Martha Murillo Email & Phone Number

California, United States

San Francisco, California, Us

Plan and execute in-person events and webinars, and programs for ISV and Consultant / SI partners in the Salesforce ecosystem. Includes AppExchange at Dreamforce, TDX, and World Tours, and Salesforce Labs Days. Manage Go-to-Market enablement programs for early and growth-stage partners to enable successful market entry, build pipeline, and grow revenue. Engage subject matter experts across organizations. Develop briefs, content, campaigns, and track metrics/KPIs. Use event technology platforms for promotion, registration, hosting, and reporting.+ Led and optimized the Tech Talk webinar program, which educated and enabled 570 partner companies to adopt new technology and create new and enhanced apps.+ Increased GTM partner program attendance by 44% by leading a team to optimize the program by transforming webinar content and curriculum.+ Contributed to the effective scaling of Accelerate Grow cohort size by 3X through managing program planning, communications, and cohort engagement via community platform software.+ Documented Tech Talk planning and production process and identified areas to streamline and build on operational excellence.

Consult and assess companies’ needs, conduct market analysis and competitive research, and deliver marketing strategy.+ Generated multi-segment product line launch plan for electric vehicle accessories sold through multiple channels. + Performed software market sizing analysis to identify differentiators and customer pain points.+ Formulated a high-level plan for SaaS marketing assets and sales enablement tools.+ Proofread and edited Spanish Mexico solar website leading to increased brand awareness.

Singapore, Sg

Managed the development and implementation for Mexico channel marketing strategy for solar panel partners. Supported sales managers with sales enablement, partner onboarding, collateral and decks. + Developed program, operations and communication strategy for new partner marketing loyalty program to foster partner growth, enablement and business outcomes.+Produced 1st time virtual conference achieving goals to educate, nurture relationships, and award partners.+ Wrote new bimonthly newsletter that strengthened communication with partners.+ Created an online Partner Portal to empower partners to market and sell more effectively to customers.

Richmond, California, Us

Developed and executed marketing strategy for Latin America’s entry and growth in large scale utility solar energy solutions. Planned and implemented integrated marketing programs including email campaigns, social media, sponsorships, thought leadership, trade shows and company- hosted events. Created digital and traditional content and sales tools; blog posts, case studies, data sheets and sales decks. Managed and tracked marketing budget. Partnered with country directors, sales, business development, marketing communications, creative, web, marketing automation, legal and events teams to achieve business objectives. Collaborated with US on special projects as needed.+ Successfully organized and executed logistics for first time CEO and Senior Executive meetings in Mexico City that cultivated relationships with Mexican government officials, policy makers and prospective enterprise customers.+ Delivered messaging and collateral for two Chilean energy trade shows attaining 170% of lead goal.+ Assessed and devised content strategy, which furthered relevant content creation, improved sales enablement and brand awareness.+ Developed first time Spanish advertisement in Mexico placed in 4 national newspapers that increased brand awareness and nurtured relationship-building.

Petaluma, California, Us

(Brands: Lowepro, Acme Made and Joby)Recruited to lead go-to-market strategy, new product launch and current product line for US and Latin America accessories for digital cameras, laptops and mobile devices. Created pitch decks and presentations for Sales Managers and Senior Management. Conducted competitive, market and performance analysis.+ Addressed declining margin trends through analysis and strategy recommendations leading to 8% profit margin increase in one year with top retail account. + Exceeded Q4 sales plan by 35% for new mobile products by facilitating quality issue resolution with team and orchestrating on-time delivery to customers.+ Increased go-to-market effectiveness and teamwork for 3 lines of business by documenting and analyzing processes, creating accountability, and implementing revamped process.+ Improved post launch performance metrics tracking by creating new reporting format.

Rochester, New York, Us

Appointed to manage product launch and global in-market digital camera portfolio performance. Partnered with Americas, Europe and Asia Pacific sales teams and product management with go-to-market strategy. Ensured smooth product introduction and managed life cycle through end of life. Monitored sales performance, forecasts, life cycle and competitors, and reported results. Collaborated with cross-functional team with business cases, customer feedback integration into roadmaps, and messaging. Created sales enablement tools.+ Boosted online product sales over 200% and retained customers by spearheading digital marketing CRM campaign, which had highest sales of any online offer.+ Achieved $275M in first-year sales by implementing go-to-market plans for 8 digital cameras.+ Improved sales pitch decks, named best by sales team for influencing decision-makers and securing placement both in-store and online. Format adopted for future presentations.

Rochester, New York, Us

Selected to grow small display consumer electronics and accessories for digital frames. Identified customer needs and product requirements through primary and secondary market research. Delivered product strategy, positioning, messaging, business cases, and go-to-market plans. Monitored sales performance.+ Achieved $400K sales with successful launch for 7 new products under accelerated schedule.+ Initiated and led digital picture frame go-to-market project, resulting in effective value proposition messaging to retailers and consumers, successful product launch and revenue plan achievement

Rochester, New York, Us

Managed photo printer consumables and digital camera accessories categories. Delivered new product business cases, pricing, positioning and packaging. Monitored sales performance and product life cycle through forecasting, balancing supply and demand, and inventory management.+ Achieved $37M profit goal and mitigated customer dissatisfaction by developing consumables end of life plan.+ Collaborated with creative team and marketing communications for demo video that contributed to increasing consumer awareness and product purchase consideration resulting in 10% incremental online sales.

Rochester, New York, Us

Appointed to manage operations for new proprietary 6K customer online market research panel. Performed survey quality reviews, approved execution and set schedule for 50 surveys with 4 business groups. Assisted research managers with survey creation. Managed relationships with vendor and web design team.+ Drove website project resulting in improved, unique way to engage and retain customer panelists.+ Increased productivity and compliance by streamlining survey deployment process in first 90 days.

Rochester, New York, Us

Hired to analyze, synthesize and share strategic and tactical insights enabling decision making across senior management, product management, marketing and R&D. Performed market research and analysis on competitors, technology, markets and consumer behaviors for existing and potential businesses in B2C and B2B markets.+ Conducted market and industry analysis for medical imaging science, health care, consumer electronics, portable power, digital photography and printing industries.+ Created new biweekly customer and industry insights white papers distributed to over 150 people in 4 core business groups. Used by marketing teams for strategy planning in billion dollar businesses.

Norwalk, Connecticut, Us

Managed competitive intelligence for consumables portfolio for workplace printers and production systems. Conducted primary and secondary market research and market analysis.

Norwalk, Connecticut, Us

Managed future and in-market consumables for laser printers. Charged with product strategy, business case input, competitive analysis, pricing, positioning, sales tools, and packaging. Managed marketing and operations for international recycling program. Appointed as ink jet Product Marketing Manager working with Latin America and Developing Markets Headquarters.

Mba, Marketing

Certificate, Managing Marketing Communications | Integrated Marketing Communications

Ongoing

Bs, Mechanical Engineering

Principles Of Market Research, Certificate