Martha Medina Email & Phone Number

Tampa, Fl, Us

St Petersburg, Florida, United States

Tampa, Florida, United States

Demonstrated strong leadership qualities in efficiently guiding Account Managers in resolving client issues and ensuring optimal allocation and daily management of resources for digital marketing campaigns. Advanced departmental workflow by 15% improvement in overall workload and workflow efficiencies by identifying key touchpoints, developing a cross-departmental training program, and streamlining SOPs within the digital production team.Evaluated and improved the hiring and onboarding process for all team members.Improved time management efficiency by 3-5% month-over-month by generating a monthly budget allocation tool.Used a variety of ERP software tools such as Harvest and Asana to enhance transparency and improve client profitability insights.

Tampa/St. Petersburg, Florida Area

Project/Account Management:Successfully built and maintained 30 client accounts, advocating customer needs through multi-channel campaigns by managing monthly budget, resources, and reporting.Collaborated with Digital Strategists in developing campaign strategies, and resource plans, to ensure a timely campaign launch. Oversaw and provided quality assurance checks on all campaign assets for multiple publisher platforms.Operations:Supervised a team of 20; providing solutions for complex client resolutions, ensuring effective resource management.Successfully recruited and onboarded 15+ team members, expanding the department by 75%. Reduced project timelines by 25% by implementing an ERP solution that optimized workflows, streamlined budget reporting, and improved resource management. Increased production outputs by 15% by improving the resource allocation process with the creation and implementation of a monthly budgeting tool.

Tampa, Florida, United States

Managed over 1,500 projects, including as many as 40-50 projects monthly by being the main point of contact within the creative department, developing comprehensive scopes of work, detailed project timelines, and resource plans.Streamlined daily workflow to ensure timely delivery to stakeholders across all levels of the organization.Coordinated with vendors for printed and digital production, overseeing purchase orders and reconciling monthly expenses.Managed and trained 10 team members on the project management system; enhancing and streamlining operational efficiencies, productivity, and performance through in-depth reporting, process evaluation, and trend analysis.

Decreased overhead costs by 30% by developing a simplified workflow that streamlined processes and reduced time to delivery.Demonstrated strong communication and systems thinking skills as the client-agency liaison, negotiating mutually beneficial solutions for marketing deliverables.

Tampa, Florida, United States

• Allocated resources, scheduled tasks and managed workflow to successfully meet project deadlines and budgets. • Conducted weekly creative meetings with Account and Creative Leads to track and forecast project goals on overall accounts.• Developed, implemented, and launched a workflow process that improved productivity and streamlined accuracy of tasks on project schedules.

Tampa, Florida, United States

• Provided account and project management for over 300 marketing projects. Responsibilities included defining the scope of work, generating and maintaining budgets, and developing project schedules.• Assisted in the development and execution of a workflow process, improving efficiency and accuracy of project timelines.• Coordinated with vendors for print and electronic production that resulted in the successful execution of over 20 events with budgets ranging from $5k to $500k.

St. Petersburg, Fl

• Supervised jobs from concept to completion, ensuring projects were produced on schedule and within budget.• Developed, implemented and launched a workflow process that clearly defined project tasks and improved overall productivity.• Led production meetings that defined daily objectives, and set short- and long-term creative goals to ensure team members remained on schedule.