Martha Jean “Mj” S. Email & Phone Number

Atlanta, Georgia, Us

- Developed and optimized category landing pages based on customer data, increasing click-through rate by 967 bp, conversion rate by 197 bp, and driving annualized revenue of +$4M.- Enhanced customer journey by creating optimized category landing pages, resulting in a 46% increase in revenue.- Developed KPI dashboards to provide leadership with real-time data insights, leading to strategic adjustments and significant growth in sales.- Implemented advanced analytics tools (Adobe Analytics, Tableau, BigQuery) to build interactive dashboards, elevating cross-functional team efficiency and decision-making.

Atlanta, Georgia, Us

- Analyzed Pro customer data to improve taxonomy, SEO, and product navigation, enhancing the B2B e-commerce experience for Kitchen, Bath, and Garden categories.- Spearheaded purchase path optimization and tailored digital experiences, increasing conversion rates by improving the customer journey across product lines.- Generated insights via Adobe Analytics, Tableau, and BigQuery to identify key opportunities for growth and efficiency.

Atlanta, Ga, Us

- Built a successful health coaching business with a 4% monthly profit increase, focusing on client-centered wellness strategies and customized training.- Designed personalized fitness programs and collaborated with healthcare providers, achieving an average client retention rate of 80%.- Specialized in strength and cardio training, combining martial arts techniques to provide a diverse, results-oriented fitness experience.

Atlanta, Ga, Us

- Assessed, motivated, educated, and trained clients regarding their personal health and fitness needs- Established new Taekwondo class program and was promoted from Expert Personal Trainer status to Master Personal Trainer Status based meeting or exceeding sales and performance goals

Atlanta, Ga, Us

- Coached students to develop physical competence, cognitive understanding, and positive attitudes in order to adopt healthy and physically active lifestyles according to Georgia Performance Standards and NASPE

Atlanta, Ga, Us

- Support Team Rohr's marketing and sponsorship development efforts by securing new sponsors, developing existing sponsor relationships, and creating digital and print communications.

Atlanta, Ga, Us

- Provided health and wellness education, support, and service to help gym members reach their fitness goals- Sold personal training services and taught group high-intensity interval training and mobility classes

Atlanta, Ga, Us

- Designed and taught a variety of fitness classes for adults and kids combining aerobic and anaerobic exercises, strength and conditioning, martial arts, imaginative play, and instruction in new exercise skills

Norcross, Ga, Us

- Directed multi-channel digital marketing strategies for major B2B/B2C accounts, including Home Depot and Amazon, boosting customer engagement and brand presence.- Leveraged CRM and data analysis to provide actionable insights, optimizing campaign performance and customer experience across platforms.- Developed and managed website content, producing promotional materials in visual and video formats, driving e-commerce growth.- Conducted thorough data and financial analyses to inform UX/UI enhancements and SEO strategies, improving site traffic and conversion rates.- Coordinated project timelines and cross-functional teams, ensuring on-time delivery and consistency in brand messaging.

Norcross, Ga, Us

- Supported sales growth by expanding CRM and email marketing strategies, increasing territory coverage for Lighting Showroom/Electrical Distributors by three states.- Collaborated with sales reps to optimize lead management, resulting in a 20% increase in qualified leads.- Analyzed sales data to identify new opportunities for customer engagement and lead nurturing within target territories.

Miami Lakes, Fl, Us

- Developed a digital, paperless management system for contracts, reducing costs and improving compliance, increasing per-project profitability by 32%.- Established time-tracking and cost-monitoring systems that enhanced financial oversight and reduced project expenses by 15%.- Oversaw daily operational functions, including billing, scheduling, and client relations, ensuring efficient workflow and high customer satisfaction.

- Consulted with small and large B2C/B2B clients on digital strategy, data analytics, and customer retention, achieving an average ROI increase of 275%.- Conducted training on CRM platforms (Salesforce), CMS, and advertising automation, empowering clients to optimize acquisition and retention strategies.- Managed multi-channel campaigns across web, social media, and email, producing content that significantly boosted brand visibility.

Johns Creek, Ga, Us

- Spearheaded content marketing strategy, launching a new WordPress site and CRM platform to streamline client communication and lead generation.- Designed targeted marketing campaigns for software consulting services, driving a 30% increase in qualified leads.- Analyzed campaign metrics to continuously optimize budget allocation, maximizing return on investment for digital channels.

- Developed new client and partner relationships, increasing client portfolio by 15% through strategic prospecting.- Led solution brainstorming sessions, translating client needs into actionable feature specifications for mobile apps.- Attended industry events, strengthening brand presence and gathering insights on market trends.

- Conducted member onboarding and provided exceptional customer service, fostering a positive community environment.- Addressed member inquiries and coordinated engagement activities to enhance member satisfaction and retention.- Promoted coworking events, building a stronger business and startup network in Birmingham.

- Developed and executed comprehensive marketing strategies, increasing brand visibility across social media, email, and web channels.- Created and edited content for blogs, social media, and email marketing, driving user engagement by 25%.- Served as primary contact for client inquiries, educating them on mobile app development and managing initial project consultations.

Ipswich, Ma, Us

- Ensured data accuracy for library databases by updating content and conducting quality checks.- Researched publication data to verify titles, publishers, and other details for EBSCO's Knowledgebase, maintaining high standards of data integrity.- Identified recurring data errors and recommended improvements, reducing data errors by 10%.

- Developed multi-channel marketing campaigns, enhancing visibility and driving engagement for custom travel services.- Managed relationships with travel partners, overseeing client bookings and ensuring a seamless travel experience.- Created print and digital marketing materials, including brochures and itineraries, tailored to client travel preferences.

Houston, Texas, Us

- Achieved and exceeded sales quotas by selling HP servers, storage, and networking products, contributing to regional revenue growth.- Created customized sales quotes, nurtured partner relationships, and delivered product presentations to key accounts.- Supported field sales and delivered technical presentations, enhancing client understanding and driving product interest.

Mba, Business Management

Bachelor'S Degree, Commerce And Business Administration; Marketing