Bilingual, human-centric Senior Account Manager with a Master in Customer Experience and +15 years of international experience in marketing strategies, identifying new business opportunities and creating positive customer experiences based on their needs and insights. I have experience working for different industries including EdTech, FMCG and advertising.Thanks to my international experience I learnt to adapt easily to different work environments and cultures, this cultural know-how allows me to have a wider perspective on different customer journeys and create richer business strategies. I leverage technology to build effective customer-centric solutions that make people's lives easier.Account Manager | Customer Experience | Marketing Strategies | Customer Centric Solutions | EdTech | FMCG | Advertising | Tecnology
-
Business DeveloperAbilways EspañaMadrid, Es
-
Account ManagerGostudent Nov 2021 - PresentMadrid, Community Of Madrid, Spain- Increased customer engagement through an ambassador role presenting education experiences based on each customer needs.- Advising prospect clients on the best learning journey to meet their professional or educational project expectations. - Developed and built GoStudents’ value proposition to enhance market positioning.- Conducted market analysis to identify trends and opportunities for B2B client acquisition, leading to targeted outreach strategies.- Sourcing and effectively qualifying leads and new opportunities from existing and potential clients.- Co-leading a team of 12-15 sales representative to achieve collective targets. -
Senior Academic AdvisorEude Business School Feb 2018 - Apr 2021Madrid Y Alrededores, España- Developed EUDE’s value proposition adapting the narrative to each client needs - Advised customer on their relocation process maximizing customer satisfaction and offering a positive experience - Sourcing and effectively qualifying leads and new opportunities from existing and potential clients.- Teamed-up with the Marketing team to co-create strategic marketing actions (promotions/pricing & product development).- Conducted market research to identify insights and business opportunities for B2B client engagement through stakeholder interactions, which later served as a basis for creating loyalty actions. -
Senior Academic AdvisorCerem International Business School Jun 2017 - Feb 2018Madrid Y Alrededores, España- Managed the entire sales process meeting the business KPI´s of lifetime value, loyalty, referrals and conversion rates.- Conducted consultative sales creating emotional connection with the prospects and understanding their needs to offer a customized solution. -
Admission AdvisorEude Business School Nov 2015 - Sep 2016Madrid Y Alrededores, España- Advised clients on their academic interest based on the school academic offer.- Managed Payment processes with students.- Optimized CRM data and insights to increase sales (cross-selling and upselling), acquire new customers and maximize lifetime value.
-
Channel SpecialistPublicis Venezuela Aug 2010 - Oct 2012Venezuela- Delivering excellent client service in a consultative role to C-Suite and senior executives. - Designed and developed marketing and communication strategies for POS increasing sales KPIs. Identified opportunities for brands in the POS.- Conducted competition analysis, archetype creation, research and environment analysis (social, trends, consumer portrait, Top of mind, brand loyalty) to generate business/marketing insights.- Developed loyalty plans for distribution channels. Monitored and developed projects including budgets; negotiation with clients and suppliers.- Coordinate with internal stakeholders, including strategic planning, creative direction, and other marketing and team members, to ensure alignment of marketing strategies with our clients objectives.
Frequently Asked Questions about Martha López Santana
What company does Martha López Santana work for?
Martha López Santana works for Abilways España
What is Martha López Santana's role at the current company?
Martha López Santana's current role is Business Developer.
Not the Martha López Santana you were looking for?
-
Martha Santana lopez
Torreón, Coa -
2garlandisdschools.net, garlandisd.net
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial