Martha Lorena Rodríguez Bernal Email & Phone Number

Mexico City, CDMX, MX

Miguel Hidalgo, CDMX, Ciudad De México, México

• Responsible for local brand development and execution of trade marketing projects and visual activities related to assigned accounts, oversees production for in-store and window customization to enhance brand.
• Support in the implementation and execution of the approved trade marketing project plan.
• Manage visual orders for reimaging and customizations in accordance with approved allocation to gain visibility at POS within budget targets.
• Provide trainings and coaching to store staff to ensure brand visibility and brand DNA.
• Build strong relationships, collaborate and communicate effectively with all colleagues to encourage information flow and ensure commitment and awareness of those involved in the processes managed to meet objectives.
• Manage events (Buying Days) for clients in Mexico, Miami and Italy; accommodation, transportation, catering, dinners.Achievements:

Ciudad De México, México

• Responsible for the point of sale strategy in the area of telephony, tablets and wearables for Samsung, carrying out general projects of equipment launches nationwide, as well as coordinating maintenance, special.
• Display maintenance.
• POS displays (POP/HARD MATERIALS).
• Coordination of simultaneous implementations.
• Development of materials and proposals.
• Monthly and annual budget management.

Ciudad De México, México

• Responsible for the strategy at the POS through the correct display, ensuring the execution of POS based on the global guidelines of the brand, as well as boosting consumption and sales, improving product turnover in.
• Direction and supervision of the delivery of graphics, furniture and perimeters in supplier handheld POS, review finishes, lighting, colors, symmetry, etc.
• Management of approximately 1500 POS nationwide; Liverpool, Sanborns, Sears, Walmart, Costco, Suburbia, Coppel and Sam's.
• Training to POS staff and my team.
• Constant visits to review the implementation of the POS.
• Experience in design (promotions and display in Retail/BTL channel), supervision and support in events.

Provincia De Lima, Peru

• Responsible for the creation and management of the Visual merchandising area of all brands such as; Converse, Caterpillar, Umbro, Merrell, Hi-Tec, Steve Madden, Cole Haan, Havaianas, Saucony, Magnum, Bates, Wolverine.
• Management of the visual merchandising of 47 stores and 280 corners nationwide.
• Monitor and review delivery of stores, corners and SIS.
• Supervision, management and implementation of 45 POS.
• Leader of the definition of the VM strategy for the brand portfolio.
• Analysis of the trend, styling, collections and decoration.

Av. Del Parque Norte 829 San Isidro

• Responsible for the communication, supervision and implementation of guidelines between the Adidas brand and the Visual Merchandising team.Roles and responsibilities:
• Manage routes to the different points of sale, requirement of materials, training, information raising and control of the display guidelines of the VM equipment.
• Coordinate the assembly and display of campaigns and ensure the correct distribution of POP material.
• Control and management of the travel budget for the VM team to the province.
• Evaluation of the VM team using KPI indexes.
• Plug and Play diagramming in corner openings.Achievements:

Centro Comercial Real Plaza Salaverry

• Responsible for the planning and execution of the institutional visual merchandising plan according to the established guidelines of the brand and exhibition and visual presentation of the product, color techniques.
• Preparation of sales and product reports and reports to the Matrix (USA).
• Demand analysis related to market trends.
• Market and demand analysis, pricing, promotions and discounts.
• Maximize visual and sales impact through efficient organization of fixtures, floor to ceiling and mannequins.
• Coordinate the assembly of collections and exhibition of the store and ensure the correct distribution of POP material.

Independencia

• Responsible for the annual budget of visual merchandising of the different brands, facelifting and equipment of the different commercial centers of the corporation.Roles and responsibilities:
• Conduct inspections at the critical points of the malls to identify areas of improvement.
• Planning and execution of the thematic visual merchandising for festivities and calendar year events.
• Supervision, approval and execution of the design of furniture, corners, props, decoration, structures and installations in general.
• Supervision and control of the operational budget of the visual merchandising area for each shopping center.
• Creation of the design parameters manual for modules, small and medium-sized stores.

Miraflores Y San Miguel

• Responsible for the management of Visual Merchandising and decoration of display cases, display, corners and POP material.Roles and responsibilities:
• Responsible for overseeing Visual Merchandising and decoration, including window displays, displays, corners, and POP materials administration.
• Implemented institutional plans for annual campaigns and business events.Achievements:
• Successfully managed the opening of 5 Ripley stores. (Ripley Callao, Asia, San Juan, Max in Minka and MegaPlaza.)

Master'S Degree, Marketing And Sales, Master

Arquitectura De Interiores, Arquitectura De Interiores

Seminario “Las Perspectivas Del Retail En El Perú Y Crecimiento Del Sector”.

Diplomado De Retail Management, Fashion Buying & Visual Merchandising.

Cursos De Diseño De Modas: - Diseño De Modas. - Patronaje Y Confección.

Programa De Visual Merchandising

Master In Marketing, Marketing And Sales, Master