Martha Lucía Chávez Cárdenas Email & Phone Number

Responsibilities include:- Research, conceptualization and creation of Marketing and Sales campaigns (creation of logos, visual identities and graphic lines that could be applied in-store and digitally)- Design and implementation of email marketing campaigns in Woowup- Content Management in VTEX (banners, sliders, products, stock, prices)- Design of paid media (carousel ads and traffic ads)- OOH media- E-commerce photo edition

Responsible for the web design and paid media. Main duties entailed:- Research, conceptualization and creation of online sales campaigns, including the creation of logos and graphic lines that could be applied to multiple digital formats- Email and paid media design for each campaign- Redesign of the brand's website considering overall user experience, visual identity and visual hierarchy- Creation of landing pages for new product collections, special campaigns and live streamings- Supporting the Marketing department

In charge of community management and graphic design for the brand's Social Media platforms. Responsibilities included:- Designing posts for BeSifrah's Instagram and Facebook profiles, keeping in mind engagement rates, interaction with followers and brand awareness- Research of popular trends and topics that could be applied to the brand's stories with the purpose of increasing interaction, website traffic and conversion rates- Monthly Data Analysis and report presentation, including actions that could be taken in the future to improve the numbers and achieve Marketing objectives

E-commerce Photo Editor. Main duties entailed:- Balancing color, saturation, tone and lights on each photo, making products look as close to reality as possible- Removing blemishes and smoothing skin texture on model photographs- Giving every photo an even background color- Exporting pictures in bulk following guidelines

Corporate Communications Graphic Designer, working with a team of designers and copywriters. Duties included:- Working alongside copywriters developing print and digital media following the brand's identity and guidelines- Creation of display counters and gondolas for new products and collections- Conceptualization and design for corporate events, meetings and workshops, including the creation of activities, games and necessary material for the attendees- Design of printed and digital material for Human Resources and General Management

Graphic Designer for the Marketing and E-commerce departments. In charge of the creation of digital and printed material for both of the company's brands: DoIt! and D!MakeUp. Responsibilities entailed:- Photography and photo editing for E-commerce- Photography and photo editing for Social Media- Social Media design and management- Conceptualization and design behind Marketing and Online Sales campaigns- Creation of emails, landing pages, paid ads and in-store advertising- Research of new design and fashion trends- Packaging design for new makeup and jewelry collections with creative freedom and following guidelines- Visual merchandising (window display, POP material)- Corporate communications design

Orlando, Florida, United States

College Program. Assigned to the stands in Disney's Theme Park Magic Kingdom. Responsibilities included:- Customer service- Stock replenishment- Problem solving- Helping customers with directions, suggestions and other required information- Keeping the stand and surrounding areas clean and organized

Diplomatura, Design Thinking & Branding

Product Design / Ux/Ui

Bachelor’S Degree, Arts & Graphic Design