Martha Holler

Martha Holler Email and Phone Number

Brand and PR Strategist | Believer in Social Responsibility and Purpose-Driven Marketing | Co-Founder of ShinePR @ ShinePR
Martha Holler's Location
Greater Philadelphia, United States, United States
Martha Holler's Contact Details
About Martha Holler

High energy, high integrity, executive brand and communications officer with proven success in reputation management and brand transformation. Architect of communication strategies and award-winning programs that align to business objectives, amplify brand purpose, and achieve measurable results. Trusted advisor to C-suite and inspirational leader of high-performing teams.Brand Activation & Engagement | Brand Strategy | Change Management | Content Strategy | Communications Strategy | Community Relations | Corporate Social Responsibility | Crisis Communications | Digital Experience | Employer Branding | Employee Engagement | Executive Communications | Financial Communications | Financial Literacy | Internal Communications | Issues Management | Media Relations | Message & Narrative Development | Public Affairs | Public Relations | Reputation Management | Social Media Strategy | Storytelling | Thought Leadership

Martha Holler's Current Company Details
ShinePR

Shinepr

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Brand and PR Strategist | Believer in Social Responsibility and Purpose-Driven Marketing | Co-Founder of ShinePR
Martha Holler Work Experience Details
  • Shinepr
    Co-Founder
    Shinepr Nov 2020 - Present
    Providing strategic counsel and tactical support across communications and brand marketing disciplines to shine a light on clients, their purpose, and their competitive differentiators.Client engagements range from Acting CMO at a growing fintech, to outsourced communications and public relations departments for national for-profits and non-profits, to naming/branding/marketing strategy and setup for entrepreneurs.
  • Walton Lumber Co Inc
    Member, Board Of Directors
    Walton Lumber Co Inc Mar 2023 - Present
  • Sallie Mae
    Senior Vice President, Communications And Community
    Sallie Mae Apr 2019 - Nov 2020
    Newark, De, Us
    Led a refocused, 10-person communications center of excellence and served on The Sallie Mae Fund Board of Directors; served as lead spokesperson.Held responsibility for corporate communications, internal communications, media relations, government relations, community relations, and The Sallie Mae Fund.Headed cross-functional pandemic response communications workgroup.Oversaw development and launch of multi-layered brand-building activities on Capitol Hill.Created de novo strategies for corporate social responsibility, internal communications, and executive visibility; and collaborated on the company's first corporate social responsibility report.Played a key role defining brand's mission, vision, and values, and developed accompanying narrative.
  • Sallie Mae
    Senior Vice President, Corporate Marketing & Communications
    Sallie Mae Jan 2011 - Apr 2019
    Newark, De, Us
    Led a 62-person, award-winning team focused on advancing the company’s image and reputation; served as lead spokesperson; managed $12M budget.Held responsibility for brand strategy, consumer research, creative services, corporate communications, social media; added responsibility for digital strategy in 2014, added responsibility for government relations in 2018.Chaired brand transformation initiative to support company’s diversification business strategy, updated corporate visual and verbal identity and standards, developed business cases and prototypes for complementary brand experiences, and designed accompanying digital experience roadmap.Directed development and day-to-day management of communication plans that use traditional and social media to advance business objectives.Identified issues and reputational threats, developed risk mitigation plans, and monitored the external environment for trends with potential to impact the business.Set strategic direction for brand programs and communication streams that connected employees with mission, extended competitive advantage, and grew prospect engagement and registrations.Cultivated relationships with key stakeholders, external audiences, and influencers.
  • Sallie Mae
    Vice President, Corporate Communications
    Sallie Mae Jul 2008 - Jan 2011
    Newark, De, Us
    Led a nine-person corporate communications department focused on maximizing earned media, advancing public policy agenda, and complementing marketing activities; served as a corporate spokesperson for a $182B Fortune 500 education finance company.Advised CEO and executive management team on communications issues; directed external communications, crisis communications, and speechwriting; provided strategic input to internal communications; partnered with public affairs.Cultivated relationships with media and appeared in major print and broadcast outlets, including the Wall Street Journal, Washington Post, USA Today, New York Times, Associated Press, Reuters, CNNfn, CNBC, The Today Show, Dr. Phil Show, and NPR.Pitched, prepared executives, and participated in editorial board meetings with every national daily newspaper, as well as papers in hometown markets.Coordinated messaging across divisions to ensure consistency and orderly delivery.Led communications through transformational company initiatives, including acquisitions and divestitures, leadership transitions, culture transformations, reorganizations, litigation, public policy reforms, regulatory changes, facility openings and closings, and service outsourcing and insourcing.
  • Sallie Mae
    Managing Director, Corporate Communications
    Sallie Mae Jan 2002 - Jul 2008
    Newark, De, Us
  • Sallie Mae
    Director, Corporate Communications
    Sallie Mae Jan 2000 - Jan 2002
    Newark, De, Us
  • Sallie Mae
    Senior Manager, Marketing And Communications
    Sallie Mae Mar 1999 - Jan 2000
    Newark, De, Us
  • Sallie Mae
    Business Solutions Architect
    Sallie Mae Jan 1998 - Mar 1999
    Newark, De, Us
  • Sallie Mae
    Senior Financial Analyst
    Sallie Mae Aug 1996 - Jan 1998
    Newark, De, Us

Martha Holler Skills

Leadership Management Strategy Strategic Planning Financial Services Mergers And Acquisitions Corporate Communications Marketing Strategy Mergers Strategic Partnerships Business Development Process Improvement Executive Management Competitive Analysis Risk Management Cross Functional Team Leadership Change Management Financial Analysis Crm New Business Development Sales Management

Martha Holler Education Details

  • George Mason University
    George Mason University
    Finance & Marketing
  • Randolph-Macon Woman'S College
    Randolph-Macon Woman'S College
    French Literature & Mathematics
  • Université Paris-Sorbonne
    Université Paris-Sorbonne
    French Language And Literature
  • Duke University
    Duke University
    Biomedical & Electrical Engineering

Frequently Asked Questions about Martha Holler

What company does Martha Holler work for?

Martha Holler works for Shinepr

What is Martha Holler's role at the current company?

Martha Holler's current role is Brand and PR Strategist | Believer in Social Responsibility and Purpose-Driven Marketing | Co-Founder of ShinePR.

What is Martha Holler's email address?

Martha Holler's email address is ma****@****lma.com

What is Martha Holler's direct phone number?

Martha Holler's direct phone number is +130228*****

What schools did Martha Holler attend?

Martha Holler attended George Mason University, Randolph-Macon Woman's College, Université Paris-Sorbonne, Duke University.

What skills is Martha Holler known for?

Martha Holler has skills like Leadership, Management, Strategy, Strategic Planning, Financial Services, Mergers And Acquisitions, Corporate Communications, Marketing Strategy, Mergers, Strategic Partnerships, Business Development, Process Improvement.

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