Martha Mallonee Email & Phone Number

United States

Responsible for overseeing the planning, content development and execution of the scientific program and other learning experiences the ACR's annual scientific meeting, which includes over 300 invited speakers (physicians and rheumatology health professionals) and over 250 scientific sessions.

Bel Air, Havre De Grace, Aberdeen, Maryland

Bel Air And Havre De Grace, Maryland

Leads a professional staff of 6 people responsible for all communications, marketing and public relations efforts for a two-hospital health system including advertising, managing multiple websites, internal communications, crisis management, media relations, community relations, physician communications, an onsite print shop and patient education publications. Selected accomplishments include:• Developed process that inventoried, evaluated and updated all patient communication pieces, campus signage and marketing collateral for continuity, clarity, accuracy and brand consistency that is in line with the University of Maryland Medical System.• Developed and implemented a successful public relations and marketing plan for a new multidisciplinary cancer center. • Developed and launched multiple service line microsites and redesigned main website on University of Maryland content management platform.

Baltimore, Maryland Area

Selected to serve in a 4-month interim role providing strategic direction and oversight in the planning and execution of initiatives designed to meet or exceed revenue goals and achieve maximum capacity utilization in two venues: Meyerhoff Symphony Hall, Baltimore, MD and The Music Center at Strathmore, N. Bethesda, MD. Selected accomplishments include:• Achieved record breaking ticket sales for the two summer “risk” shows: the BSO Presents the Music of Led Zepplin and the Symphonic Tribute to the Grateful Dead by capitalizing on classic rock radio opportunities and attracting a new audience to symphonic music.

Towson And Sparks, Maryland

Developed, initiated and led the Association and Health Issues Business Unit at this fully integrated marketing and communications firm. Selected accomplishments include:“America’s Best Architecture” campaign to celebrate the American Institute of Architects’ 150th Anniversary. The campaign featured partner, Google Earth and an interactive, national survey of the country’s favorite buildings. The success of the campaign presented some components that have been added to architectural school curriculum.

Managed marketing and communication efforts to reinforce, expand and strengthen reputation and brand of the Foundation Fighting Blindness among external and internal audiences. Developed and implemented an integrated marketing program to promote and advance the Foundation's fund raising efforts to fund retinal cell disease research.Developed, managed and expanded event planning initiatives such as the bi-annual Visions Conference for the visually impaired and the Day of Science research meeting.

Led all marketing efforts for the purpose of promoting the domain of urology to the public and to promote to physician members educational opportunities in research, surgery and the formation of key healthcare policy. Directed a departmental team of 13 professional staff, with direct supervision to 4 managers in the areas of marketing, public relations, market research, web initiatives, product and program development and distribution. For the first 8 years, specialized in trade show marketing and medical education meeting logistics management before centralizing the marketing department.Developed and created the website, www.urologyhealth.org with the help of 150 authors and reviewers. The site saw impressive traffic statistics in the first month of launch and today, remains a valuable intellectual property of the American Urological Association.Active member of the Annual Meeting Advisory Board, an ad hoc committee appointed by the AUA Board of Directors to review, recommend and implement improvements for the annual meeting in the areas of city selection, scientific program, social programming, housing and travel.

Bs

Education record

Education record

Education record

Education record