Martha E. Walsh, Mba, Mla

Martha E. Walsh, Mba, Mla Email and Phone Number

Executive Coach - ICF Level 2 Certified | Former Global Consumer Insights & Analytics Head | Retail | Technology | Media | Hospitality @
Martha E. Walsh, Mba, Mla's Location
Dallas, Texas, United States, United States
Martha E. Walsh, Mba, Mla's Contact Details
About Martha E. Walsh, Mba, Mla

I am a results-driven insights and analytics executive with extensive experience in quantifying the customer journey, strategic planning and leading global teams. I am passionate about helping companies identify opportunities for growth by elevating the voice of the customer and harnessing the power of technology to unearth new opportunities. HEALTHCARE CLINICS - Led insight & analytic work for innovative healthcare clinic model with a differentiated service offering and disruptive pricing. New clinic model drove 2X the shopping trips per household. HDTV - Developed ‘credibility and quality’ metrics in electronics (HDTV, cell phones, and computers) to understand perceptions/misperceptions of company’s electronics offerings against competitors. Data used to develop award-winning ad campaigns and change customer perceptions, leading to 10% annual increase in sales. WIRELESS - Conducted large quantitative study to understand drivers and barriers of purchasing cell phones at Walmart. Prototyped ‘store within a store in five Supercenters. Three of those stores delivered 200%, 300% and 400% increase in sales in 12 months. TIME BUDGET - Delivered qualitative and quantitative understanding of the importance of shopper’s ‘time budget’ when visiting stores. Shaving 30 seconds from customers’ stock-up trips could deliver an additional $16B in annual sales. Are you a progressive, forward-thinking company that understands the real value of Strategic Consumer Insights and Analytics Leadership, who would benefit from having a proven, principle-based strategic business partner to help you achieve your goals? My goal is to help you achieve yours!Martha E. WalshEmail: marthawalsh1@outlook.comGlobal Consumer Insights & Analytics | Customer Experience | Strategy | Board Advisor | Diverse Industries | AI | Machine Learning | Technology | e-Commerce | Strategic Partnerships | Path-to-Purchase | Voice of the Customer | NPS | Segmentation | Innovation

Martha E. Walsh, Mba, Mla's Current Company Details
The Ascend Group USA LLC

The Ascend Group Usa Llc

Executive Coach - ICF Level 2 Certified | Former Global Consumer Insights & Analytics Head | Retail | Technology | Media | Hospitality
Martha E. Walsh, Mba, Mla Work Experience Details
  • The Ascend Group Usa Llc
    Principal
    The Ascend Group Usa Llc Nov 2023 - Present
  • Center For Executive Coaching
    Executive Coach (In Training)
    Center For Executive Coaching Jan 2023 - Nov 2023
    Osprey, Fl, Us
    Certified as an Executive and Career Coach through the Center for Executive Coaching, an ICF (International Coaching Federation) accredited institution.
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  • None
    Sabbatical
    None Jan 2020 - Dec 2022
    Chose to step back from corporate roles to rejuvenate, volunteer and provide caretaking. Utilized my experience and talents in the following ways:* Cristo Rey Dallas College Prep, 2020 - 2021: Volunteer and Consultant. Designed, executed and analyzed survey among both students and work-study partner companies to determine impact of Covid work arrangements on student productivity and engagement. Results were shared with the Board of Directors, and influenced personnel and organizational changes. * Indiana University - Bloomington, The Media School - Guest Lecturer - Fall 2021. Taught a class on 'Data & Journalism' and mentored students on individual projects.* Southern Methodist University - Catholic Campus MInistry - Board Secretary and Volunteer. * Mentor - continue to mentor young professionals and college students in career planning and development. * Caretaking (Ongoing). Provide food, transportation and companionship for elderly couple whose family members live out of state.
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  • Hilton Worldwide
    Global Head Of Customer Analytics
    Hilton Worldwide May 2018 - Jan 2020
    Recruited to build and lead the Global Customer Analytics team as part of a new organization, Data & Analytics, within Hilton. Led a team of 28 analysts, data engineers, modelers and statisticians across three locations (Dallas, TX; McLean, VA; Bangalore, India), in support of the Customer Engagement, Lifecycle and Partnership (CELP) business unit spanning the Hilton Honors Loyalty program, Cobranded Credit Card exclusive partnership with American Express, and partnerships with Amazon and Lyft. Through the application of propensity modeling, Customer Lifetime Value, Share of Wallet and Behavioral (booking & stay) analysis, illuminated opportunities for growth through communications and offer strategies, targeted audience selection and test and learn. In addition, developed tools and dashboards to promote self-service capabilities to access customer data and infuse real-time, quantitative-based decision making throughout the organization. Championed customer data needs throughout Hilton's multi-year data migration effort to build a world-class Data & Analytics (DNA) organization.
  • Walmart
    Director, Global Customer Insights & Analytics - Health & Wellness, Consumables Sbus
    Walmart Feb 2012 - Mar 2017
    Bentonville, Arkansas, Us
    Led team supporting EVP, SVPs and VPs for Consumables and Health & Wellness business units including merchant, private brand, operations, finance and category marketing functions by elevating 'voice of the customer' to drive sales profitably through insights and analytics. Synthesized structured and unstructured data, including internal data sets, syndicated data, competitive analysis, primary research (quantitative, qualitative, ethnographic, sensory, neuroscience), social media analytics, cultural trends and current events. Delivered innovative solutions to improve omnichannel experience (website, app, Baby/Wedding registry.) Developed insights talent and improved recruiting efforts through formal intern program and external recruiter outreach. Enabled global best practices. Earned national recognition for analytics expertise in Forbes "8 Female Analytics Experts from the Fortune 500."Key Accomplishments:* Defined Walmart's Customer-Centric, Next Generation Healthcare Strategy (Healthcare Clinics, Needs-based segmentation, Optical Department performance turnaround) * Improved Customer Experience through Optimizing In-Store and Omni-Channel Customer Journeys (Retail Moments of Truth, Principles of Signage, Customer Time Budgets, Omni-channel Baby Registry)* Developed and Launched innovative Research, Analytics, and Measurement Tools and Techniques (Artificial Intelligence, Customer Lifetime Value, Affinity Analysis)
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  • Walmart
    Director, Global Customer Insights & Analytics - Gbus
    Walmart Jan 2011 - Jan 2012
    Bentonville, Arkansas, Us
    Accelerated growth for the East and Central regions of the U.S. through the integration of primary research, syndicated data and analytics to identify new opportunities in store formats, merchandising, multichannel marketing and improving customer experience.
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  • Walmart
    Senior Research Manager Ii - Insights & Analytics
    Walmart Oct 2008 - Feb 2011
    Bentonville, Arkansas, Us
    Oversaw Entertainment business unit (electronics, toys, music and gaming departments) insights and analytics. Pioneered company's first Shopper Marketing insights effort, delivering cutting-edge insights on customer path-to-purchase, identifying barriers to shopping experience, and creating plan of action to improve experience and drive sales profitably. Managed insights and analytics for geographic business units, supporting the Operations and Field teams through A/B testing for new products and services, ethnography, competitor analysis, new format development (Walmart Neighborhood Market and Walmart Express.)Key Accomplishments:* Delivered Disruptive New Products and Services (Straight Talk pre-paid phone program, Wireless Store-Within-a-Store, Credibility & Quality 'voice of the customer' metrics for Electronics departments)* Omni-channel and In-Store Experience (Mobile Self-Checkout, Quantification of lost sales by category due to out of stocks)
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  • Texas Instruments
    Global Market Research Project Manager
    Texas Instruments Apr 2004 - Mar 2008
    Dallas, Tx, Us
    Directed strategic market research to support a variety of communication, new product development and branding initiatives in the U.S., Europe and Asia for the semiconductor and educational technology groups. Functioned as senior team leader guiding supplier management, application of research methodologies and staff development.
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  • Martha Walsh Consulting
    Independent Consultant
    Martha Walsh Consulting Aug 2001 - Mar 2004
    Provided marketing, research and strategic planning consulting to a variety of businesses. Examples of professional services delivered include market positioning for a capital management firm, Web content for a consultant, and business planning for a nonprofit.
  • The Dallas Morning News
    Market Development Manager
    The Dallas Morning News Jul 1997 - Aug 2001
    Dallas, Tx, Us
    Developed strategic planning and market analysis for nine geographically zoned sections of The Dallas Morning News, Arlington Morning News and five bi-weekly community newspapers. Utilized primary and secondary research to identify new opportunities for growth, developed market intelligence for effective product positioning and trained 90+ account executives on data interpretation.
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  • The Dallas Morning News
    Senior Research Analyst
    The Dallas Morning News Sep 1990 - Jun 1997
    Dallas, Tx, Us
    Directed primary and secondary research for the circulation, advertising, human resources and news departments. Provided research consulting for parent company Belo and several of its operating divisions. Expert in the areas of focus group moderation, survey design, analysis and presentation.
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  • Neiman Marcus
    Manager, Merchandise Systems
    Neiman Marcus Aug 1986 - Jan 1990
    Dallas, Texas, Us
    Directed Merchandise Information Office staff serving all executives and 23 stores using merchandise systems. Position required strong communication skills, an attitude of service and the ability to develop trust and rapport with all systems' users and programmers. Directed problem-solving support, training and documentation for purchase-order and price-change systems. Designed and implemented successful systems migration with a team of programmers and analysts.
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  • Neiman Marcus
    Manager, Marketing Services
    Neiman Marcus Nov 1984 - Jul 1986
    Dallas, Texas, Us
    Developed all consumer and market research for store and buyer needs. Directed focus groups and telephone surveys as part of pre-opening research for new stores in San Francisco, Boston, Chicago, Houston and Palo Alto. Provided analysis of merchandise assortments and customer service issues for existing stores and a selection of mail-order catalogs. Developed, tested and installed marketing information database serving as a pilot for other retail divisions.
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Martha E. Walsh, Mba, Mla Skills

Global Consumer Insights And Analytics Customer Experience Strategic Planning Board Advisor Diverse Industries Ai Machine Learning Technology Critical Thinking E Commerce Solution Selling Voice Of The Customer Net Promoter Score Segmentation Advertising Research Brand Research And Development Change Management Consumables Consumer Behavior Consumer Insights Cpg Cross Functional Team Leadership Customer Intelligence Digital Media Strategic Partnerships Executive Coaching Health And Wellness Healthcare International Research Luxury Goods Management Consulting Market Research Marketing Analytics Mass Retail Multi Channel Retail Multi Region Research Neural Networks Nps Organizational Development Product Development Public Speaking Qualitative Research Quantitative Research Relationship Management Shopper Marketing Specialty Retail Strategic Communications Management Trusted Advisor

Martha E. Walsh, Mba, Mla Education Details

  • Indiana University Bloomington
    Indiana University Bloomington
    Concentrations In Marketing And Economics
  • Southern Methodist University
    Southern Methodist University
    Liberal Arts
  • The University Of Dallas
    The University Of Dallas
    Finance

Frequently Asked Questions about Martha E. Walsh, Mba, Mla

What company does Martha E. Walsh, Mba, Mla work for?

Martha E. Walsh, Mba, Mla works for The Ascend Group Usa Llc

What is Martha E. Walsh, Mba, Mla's role at the current company?

Martha E. Walsh, Mba, Mla's current role is Executive Coach - ICF Level 2 Certified | Former Global Consumer Insights & Analytics Head | Retail | Technology | Media | Hospitality.

What is Martha E. Walsh, Mba, Mla's email address?

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What schools did Martha E. Walsh, Mba, Mla attend?

Martha E. Walsh, Mba, Mla attended Indiana University Bloomington, Southern Methodist University, The University Of Dallas.

What are some of Martha E. Walsh, Mba, Mla's interests?

Martha E. Walsh, Mba, Mla has interest in Kids, Cooking, Cyclist, Marathon Runner, Electronics, Investing, Gardening, Home Improvement, Reading, Crafts.

What skills is Martha E. Walsh, Mba, Mla known for?

Martha E. Walsh, Mba, Mla has skills like Global Consumer Insights And Analytics, Customer Experience, Strategic Planning, Board Advisor, Diverse Industries, Ai, Machine Learning, Technology, Critical Thinking, E Commerce, Solution Selling, Voice Of The Customer.

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