I founded Pally Health using my behavioral neuroscience and my metabolism and physiology expertise. Modern scientific research has confirmed what you already know: that willpower doesn't work for compulsive eating.But there's good news — behavioral neuroscience is unveiling tools that can transform our emotional relationship to food for good.Studies show that we can effectively increase motivation and self-control, decrease stress-responses, regulate the "feel-good" chemical dopamine, and develop self-awareness and compassion with simple yet powerful daily practices. Pally is the first program to combine a low-insulin-producing diet with truly effective behavior-change tools to help bariatric patients qualify for weight-loss surgery and prepare for a healthy, post-op life. Every year 345,000 people start the pre-op process but drop out before surgery, representing $5B in lost revenue for bariatric clinics.

Dr. Martha Katz (MS nutrition science, PhD microbiology) helps clients lose weight permanently by helping them follow a low-insulin-producing diet — a difficult, emotionally-charged life transition for most people. Dr. Katz’s approach focuses on shifting the underlying emotional patterns that drive eating decisions. Her program uses tools rooted in behavioral neuroscience that help build the awareness, self-accountability, resilience, and self-acceptance needed for long-term success.

Managed CRM and Analytics team

Lead process improvement projects for retail merchandising department.

Developed Business Strategies for mass market.

Provide decision support to business partners using data mining and statistical analysis.