Responsible of driving growth and profitability within the cluster with an in-depth knowledge of the business, of capturing the full value of the brands by unlocking insights through analytics and leveraging on global tools. Lead pricing strategy and optimal promo guidelines. Monitoring of Commercial Policy and main KPIs to shed light on main issues and adress them efectively. Awarded three Iberia employee recognitions.• Achieved +2,1M€ additional net sales in the pricing review, identifying optimal price points.• Found 50+ white spaces to cover, with 10 brands optimizing price architecture, 2 new skus in the pipeline, a price strategy differentiated by channel and premium positioning the brands according to strategy.• Achieved the inclusion of 11 proposals in the NRM Yearly Plan Iberia, valued 0,3M€ and reported to Global CoE.• Improved G2N by channel and identified no adding-value discounts (e.g. increase +4pp in G2N in 7 brands).• Helped driving profitability through POS execution (e.g. +0,2M€ from recovering distribution of top skus).• Urged a +2,6% average net price increase in Aspirin discount ranges to secure Annual Budget.• Tracked P&Ls to alert deviations and create action plans (e.g. amend pharmacy incentives of Canesten & Bepanthol that caused a -13% profit decrease vs RF).• Created commercial scorecards & launches, finding opportunities in ROS and SIT to drive rotation.• Performed 100+ market diagnostics, breaking down RSV to identify sources of growth.• Created 4 templates that optimized the processing and analysis of large amount of data.• Controlled Trade Terms and minimized impact of wholesalers’ year-end bonus on sales and distribution.• Settled the go-live of NRM dashboards in Tableau, trained the team and sponsored the tool.

Peruvian retailer representing 40+ global brands of fragrances, make-up and skin care, with presence in 20 owned stores and +70 department stores. Responsible for 15% of the business, owner of the Marketing, Trade & Digital plans of Givenchy and Kenzo to deliver growth and goals. Reporting to FTM Category Manager and supervising a team of 2.• Achieved +9% sales growth in Givenchy in 1Q’18, turning around FY’17 negative results• Grew adouble-digit in 85% of Givenchy's SOB: +10% fragrances and +24% skin care.• Performed a 0,2M€ reduction of obsolete stock (150+ days) of make-up products, reducing counter exhibition complexity and achieving a +23% growth in the major line Le Rouge. • Consolidated Gentlemen Only as the #3 in men fragrances in consumption ranking.• Improved Kenzo presence with better backwall locations in two flagships of owned stores.• Lead the relations with LVMH group with constant business updates.• Designed a motivational program for BCs, with a competitive incentives scheme, contests, career plans and training, achieving the 1st place in the contest of the best BC in all Latina cluster.• Managed 600+ skus, optimized portfolio and performed an accurate sales forecast. • Executed an activation calendar to control animations, spraying and make-up sessions. • Targeted stores and created a mandatory assortment, reallocating resources to drive growth.• Lead the launch of the lines New Gentleman (2 skus) y Kenzo World (4 skus).• Empowered my brand assistant to lead the monitoring of trade activations and assortment.

Responsible for the development of modern trade (70% of the business), owner of the category strategy and the trade marketing plan to drive best in class executions and instore presence, and growth profitability, in alignment with brands purpose. Reporting to the Sales Director and supervising a team of 90 (ETT) +1 assistant. Winner of a global employee award.• Increased by +20% the rotation of OTC products in 2H’17 by transforming the on-shelf visibility and communication in 2.300+ POS of pharmacy chains. • Activated 70% of channel business, stores with a +23% average rotation growth.• Improved Oral Care SOS: 30% (+4pp) in pharmacy chains and 13% (+3pp) in supermarkets.• Strengthen pharmacy chains with Sensodyne: # 2, +3pp of SOM; Voltaren: #1, +12pp of SOM. • Managed big exhibition negotiations, with 6.200+ elements installed in the POS by month.• Executed 200+ promotions under an assessment tool, assuring to embed a G2N culture.• Lowered in -1,5pp the trade terms with supermarket clients.• Allocated right level of resources in all channels nationwide and developed a high-performing outsourced team through new tracking reports, POS segmentation, incentives, sales techniques and training calendars.• Improved distribution of Aquafresh in +3pp and Voltaren in +5pp in pharmacy chains. • Arranged the pricing strategy of Panadol in pharmacy chains with a size of prize of 1,1M€.• Introduced Corega in supermarkets with permanent shelf presence and cross-category elements.• Involved all employees to execute together 18+ targeted trade visits in different channels.

Responsible for the overall plans, strategies, vision and growth of 65% of the business. Member of the management team of GSK Peru, reporting to the Country Manager Peru-Ecuador and the OTC Director Andina Cluster, and supervising a team of 4. Winner of a global employee award.• Accelerated Scott consumption by negotiating to showcase the brand at no cost in 100 key stores of pharmacy chains, POS that grew +28% (2.2x vs non-activated POS). This pilot plan ended expanding to 2.300+ POS for all OTC category.• Launched Eno Lemon and improved its initial plan, with the sponsorship of the greatest gastronomic fair in Latina, action recognized as a best practice by the Antacids Global Director.• Developed the brand identity and roll-out of Voltaren (ex-Novartis) and trained the sales force in record time to give continuity to the business, with Peru's proposal being chosen for Andina.• Implemented the medical visit plan of Panadol Children with HCs, for the first time in OTC.• Launched Panadol website and Facebook page, being the first brand with a social media plan.• Empowered a representative under my supervision to coordinate Panadol's medical visit. • Appointed Quality Ambassador for GSK Peru, being the image of CH division.

Responsible for 20% of the business turnover, owner of the strategies and Marketing, Digital & Dental Visit plans of Sensodyne, Corega and Parodontax to accelerate growth and innovation, increase market share and achieve ambitious goals. Reporting to the Oral & Skin Health Category Manager Peru-Ecuador. Winner of a global employee award.• Led Sensodyne Condition Awareness campaign, reaching a historical SOM of 3,1% +0,5pp in total toothpaste market (SOM of 62% +8pp in dental sensitivity), growing in consumption by +39% (vs +13% of market), and 71% of dentist recommendation (+4pp).• Led Parodontax activation, exceeding the plan by +36%, SOM of 0,6% +0,5pp in total market (#1 in sales in gum care and a SOM of 42% +35pp) and 46% of dentist choice (+16pp).• Increased by +18% Corega sales and gained +3pp of SOM, thanks to a consumption recovery plan in the main client (SOB of 56%) and improvement of +9pp of distribution.• Strengthened Sensodyne and Parodontax in pharmacy chains (SOB of 50% in specialized segment), growing FY'14 +48% and +237% respectively. • Traded-up consumers towards the premium variants of Sensodyne, that ended accounting for 43% of brand consumption (+23pp) and increased +9% of shopper’s average expense.• Improved +5pp the brand equity of Sensodyne in main attributes.• Managed Sensodyne's TVC being recognized as best practice by the Global Category Team.• Improved +8pp Sensodyne’s distribution in the traditional channel.• Settled the go-live of the globlal project of e-Sales Aids to transform the dental visit. • Managed 11 projects in the innovation pipeline, networking monthly with the region.• Appointed sponsor of the Latina Future Leaders program, representing GSK Peru.

Responsible for the overall plans, strategies, vision and growth of 35% of the business. Member of the management team of GSK CH Peru, reporting to the Country Manager Peru-Ecuador and supervising a team of 10. Winner of a leadership expectations award.• Reached a SOM of 6,2% (+1,2pp) with the Captain Aquafresh campaign, under a very competitive scenario (80% of market within 2 brands) and months with bad results.• Launched the lines Aquafresh Complete Care (2 skus) and Aquafresh Kids by age range (5 skus), reaching a SOM of 10% in children toothpaste, in just 4 months. • Incorporated a home delivery channel for Corega, bringing the brand closer in elderly centers. Delivery included a user kit and cleaning tablets to position the use of full regimen.• Designed the value proposition, roll-out and viability of the new Sun Care line (14 skus).• Created the dermatological visit plan for Fisiogel and finalized the JBP with pharma division to incorporate the brand within the visit grid of its team of medical representatives.• Drove Sensodyne samples handover by implementing 400 dispensers in key dental clinics, an initiative recognized in Andina cluster and replicated in the rest of the countries.• Engaged Expert Coordinator under my supervision to excel in executions.

Responsible of supporting marketing department in the creation, execution, monitoring and evaluation of Marketing and Medical Visit plans. Constant communication with the region to generate synergies. Reporting to the three Brand Managers of the division.• Created the business case to evaluate the viability of activating Parodontax for the first time in mass media and POS, project followed up by the global director of the brand.• Designed the image, claims and communication of all the brands, highlighting the creation of the new toolkit of Panadol Cold&Flu and Scott for Latina markets.• Analyzed the feasibility of 25+ projects for their incorporation into the innovation pipeline.• Performed 20+ market reasearchs that detected insights and evaluated brand performance.• Made 40+ TV and radio sponsorships, including brief, script, material and recordings.• Launched 15+ TVCs, including scripts, voiceover, storyboards, copy testing and copies plan.• Contributed in Panadol Cold&Flu and Panadol Allergy in reaching the top of mind.• Performed 15+ product trainings to the sales team (distributors and internal employees).• Achieved a successful launch execution of Sensodyne Repair & Protect and Midol.• Generated reports and tailored visualizations of CCR and IQVIA data in Qlikview.

Responsible for the brands Panadol Base, Panadol Forte, Panadol Niños and Scott from Sep-Dec 2012, and of the brands Aquafresh, Sensodyne, Corega and Parodontax from Jan-Apr 2013, together equivalent to 58% of GSK's turnover. Reporting to the Country Manager Peru-Ecuador.• Increased by +7% the sales of Aquafresh and +2pp of SOM, after communicating the new image of the brand on TV, OOH, POS and PR with a previous intrigue campaign in cinemas.• Started the new positioning of Panadol Children as the expert for each kid's age range, with a new TVC (previous TVC had fell into wear out and with no impact).• Implemented the Corega Challenge campaign to encourage non-wearers of dentures fixatives to try the product, with a customer service line to request free samples.• Prepared the launch of Sensodyne Repair & Protect and an event with PR rebound.• Created a new jingle for Scott TVC and strengthened the brand message.• Reached a recommendation share of 20% (+3pp) for Panadol Children.• Designed the packaging and graphics for the new Panadol Advanced and Panadol Joints.

Responsible of supporting the development and execution of activities in massive media, BTL, point of sales, promotions and creating materials for the brands Panadol Cold&Flu, Panadol Allergy, Eno and Breath Right. Reporting to a Brand Manager.• Coordinated the design and production of POS materials and negotiated better rates.• Made presentations and analyzed IQVIA sell out, sell in and consumption data reports.• Executed the sampling of Eno in markets and marathons sponsorships with Breath Right.• Planned the Mystery Shopper activity in Mom&Pops with all GSK employees.• Improved the visibility elements in the largest OTC wholesaler in the country, got new spaces and implemented exchange activities, promotions and volume contests.• Launched the TV commercials for Panadol Antigripal, Panadol Allergy and Eno.• Created the script for Eno's radio commercial and supervised the recording.• Executed advertisement in alternative media for Panadol Allergy: branding on buses and motorcycle taxis (popular means of transport in areas with high population density).

• Prepared accident reports for the review of the commercial team.• Optimized the main processes, such as creating an automatic quote tool for collective insurance.• Managed requests and complaints for personal accident products.• Designed flyers for savings & investment products with the help of marketing.• Supported the improvement of the conditions of the products of the busines unit.

• Prepared 30+ sector reports and classification of non-financial companies.• Obtained, processed and analyzed the information of the markets and the assigned companies.• Coordinated and maintained continuous communication with clients.