Led the Growth and Engagement Product Team for the Alexa Mobile App, which serves Alexa’s large global customer base. Charter includes user onboarding (first-time user experience, progressive discovery), personalization, retention/growth initiatives, and monetization strategy.

Led a team that enabled AWS sellers with expertise on the business value of AWS, competitive differentiators, and cloud cost optimization. Team also scaled expertise beyond the field through partner trainings, customer education, and PR/AR collaborations. Functions included value benchmarking research, cloud economics tooling and incubation, and scale content and engagement programs (field-facing, partner-facing, customer-facing).

Led a team responsible for growing a developer ecosystem in order to increase Alexa's capabilities and footprint. Functions included strategic communications, design, demand generation and channels, operations, and marketing technology product management. Responsibilities included growing Amazon's thought leadership in voice and AI, driving awareness and adoption of Alexa developer products, increasing selection of third-party skills, and delivering tentpole events.

Led a team driving editorial strategy to grow thought leadership in the analytics space, drive awareness of products and features, and deepen community engagement. Team included editorial channels (blog, newsletters, social). Responsibilities included defining and implementing aggressive editorial strategy to rapidly grow and establish the company blog as a return destination, run high-performing editorial/social campaigns, and advise and assist senior execs on blog/social communication plans.

Led digital transformation/culture change at a legacy medium shop. Responsibilities included growing the scope and reach of the station’s digital news coverage via an aggressive digital-social strategy, launching a news-magazine website which drew a younger core audience and featured award-winning stories, and participating in NPR’s invite-only pilot digital projects including the Local Stories Project and an experiment in shareable audio.

Led the broad adoption of social media platforms as a key, always-on channel for news gathering and distribution. Responsibilities included implementing a social media strategy that established KOMO as the local leader in social reach and earned reader recognition; coaching anchors and reporters to establish personal brands as a tool for gathering news/sources and building a following; and owning breaking news coverage, specifically gathering and delivering verified, up-to-the-minute news via social channels.

Owned writing and producing web news stories as part of the web team. Responsibilities included producing multimedia stories (daily news, breaking news, and special coverage), deep-diving into site analytics to identify trends and areas of opportunity, and discussing top web stories on the radio during a live daily segment.

Owned various news coverage (daily, breaking, special) as part of the news team at the 24-hour cable network. Responsibilities included pitching and owning coverage and output; distilling raw input into concise, factual, and conversational scripts for anchor delivery; and producing news cut-ins.