Martha(M.J.) Lindeman Ph.D. Email & Phone Number

Columbus, Oh, Us

Columbus, Ohio, United States

As a specialist in thinking about thinking, I solve problems and resolve issues by applying my expertise in creating change. I teach my GAINS model of interactions that pulls people from their initial Goal through the Attraction, Information, and Next action cycle until mutual Success is achieved. GAINS applies to person-with-person interactions and to the design of person-with-software interactions.

Columbus, Ohio

UX System Architect> Design new processes and software that help people achieve goals efficiently and effectively> Research and communicate whatever is needed for a design project to achieve success> Test to validate a design with real users and/or verify a design with the requirements criteria> Work by contracts, either directly with clients or through a prime contractorUX/UI Trainer and other relevant experience> Created and taught highly rated one-day and four-day workshops on UX/UI design within any project environment. Used Agile projects for examples and exercises.> Train project managers/business analysts to quickly identify objectives and achieve project goals> Train managers and team leaders to coach team members and how to manage change> Improve executives' leadership skills, such as critical thinking, communication, and coaching> Taught MBA eCommerce, Digital Organization Management, and Quantitative Business Analysis courses at Ohio Dominican University> Designed and led meetings to identify Fortune-1000 company's intellectual property and market advantages that were at risk because of outsourcing and retirements> As human-factors expert, served on committee that wrote first drafts for the ISO 9241 Standard for usability, and co-authored Part 11 that formally defined the meaning of usability

Lead design teams and usability testing teams for Internet applications:• Create user profiles, user scenarios, process flows, information architecture and task navigation models, wireframes, interaction designs, prototypes, and production-ready mockups• Plan, implement, and manage all aspects of formal and informal user-experience studies• Translate user-research data into design decisions and present recommendations to senior executives• Ensure usability process stays within schedule and budget• Mentor other usability staff on how to succeed in a design-by-consensus environment with very aggressive deadlines and high usability-metric requirements• Create organization’s Internet-design process as a results-focused approach that satisfies all project stakeholders and provides an excellent user experience• Train and mentor business analysts in discovering/eliciting requirements for Internet applications used by Citizens, Businesses, or other Government agencies

MBA instructor for four courses:• Business in the Electronic Age (eCommerce)• Management of Information Systems• Introduction to Graduate Research and Technology• Quantitative Business AnalysisI combined my background in mathematics, computers and communication with my experience as user-interaction designer in many different business environments to help students learn faster. For example, I designed spreadsheets and exercises that allowed rapid learning of mathematical concepts such as waiting-line models and product-mix optimization.

Designed and instructed classroom and online versions of a course in user-interaction design for undergraduates specializing in computers. Used an audio-bridge and PowerPoints prototypes to do walk-throughs of students' designs for the online version of the course.

Provided design consulting and training through various prime contractors and directly to my own clients. Training workshops included:• Leadership Skills: Building Effective Teams and Organizations• Influence Skills: Getting Results Without Direct Authority• Communicating Effectively In 1993, changed business entity to a corporation. See Agile Interactions, Inc. above.

Defined, designed and completed the DIADEM (Design of Interfaces And Databases for Electronic Media) project as leader of a team of developers and research assistants. Our SPARCStation prototype had a database of American Chemical Society articles and links between them that was fully functional, including text, figures, and some full-color photographs. The prototype was usability tested successfully at Cornell University with novices and experts in chemistry.Co-authored draft input for ISO Standard 9241 - Part 11: Guidance on Usability, and peer-reviewed the other parts of 9241 as a committee member.

Technical editor for a four-volume publication providing human factors information to crew-station (e.g., cockpit) designers. Then Principal Investigator for a one-year government subcontract exploring how to provide the print information in electronic form.

Ph.D.

B.S.

Education record