Martha Kortiak Mert Email & Phone Number

Miami, Florida, United States

• Manage key business functions including revenue, content, product development and data management.
• Develop and implement strategies that have resulted in 3x growth in organic traffic and revenue.
• Undertook a major restructuring of backend processes which is enhancing accuracy, mitigating risks and saving the company hundreds of work hours each year.
• Implemented OKRs, enhanced analytics and management processes for alignment and progress.
• Concurrently served as Chief of Staff to the CEO of VentureKite (prior parent company) from 2022 to early 2024.
• Achieved owner exit objectives with the successful sale of Saving For College to Principly/Backer in 2023.

Miami, FL

Enhanced consumer engagement and revenue generation by innovating content strategies, outreach tactics, and client solutions.- Oversaw all aspects of revenue growth, with a focus on direct-sold advertising and data licensing deals.- Achieved revenue goals by crafting new advertiser solutions, creating materials and messaging, building multi-year.

Miami, Florida, United States

- Gained insight into our customer base by conducting first-hand research, and crafting segmentation and personas to guide product and content strategies. - Fueled traffic through organic and paid marketing campaigns on social media, email, etc.- Contributed to the development of two start-ups, one of which was acquired by a prominent fintech company.

Provide strategy consulting and advisory services to help launch new companies and grow existing businesses. Services include business plan writing and fund raising support, strategic and operational assessments, industry and market research, strategic planning, marketing planning, and operational improvement projects. Also held roles as VP of Marketing.

Boca Raton, FL

Led strategic planning for the International Division, comprised of 30 countries in Asia, Latin America and Europe with revenue of $5 billion.

Boca Raton, FL

Managed corporate brand strategy, and led development and execution of U.S. seasonal marketing campaigns.

Los Angeles, CA; Cambridge, MA; Istanbul, Turkey

• Strategy consulting, including marketing strategy and customer activation. As Global Account Manager, led client engagements and managed relationships with senior-level client and prospects.
• Worked in North and South America, Europe and South Africa.
• Elected to “Candidate Leader” (partner-track) group by Monitor’s executive committee in 2001.
• Co-managed Monitor’s Istanbul office beginning in 2000, including recruiting and developing local talent, and marketing our services to prospective clients.
• Oversaw project engagements with major multinational clients, providing leadership and guidance on project direction and recommendations, and managing client relationships.

Master Of Business Administration - Mba, Business Administration And Management, General

Bsfs, Economics

Activities and Societies: Writer and Editor at The Hoya newspaperGraduated Magna Cum Laude