Principal
Current
The Ascend Group Usa Llc
Nov 2023 - Present
AeroLeads people directory · profile
Martha E. Walsh, Mba, Mla Email & Phone Number
Executive Coach - ICF Level 2 Certified | Former Global Consumer Insights & Analytics Head | Retail | Technology | Media | Hospitality
at
The Ascend Group USA LLC
1 work email found
@neimanmarcus.com
3 phones found area 479
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
The Ascend Group USA LLC
Role
Executive Coach - ICF Level 2 Certified | Former Global Consumer Insights & Analytics Head | Retail | Technology | Media | Hospitality
Location
Dallas, Texas, United States
Who is Martha E. Walsh, Mba, Mla? Overview
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Quick answer
Martha E. Walsh, Mba, Mla is listed as Executive Coach - ICF Level 2 Certified | Former Global Consumer Insights & Analytics Head | Retail | Technology | Media | Hospitality at The Ascend Group USA LLC, based in Dallas, Texas, United States. AeroLeads shows a work email signal at neimanmarcus.com, phone signal with area code 479, and a matched LinkedIn profile for Martha E. Walsh, Mba, Mla.
Martha E. Walsh, Mba, Mla previously worked as Principal at The Ascend Group Usa Llc and Executive Coach (in training) at Center For Executive Coaching. Martha E. Walsh, Mba, Mla holds B.S. Business, Concentrations In Marketing And Economics from Indiana University Bloomington.
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Email format at The Ascend Group USA LLC
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*@neimanmarcus.com
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Profile bio
About Martha E. Walsh, Mba, Mla
I am a results-driven insights and analytics executive with extensive experience in quantifying the customer journey, strategic planning and leading global teams. I am passionate about helping companies identify opportunities for growth by elevating the voice of the customer and harnessing the power of technology to unearth new opportunities. HEALTHCARE CLINICS - Led insight & analytic work for innovative healthcare clinic model with a differentiated service offering and disruptive pricing. New clinic model drove 2X the shopping trips per household. HDTV - Developed ‘credibility and quality’ metrics in electronics (HDTV, cell phones, and computers) to understand perceptions/misperceptions of company’s electronics offerings against competitors. Data used to develop award-winning ad campaigns and change customer perceptions, leading to 10% annual increase in sales. WIRELESS - Conducted large quantitative study to understand drivers and barriers of purchasing cell phones at Walmart. Prototyped ‘store within a store in five Supercenters. Three of those stores delivered 200%, 300% and 400% increase in sales in 12 months. TIME BUDGET - Delivered qualitative and quantitative understanding of the importance of shopper’s ‘time budget’ when visiting stores. Shaving 30 seconds from customers’ stock-up trips could deliver an additional $16B in annual sales. Are you a progressive, forward-thinking company that understands the real value of Strategic Consumer Insights and Analytics Leadership, who would benefit from having a proven, principle-based strategic business partner to help you achieve your goals? My goal is to help you achieve yours!Martha E. WalshEmail: marthawalsh1@outlook.comGlobal Consumer Insights & Analytics | Customer Experience | Strategy | Board Advisor | Diverse Industries | AI | Machine Learning | Technology | e-Commerce | Strategic Partnerships | Path-to-Purchase | Voice of the Customer | NPS | Segmentation | Innovation
Listed skills include Global Consumer Insights And Analytics, Customer Experience, Strategic Planning, Board Advisor, and 44 others.
Current workplace
Martha E. Walsh, Mba, Mla's current company
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The Ascend Group Usa Llc
13 roles
Martha E. Walsh, Mba, Mla work experience
A career timeline built from the work history available for this profile.
Executive Coach (In Training)
Certified as an Executive and Career Coach through the Center for Executive Coaching, an ICF (International Coaching Federation) accredited institution.
Jan 2023 - Nov 2023
Sabbatical
Chose to step back from corporate roles to rejuvenate, volunteer and provide caretaking. Utilized my experience and talents in the following ways:* Cristo Rey Dallas College Prep, 2020 - 2021: Volunteer and Consultant. Designed, executed and analyzed survey among both students and work-study partner companies to determine impact of Covid work arrangements.
Jan 2020 - Dec 2022
Global Head Of Customer Analytics
Hilton Worldwide
Recruited to build and lead the Global Customer Analytics team as part of a new organization, Data & Analytics, within Hilton. Led a team of 28 analysts, data engineers, modelers and statisticians across three locations (Dallas, TX; McLean, VA; Bangalore, India), in support of the Customer Engagement, Lifecycle and Partnership (CELP) business unit spanning.
May 2018 - Jan 2020
Director, Global Customer Insights & Analytics - Health & Wellness, Consumables Sbus
Led team supporting EVP, SVPs and VPs for Consumables and Health & Wellness business units including merchant, private brand, operations, finance and category marketing functions by elevating 'voice of the customer' to drive sales profitably through insights and analytics. Synthesized structured and unstructured data, including internal data sets.
Feb 2012 - Mar 2017
Director, Global Customer Insights & Analytics - Gbus
Accelerated growth for the East and Central regions of the U.S. through the integration of primary research, syndicated data and analytics to identify new opportunities in store formats, merchandising, multichannel marketing and improving customer experience.
Jan 2011 - Jan 2012
Senior Research Manager Ii - Insights & Analytics
Oversaw Entertainment business unit (electronics, toys, music and gaming departments) insights and analytics. Pioneered company's first Shopper Marketing insights effort, delivering cutting-edge insights on customer path-to-purchase, identifying barriers to shopping experience, and creating plan of action to improve experience and drive sales profitably..
Oct 2008 - Feb 2011
Global Market Research Project Manager
Directed strategic market research to support a variety of communication, new product development and branding initiatives in the U.S., Europe and Asia for the semiconductor and educational technology groups. Functioned as senior team leader guiding supplier management, application of research methodologies and staff development.
Apr 2004 - Mar 2008
Independent Consultant
Martha Walsh Consulting
Provided marketing, research and strategic planning consulting to a variety of businesses. Examples of professional services delivered include market positioning for a capital management firm, Web content for a consultant, and business planning for a nonprofit.
Aug 2001 - Mar 2004
Market Development Manager
Developed strategic planning and market analysis for nine geographically zoned sections of The Dallas Morning News, Arlington Morning News and five bi-weekly community newspapers. Utilized primary and secondary research to identify new opportunities for growth, developed market intelligence for effective product positioning and trained 90+ account.
Jul 1997 - Aug 2001
Senior Research Analyst
Directed primary and secondary research for the circulation, advertising, human resources and news departments. Provided research consulting for parent company Belo and several of its operating divisions. Expert in the areas of focus group moderation, survey design, analysis and presentation.
Sep 1990 - Jun 1997
Manager, Merchandise Systems
Directed Merchandise Information Office staff serving all executives and 23 stores using merchandise systems. Position required strong communication skills, an attitude of service and the ability to develop trust and rapport with all systems' users and programmers. Directed problem-solving support, training and documentation for purchase-order and.
Aug 1986 - Jan 1990
Manager, Marketing Services
Developed all consumer and market research for store and buyer needs. Directed focus groups and telephone surveys as part of pre-opening research for new stores in San Francisco, Boston, Chicago, Houston and Palo Alto. Provided analysis of merchandise assortments and customer service issues for existing stores and a selection of mail-order catalogs..
Nov 1984 - Jul 1986
3 education records
Martha E. Walsh, Mba, Mla education
B.S. Business, Concentrations In Marketing And Economics
Indiana University Bloomington
Master Of Liberal Arts, Liberal Arts
Southern Methodist University
Mba, Finance
The University Of Dallas
FAQ
Frequently asked questions about Martha E. Walsh, Mba, Mla
Quick answers generated from the profile data available on this page.
What company does Martha E. Walsh, Mba, Mla work for?
Martha E. Walsh, Mba, Mla works for The Ascend Group USA LLC.
What is Martha E. Walsh, Mba, Mla's role at The Ascend Group USA LLC?
Martha E. Walsh, Mba, Mla is listed as Executive Coach - ICF Level 2 Certified | Former Global Consumer Insights & Analytics Head | Retail | Technology | Media | Hospitality at The Ascend Group USA LLC.
What is Martha E. Walsh, Mba, Mla's email address?
AeroLeads has found 1 work email signal at @neimanmarcus.com for Martha E. Walsh, Mba, Mla at The Ascend Group USA LLC.
What is Martha E. Walsh, Mba, Mla's phone number?
AeroLeads has found 3 phone signal(s) with area code 479 for Martha E. Walsh, Mba, Mla at The Ascend Group USA LLC.
Where is Martha E. Walsh, Mba, Mla based?
Martha E. Walsh, Mba, Mla is based in Dallas, Texas, United States while working with The Ascend Group USA LLC.
What companies has Martha E. Walsh, Mba, Mla worked for?
Martha E. Walsh, Mba, Mla has worked for The Ascend Group Usa Llc, Center For Executive Coaching, Hilton Worldwide, Walmart, and Texas Instruments.
How can I contact Martha E. Walsh, Mba, Mla?
You can use AeroLeads to view verified contact signals for Martha E. Walsh, Mba, Mla at The Ascend Group USA LLC, including work email, phone, and LinkedIn data when available.
What schools did Martha E. Walsh, Mba, Mla attend?
Martha E. Walsh, Mba, Mla holds B.S. Business, Concentrations In Marketing And Economics from Indiana University Bloomington.
What skills is Martha E. Walsh, Mba, Mla known for?
Martha E. Walsh, Mba, Mla is listed with skills including Global Consumer Insights And Analytics, Customer Experience, Strategic Planning, Board Advisor, Diverse Industries, Ai, Machine Learning, and Technology.
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