Martha Phillips(Nee Browes) Email & Phone Number

Leeds, United Kingdom

Working across a number of clients, taking responsibility for the management and delivery of their communication, marketing, PR and social media strategies. Consumer clients include Walker and Drake and MERKUR. B2B clients include Fox Lloyd Jones, Potter Space, Homesearch and Reward Finance. I also work alongside fellow directors managing business operations, business development and new business strategy.

Leeds, United Kingdom

Leeds, United Kingdom

Teaching across a range of modules at levels 4, 5 & 6 for Sports Business Management and Sports Marketing. Modules include Strategic Marketing, Introduction to Marketing, Marketing Communications, Media Futures, Public Relations and Digital Marketing Communications. Strategic research assistant on Assessment for Learning project within Carnegie Faculty. I had leadership oversight and responsibility for several student’s Major Independent Studies (MIS). Assisted the board responsible for developing and setting the modules.

National

Overall strategic leadership responsibility for devising, planning and delivering a cost effective strategy of PR and campaign activity, which included the management of the press office, social and digital media, website design and content management; and the development and delivery of a full integrated marketing strategy for the business. Developed and delivered Apprenticeship and employer campaigns. Primary responsibility for effectively leading, motivating and nurturing over 11 staff, with 3 senior managers directly reporting. Effective responsibility for the team’s day to day activities, objectives, training, learning, development and progression. Significant budget and cost management oversight. Responsible for all internal and external communications, on behalf of the NAS (including Parliamentary Questions and communications to customers and Stakeholders). Managed, developed and implemented the brand and crisis management strategy. Worked closely with the company’s sales and business development team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.

England, United Kingdom

Accountable for planning and delivering coherent, consistent and corporately aligned customer facing communication campaigns across a range of business activities. Senior lead on all media relations including preparing press statements and notices, crisis communication planning and other forms of influential communication briefs. Managed two colleagues who assisted me. Responsible for developing and marketing the Governments objectives on training, which included the Prime Minister’s manifesto campaign on Apprenticeships. Worked closely with BIS and DfE to ensure advice to Ministers was timely, accurate and supportive. Responsible for the day to day management, profiling, forecasting and reporting on expenditure for my marketing budgets.

Yorkshire And The Humber

Strategic lead and management oversight for all marketing and communications activity within Yorkshire and the Humber. Ensured that all activity supported the objectives of NAS’s national marketing strategy. Member of the senior leadership team for Yorkshire. Invited to represent Yorkshire internally and externally with relevant Government bodies and partners. Developed and maintained effective working relationships with all internal and external customers, including the management of the Regional Apprenticeship Ambassadors Network. Selected to work with the national communications teams on press related issues including responding to media enquiries and parliamentary business in a professional and timely manner. Responsible for the deployment of the regional marketing and communications budget ensuring value for money and appropriate and effective use of public funds.

Supported the Head of Marketing and Communications and Regional Communications Manager in the implementation of the regional communications and marketing plan, in line with the region’s targets, national and Government priorities. Editor of e-newsletter LSC News and regional corporate literature. Delivered the Celebration of Learning and Skills Awards (CoLaS), an award winning event for over 1000 guests. Managed relationships with external partners to deliver partner communications activity. Responsible for all e-communications including intranet and website content. Processed supplier invoices.

Working across nine accounts including; Theakstons, Sanderson Weatherall, Alpine Environments, Acceleris, Howgate Sable and Vans United - I managed the promotion of clients in accordance with the agreed public relations objectives and strategy including; media relations, the development of new websites, the production of client newsletters and literature, liaising with designers to implement corporate re-branding projects for existing clients and start up companies. Managed two account executives and a senior writer, delegated tasks and responsibilities to my team whilst supervising at all times, making sure the agreed client activity was carried out to the highest standard, on time and to budget. Part of new business development team including pitching to potential clients. Handled the billing, fees and disbursement systems for all PR clients.

Leeds, United Kingdom

Working across 11 accounts including; Yorkshire Forward, Sigma Kalon, Clariant Ltd, Balfour Beatty, Hagemeyer and Manheim Auctions - I worked with the Account Manager and Account Director on the preparation and presentation of client proposals and supported programme activity including; implementing public relations campaigns and media relations programmes, generating news stories and writing copy for press releases and features. Along with, maintaining good relationships with journalists, producing meeting agendas, call reports, photography and production briefs, raising purchase orders for external suppliers and preparing invoices.

St Austell, Cornwall

Worked alongside management on all aspects of internal and external communications including; researching and writing media stories, producing internal newsletter and writing Stop Press on the intranet, drafting and designing promotional material and publications, handling media and public enquires. Along with, assisting with the company’s Charitable Trust, organising exhibitions, conferences, shows and site visits, co-ordinating community liaison groups and public meetings, planning and executing publicity campaigns and organising media events and industry briefings.

Ba (Hons) Public Relations, 2:1

Education record