Martha Smith Email and Phone Number
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Martha Smith personal email
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Martha Smith is a Chief Client Officer at VCA Animal Hospitals at VCA Animal Hospitals. She possess expertise in social media marketing, email marketing, facebook, social media, public relations and 45 more skills. Colleagues describe her as "Martha has been fabulous to work with - her passion for the pet industry and I Love Dogs comes through in every conversation and she is always looking out for the best interest of her company. Martha and I Love Dogs has been a client of mine for nearly a year and half, and I have loved every second of it! She has done a fabulous job putting I Love Dogs on the map utilizing the partnership with Warren Eckstein and his National Radio Program to build awareness and drive sales. I would highly recommend her to anyone!" and "I had the pleasure of working with Martha and as a manager, she is accessible and always helpful. She delegates and provides all the support one needs. She states the goals of projects clearly and helps create the workflow so they get done in a timely manner. She approaches her staff with respect. Every one of these qualities are rarely found in a manager. As an editor? Well, I wish I still worked for her as this recommendation would probably read much better."
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Chief Client OfficerVca Animal Hospitals Sep 2023 - PresentLos Angeles, Ca, Us-- Lead the next generation of VCA’s brand, marketing, client experience, and engagement strategies, supporting our goals to care for more pets and transform the experience of pet ownership.
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Vice President, Brand And MarketingVca Animal Hospitals Oct 2022 - Sep 2023Los Angeles, Ca, Us-- Develops and drives strategies related to overall VCA brand strategy and management, advertising and creative, customer/ and market research, promotions and ecommerce strategy, and marketing execution. -- Accountable for brand strategy, awareness and engagement; client acquisition, retention, and loyalty,; as well as access to care programs including product and service engagement to drive client demand/visits for all VCA services across all hospital categories, linked to organization growth objectives.-- Responsible for building, driving, and executing all aspects of the VCA brand, including internal and external expressions. -- Leads high-performing team of professionals that drive brand and marketing outcomes in support of organization growth goals.
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Senior Brand Director, Gp HospitalsVca Animal Hospitals Oct 2020 - Oct 2022Los Angeles, Ca, Us-- Partner with operations to drive business growth and brand penetration for VCA's ~850 general practice veterinary hospitals in the U.S. through core brands and programs including CareClub wellness plans, myVCA ecommerce and and patient portal, shelter program, and related client engagement programs.-- Lead work to refresh VCA's 35-year-old brand.
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Director, National MarketingVca Animal Hospitals Jan 2018 - Oct 2020Los Angeles, Ca, Us-- Lead team responsible for engaging new clients, retaining existing clients, and developing high-value client relationships across VCA's ~1000 primary care veterinary hospitals in the U.S.-- Lead strategy development and implementation for new ecommerce and patient portal platform to serve clients of all hospitals, focusing on creating high-value personalized experiences for clients and hospitals.-- Collaborate cross-functionally to maximize value and opportunity across business units to drive client experience and patient care.
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Senior Manager, Partner RelationsVca Animal Hospitals Nov 2015 - Dec 2017Los Angeles, Ca, Us-- Manage relationships with company's largest suppliers of client-facing and retail products-- Develop and lead omni-channel marketing strategy targeting internal and external clients-- Oversee Home Delivery service, driving adoption and engagement with both internal and external clients
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Product ManagerVca Animal Hospitals Dec 2014 - Nov 2015Los Angeles, Ca, Us-- Manage private label product line and parasiticide category-- Run forecasts, develop and monitor budgets; assess new product developments, make recommendations regarding additions to the line -- Develop and deploy omni-channel marketing strategies focused on engaging internal and external clients
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PrincipalWordlicious Digital Marketing Jun 2014 - May 2015-- Develop and execute social + digital, editorial, content, and brand strategies for small business clients in various industries-- Engage, develop, and lead small team of two writers and two graphic designers
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General ManagerI Love Dogs, Inc. Nov 2009 - Jul 2014Lakewood, Ca, Us**Start-up premium dog products and lifestyle company focused on natural dog supplements, niche websites and online advertising services.**-- Re-focused business plans; isolated and rectified operational and personnel issues; cut costs by 30% in 2009, 40% in 2010; increased revenue by 40% in 2009, 50% in 2010, 300% in 2011; set and managed budgets; oversaw product development, business development, customer and vendor relationships; reported directly to founding partners; led and developed cross-functional team of 12 direct reports-- Re-vamped e-commerce strategy, oversaw development of new e-commerce site with heavy focus on content, search, and social media optimization, resulting in 20% increase in online sales revenue in 2012, 54% increase in online sales revenue in 2013-- Drive and optimize company’s digital marketing strategy, including content strategy, social media presence, community engagement, email marketing, and ambassador team; manage media presence, brand image; secure major media segments (20/20, Wendy Williams Show, FOX & Friends)-- Develop and execute content and social media strategy for company websites and three distinct brands; oversee digital marketing strategy; create and implement email marketing strategy; strategize and oversee web development projects, emphasizing SEO, monetization, interactive content; oversee project timelines and deliverables; recruit, train, and manage full-time and freelance writers.-- Promoted internally from managing editor after nine months in the role -
Managing EditorI Love Dogs, Inc. Feb 2009 - Nov 2009Lakewood, Ca, Us**Start-up premium dog products and lifestyle company focused on natural dog supplements, niche websites and online advertising services.**-- Managed content, strategy for company websites and three distinct brands; oversaw online marketing strategy; created and implemented email marketing strategy; strategized and oversaw development of two new websites, emphasizing SEO, monetization, interactive content; managed engagement with design team at third-party web development/creative services firm, overseeing project timelines and deliverables-- Created, executed and managed social media marketing strategy, including creating, monitoring and maintaining company presence on Twitter, Facebook, MySpace, YouTube, Dogster and related sites; developed and executed blogger outreach strategy-- Built Creative Department, recruiting, training and managing social media writers, digital media assistant, and intern
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Managing Associate, Special ProjectsPro Education Group Jul 2008 - Feb 2009**Boutique staffing, organizational consulting and education solutions firm serving the education industry.**-- Wrote business plans, proposals, reports, policy and procedural manuals, marketing and promotional materials, and web copy for start-up firm; built and managed eight websites on Joomla! platforms; managed company email and hosting accounts-- Recruited and interviewed candidates; managed employees; reported directly to CEO and COO
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English EditorSoftitler Aug 2005 - Jul 2008**Multi-national subtitling and localization division of post-production house Deluxe Digital Studios.**-- Edited subtitles for films and TV shows according to house, studio and AP style guides; researched, fact-checked and annotated subtitles to prepare for translation; was team lead on TV series including "The Hills," "Beverly Hills, 90210," "The Girls Next Door"-- Point person for West Coast editors; assessed new editors for feedback and training purposes; worked remotely and liaised regularly with company offices in LA, Montréal, London and Bangalore
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PrincipalEvans Editorial Services May 2002 - Aug 2006**Technical communication consultancy.**-- Led business development, client relations; hired, developed, and managed editors-- Developed and executed advertising, marketing, and promotional strategies-- Edited theses, dissertations, articles for peer-reviewed journals; wrote business plans, web copy, project reports, etc. for private clients in fields of medicine, surgery, neuroscience, law, business, education, and engineering
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Technical EditorArthrolab, Inc. Aug 2004 - Dec 2004** Fully integrated osteoarthritis CRO with expertise in preclinical in vitro and in vivo and clinical trials. **-- Edited articles for submission to peer-reviewed scientific journals; edited poster presentations, conference addresses, protocols, and related documents on the subject of osteoarthritis research-- Managed all written communications on behalf of CEO and COO
Martha Smith Skills
Martha Smith Education Details
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California State University, Long BeachSustainability Studies -
California State University, Long BeachEnglish
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Concordia UniversityHonours English
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Trafalgar School For GirlsDiplôme D'Études Secondaire
Frequently Asked Questions about Martha Smith
What company does Martha Smith work for?
Martha Smith works for Vca Animal Hospitals
What is Martha Smith's role at the current company?
Martha Smith's current role is Chief Client Officer at VCA Animal Hospitals.
What is Martha Smith's email address?
Martha Smith's email address is ma****@****ech.com
What is Martha Smith's direct phone number?
Martha Smith's direct phone number is +156261*****
What schools did Martha Smith attend?
Martha Smith attended California State University, Long Beach, California State University, Long Beach, Concordia University, Trafalgar School For Girls.
What are some of Martha Smith's interests?
Martha Smith has interest in Children, Arts And Culture.
What skills is Martha Smith known for?
Martha Smith has skills like Social Media Marketing, Email Marketing, Facebook, Social Media, Public Relations, Seo, Editing, Marketing, Journalism, Copy Editing, Advertising, Content Strategy.
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