company, Inc. Sep 2011 - Jun 2015Hughson, Ca, UsCoordinate the launch of new retail products from ideation into major national retail stores. Developed brand identity online with search engines and social media pages.Coordinate new website design, programming, and launch.Design and coordinate trade show displays for international food shows.Develop new promotional material for domestic and international sales.Manage departments to reach and exceed monthly shipment goals of up to four million pounds while overseeing cost budgets.Develop computer applications, forms, and procedures to streamline communication and increase efficiency.
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Interim Plant ManagerGrower Direct Nut Company, Inc. Feb 2014 - Dec 2014Hughson, Ca, UsManage cross-function projects for the overall production flow of over 65MM pounds of walnuts. Create or improve current processes for company growth and efficiency throughout departments. Aid in the development of new custom software applications that encompassed incoming material, inventory management, order processing, production, shipment tracking, accounting, and customer service.
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Customer Service SupervisorGrower Direct Nut Company, Inc. Nov 2009 - Sep 2011Hughson, Ca, UsCoordinate with all pertinent departments to ensure customer and contract satisfaction. Draw and enter new sales and terms for domestic and export contracts.Participate in the sales negotiation, terms, and closing.Daily international communication with customers, brokers, and traders.Manage and maintain organic certification through CCOF Certification Services, LLC.
Martha E. Gonzalez Skills
Martha E. Gonzalez Education Details
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California State University, StanislausMarketing & International Business -
Universidad Regiomontana S.C.Marketing
Frequently Asked Questions about Martha E. Gonzalez
What company does Martha E. Gonzalez work for?
Martha E. Gonzalez works for Ybs Marketing
What is Martha E. Gonzalez's role at the current company?
Martha E. Gonzalez's current role is Experienced Marketing Manager | Driving Growth for SaaS & CPG Brands | Expertise in Hispanic Market & Agriculture | Bilingual in Spanish.
What is Martha E. Gonzalez's email address?
Martha E. Gonzalez's email address is ma****@****naz.com
What is Martha E. Gonzalez's direct phone number?
Martha E. Gonzalez's direct phone number is +120988*****
What schools did Martha E. Gonzalez attend?
Martha E. Gonzalez attended California State University, Stanislaus, Universidad Regiomontana S.c..
What skills is Martha E. Gonzalez known for?
Martha E. Gonzalez has skills like Strategic Planning, Marketing, Customer Service, Business Strategy, Shipping, Sales Management, Microsoft Office, Logistics, New Business Development, International Logistics, Business Development, Sales Process.
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