Martha Gómez Email & Phone Number

Bogotá, Bogota, Co

Colombia

- Responsible for the analysis of Customer Life Cycle/Sales funnel and customer success and sales monetization metrics, implementing the necessary's process improvements and strategies to ensure retention hence subscription revenue.- Creation and follow up of KPIs, forecasting and performance analysis.- Creation and implementation of Governance Matrix (RACI).- Led a cross functional team of 10 contributors that led to funnel enhancement and cost efficiencies in sales- Responsible for building the data insights and storytelling for the MBRs (Monthly Business Reviews) for C level. As well as any other communication to the LATAM community that involved KPI performance.- Managed the project roadmap of 5 team leaders resulting in an increase in project completion rates

Vancouver, British Columbia, Canada

As per the Latin Canadian Business Network business Unit re launch project as a digital platform, I worked in the seek of key contacts with the aim to build partnerships and Sponsorships that strengthen the content of the platform. - Manage the account management team to ensure alignment in expectations and communication with partners.- Build KPIs and follow up governance for the Accounts team . - Build process flows, sales packages and materials in order to standardize the approach to new prospects. - Ensure partnership success onboarding and overall journey with the organization

Bogotá D.C., Colombia

- Led regional reporting standardization project of finance department/Customer, achieving 100% SLAs commitment that led to upselling opportunities, after a reduction of 50% time in reporting execution and one headcount released available for new activities.- Enhanced customer journey by designing and implementing the E2E FP&A workflow for a complete business unit including: models, timelines, deliverables and owners- Developed dashboards in Power BI to visualize main KPIs for the market, allowing analysis and decision making to be more efficient and contributing to self-service initiatives ending in cost savings .

Bogotá

Responsible for creating and driving Customer Operations strategy as well as identifying and understanding the drivers of short and long term sales performance through advanced analytics. Preparation and analysis of Sales reporting, Sales and orders forecasting, Pipeline Management, Key deals, project execution , revenue recognition, cash collection, gross profit using Salesforce.com as main tool

- Management of the whole opportunity life cycle in Salesforce.com/CRM (Leads, Opportunity, orders, revenue, profitability forecast, risks and Key delas) plus the correct follow-up the forecast progress against Target.- Prepare and analyze Monthly Management Report (MMR) presented by the general manager. - Prepare yearly commercial Plan along with the Sales team for LAT region (orders, sales, backlog and margins).- Reconciliate results for the Sales Incentive Program (SIP)- Evaluate Sales Margin variations periodically.- Strong analysis skills on multiple customer in multiple countries

Ingeniería Industrial, Industrial Engineering

Master Of Business Administration (Mba), Retail