Institute for Innovation and Public Purpose

Established the Communications and Marketing Dept for educational access charity The Brilliant Club.- Led on internal and external communications, creating and executing a development plan to build a new department within the young organisation- Delivered two Annual Impact Reports, and five termly editions of the charity's youth academic journal, as well as managing national marketing collateral- Wrote and delivered PR strategy, working with newspapers, TV and radio- Managed company rebrand The Brilliant Club is an award-winning charity that exists to increase the number of pupils from under-represented backgrounds progressing to highly-selective universities. We do this by mobilising the PhD community to share its academic expertise with state schools.

Worked as a brand strategy consultant, specialising in healthcare, innovation and sustainability, and delivering a range of projects from brand tracking, to proposition development and price strategy. Supported the development of the new Consumer Health practice. The Value Engineers is a strategic brand consultancy focused on Branding, Strategy, Innovation, and Insight. Founded in 1986, in London, it was one of the first brand consultancies in the world driven to help clients outthink and outpace the competition. Operating globally, from two bases London and New York, the consultancy completed 109 projects in 39 different countries for clients such as BP, CitiGroup, The CocaCola Company, Expedia, MARS, SONY, T-Mobile and Unilever in 2015.

Supported the Corporate Strategy Team by developing a strategic roadmap for alumni management. Evaluated online delivery portals and delivered a research brief on SEO/SMO optimisation, and hosted an international flagship alumni event at Infosys HQ in Bangalore.